What users are saying about
11 Ratings
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Score 8.3 out of 100
5 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Mautic Marketing Automation

Mautic is well suited for companies that are ready to scale their email marketing to the next level. We were using Mailchimp but found that it did not meet all of our needs. While it was okay at email marketing, the features for landing pages, tagging and dynamic interactions were limited. I would not recommend Mautic for someone who is just starting out though. It can be very intimidating. Unless you have someone who is well versed in email marketing automation, I would not recommend using it
Shawngela Pierce | TrustRadius Reviewer

WebEngage

When the business is expected to scale and expand, tools such as this proves very handy where it helps to target the correct segments or correct audiences with the right offerings, thereby increasing the chances of transaction or desired action from the user while saving pennies which could have been burnt if a blanket approach would have been used. Automation saves a lot of time and effort for the marketers and businesses boosted due to its operation.
Rohit Asesh | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mautic Marketing Automation
8.5
WebEngage
9.3
WYSIWYG email editor
Mautic Marketing Automation
7.5
WebEngage
Dynamic content
Mautic Marketing Automation
9.0
WebEngage
10.0
Ability to test dynamic content
Mautic Marketing Automation
8.7
WebEngage
9.0
Landing pages
Mautic Marketing Automation
9.1
WebEngage
A/B testing
Mautic Marketing Automation
7.5
WebEngage
Mobile optimization
Mautic Marketing Automation
7.5
WebEngage
9.0
Email deliverability reporting
Mautic Marketing Automation
8.9
WebEngage
8.0
List management
Mautic Marketing Automation
9.0
WebEngage
10.0
Triggered drip sequences
Mautic Marketing Automation
9.0
WebEngage
10.0

Lead Management

Mautic Marketing Automation
8.8
WebEngage
9.5
Lead nurturing
Mautic Marketing Automation
8.9
WebEngage
10.0
Lead scoring and grading
Mautic Marketing Automation
8.9
WebEngage
Data quality management
Mautic Marketing Automation
7.9
WebEngage
Automated sales alerts and tasks
Mautic Marketing Automation
9.5
WebEngage
9.0

Campaign Management

Mautic Marketing Automation
8.3
WebEngage
9.0
Calendaring
Mautic Marketing Automation
8.5
WebEngage
Event/webinar marketing
Mautic Marketing Automation
8.0
WebEngage
9.0

Social Media Marketing

Mautic Marketing Automation
9.4
WebEngage
Social sharing and campaigns
Mautic Marketing Automation
10.0
WebEngage
Social profile integration
Mautic Marketing Automation
8.8
WebEngage

Reporting & Analytics

Mautic Marketing Automation
8.4
WebEngage
8.7
Dashboards
Mautic Marketing Automation
8.1
WebEngage
9.0
Standard reports
Mautic Marketing Automation
8.3
WebEngage
9.0
Custom reports
Mautic Marketing Automation
8.8
WebEngage
8.0

Platform & Infrastructure

Mautic Marketing Automation
8.0
WebEngage
9.5
API
Mautic Marketing Automation
8.1
WebEngage
9.0
Role-based workflow & approvals
Mautic Marketing Automation
9.0
WebEngage
10.0
Customizability
Mautic Marketing Automation
7.1
WebEngage
10.0
Integration with Salesforce.com
Mautic Marketing Automation
8.2
WebEngage
9.0
Integration with Microsoft Dynamics CRM
Mautic Marketing Automation
8.0
WebEngage
Integration with SugarCRM
Mautic Marketing Automation
8.0
WebEngage

Pros

Mautic Marketing Automation

  • Forms are very intuitive, you don't need to be a geek, anyone can use Mautic.
  • Campaign Builder is very reliable, fast, and easy to use—you have so many features to choose from.
  • Emailing with just a single touch, you can set your campaigns to lunch whenever you want, A/B testing is really easy, a few customizable templates.
Jimmy Guillermo | TrustRadius Reviewer

WebEngage

  • Ease in creating user journeys.
  • Easy implementation of APIs.
  • Good reporting dashboard and scheduling features.
  • Segmentation of the users is easy.
Rohit Asesh | TrustRadius Reviewer

Cons

Mautic Marketing Automation

  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate | TrustRadius Reviewer

WebEngage

  • Relays
  • Onsite should have more options of templates.
  • Backend support for better reachability of the channels.
  • Cohort studies should be more customizable.
Rohit Asesh | TrustRadius Reviewer

Alternatives Considered

Mautic Marketing Automation

Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Anonymous | TrustRadius Reviewer

WebEngage

Both WebEngage & CleverTap are equally good with some weighed advantages at both their ends. When it comes to an easy interface for user journey creation, CleverTap wins the race. When it comes to proper granularized segmentation skills, WebEngage takes a lead. I'd recommend WebEngage because of its extensive implementation capability and better use cases for segmentation and customizability.
Rohit Asesh | TrustRadius Reviewer

Return on Investment

Mautic Marketing Automation

  • Mautic Marketing has helped me to capture more leads.
  • Mautic Marketing has helped me to increase my newsletter subscribers.
Shawngela Pierce | TrustRadius Reviewer

WebEngage

  • Helped improves quality of acquisition by defining the journey of new users.
  • Business operations made easy because of automation which helped in scaling.
  • Improved retention of the users resulted into higher ROI.
Rohit Asesh | TrustRadius Reviewer

Screenshots

Pricing Details

Mautic Marketing Automation

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Mautic Marketing Automation Editions & Modules

Edition
Mautic Marketing Automation$0
    Additional Pricing Details

    WebEngage

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Yes
    Entry-level set up fee?
    No

    WebEngage Editions & Modules

    Additional Pricing Details
    Pricing is customised according to the customer usage and requirement. Contact support@webengage.com to know more about pricing plans.

    Rating Summary

    Likelihood to Recommend

    Mautic Marketing Automation
    8.9
    WebEngage
    9.0

    Add comparison