What users are saying about
2 Ratings
2 Ratings
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Score 9 out of 100
61 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

MassMailer

Best suited for sending newsletters.
Anonymous | TrustRadius Reviewer

Vertical Response

Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

MassMailer
9.0
Vertical Response
9.0
WYSIWYG email editor
MassMailer
10.0
Vertical Response
8.7
Dynamic content
MassMailer
9.0
Vertical Response
9.6
Ability to test dynamic content
MassMailer
8.0
Vertical Response
9.6
Landing pages
MassMailer
8.0
Vertical Response
8.6
Email deliverability reporting
MassMailer
10.0
Vertical Response
9.8
List management
MassMailer
9.0
Vertical Response
9.8
Triggered drip sequences
MassMailer
9.0
Vertical Response
9.0
A/B testing
MassMailer
Vertical Response
8.4
Mobile optimization
MassMailer
Vertical Response
7.2

Reporting & Analytics

MassMailer
8.3
Vertical Response
9.4
Dashboards
MassMailer
9.0
Vertical Response
8.8
Standard reports
MassMailer
8.0
Vertical Response
9.5
Custom reports
MassMailer
8.0
Vertical Response
10.0

Pros

MassMailer

  • Easy API integration.
  • Manage contacts.
  • Schedule email campaigns.
Anonymous | TrustRadius Reviewer

Vertical Response

  • The tools that they provide you with for building out emails are particularly easy to use. I love the drag and drop ability that gives anyone the opportunity to build professional looking emails without any extensive experience.
  • With the majority of people checking emails on mobile, it is necessary to have highly responsive designs and this tool does all the work for you, no developer is needed and that is a MAJOR plus.
Nichole Fabbro | TrustRadius Reviewer

Cons

MassMailer

  • Just improve a little documentation.
Anonymous | TrustRadius Reviewer

Vertical Response

  • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
  • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
Kerry Flory | TrustRadius Reviewer

Likelihood to Renew

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.6
Based on 20 answers
Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
Richard Wagner | TrustRadius Reviewer

Usability

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 5 answers
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
Anonymous | TrustRadius Reviewer

Reliability and Availability

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Never had an issue with uptime
Michael Wilson | TrustRadius Reviewer

Performance

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 1 answer
Michael Wilson | TrustRadius Reviewer

Support Rating

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 8.0
Based on 4 answers
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
Anonymous | TrustRadius Reviewer

Online Training

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 9.0
Based on 1 answer
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
Anonymous | TrustRadius Reviewer

Implementation Rating

MassMailer

No score
No answers yet
No answers on this topic

Vertical Response

Vertical Response 10.0
Based on 4 answers
Salesforce integration never worked right. We had to abandon.
Anonymous | TrustRadius Reviewer

Alternatives Considered

MassMailer

It's very easy to use and quick to set up to develop. We can connect MassMailer to many websites.
Anonymous | TrustRadius Reviewer

Vertical Response

In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
Genie Forkner | TrustRadius Reviewer

Return on Investment

MassMailer

  • Retain customers.
  • Time saving.
Anonymous | TrustRadius Reviewer

Vertical Response

  • We were able to blast out promotions our company was having to customers which created an increase in business.
  • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
  • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
Anonymous | TrustRadius Reviewer

Pricing Details

MassMailer

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Vertical Response

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

MassMailer
9.0
Vertical Response
8.8

Likelihood to Renew

MassMailer
Vertical Response
8.6

Usability

MassMailer
Vertical Response
9.0

Reliability and Availability

MassMailer
Vertical Response
10.0

Performance

MassMailer
Vertical Response
10.0

Support Rating

MassMailer
Vertical Response
8.0

Online Training

MassMailer
Vertical Response
9.0

Implementation Rating

MassMailer
Vertical Response
10.0

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