TerminalOne OS vs Tealium iQ

• It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
• It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
• It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.

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• Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
• By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.

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• Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
• The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.

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• Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
• Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.

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• T1 delivered positive results for multiple clients in regards to ROI
• T1 also produced campaigns that did not meet goals
• HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.

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• We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
• Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.

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