What users are saying about
13 Ratings
112 Ratings
13 Ratings
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Score 6.5 out of 100
112 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

TerminalOne OS

Terminal1One MOS offers a "DMP lite" that can help advertisers begin to grow their 1st party data without leveraging a separate DMP. As precise targeting becomes increasingly important, advertisers must begin to cultivate audiences that they can then take action on in the future. Additionally, if a client requires intense customer support, TerminalOne MOS is one of the best in the business.
Tyler Stuckey | TrustRadius Reviewer

Tealium iQ

The scenarios where a tag management solution is appropriate are:
  • Your marketing team needs to move faster on actionable data than your IT team can deploy tags.
  • You want to give your marketing team the power and responsibility of managing and deploying analytics tags.
  • Vendor tags are interfering with site performance or uptime and you wish to have an easy "off" switch.
One key question to ask is: "Do I need assistance with the technical implementation of the data layer?". And if you do, "how much assistance?". Another question is "does our marketing team need direction on a data layer or tagging strategy?" Tealium excels at these areas because of their excellent support before, during, and after implementation.
David Gailey | TrustRadius Reviewer

Feature Rating Comparison

Data Collection

TerminalOne OS
7.7
Tealium iQ
Collection of first-party data
TerminalOne OS
9.4
Tealium iQ
Collection of third-party data
TerminalOne OS
5.3
Tealium iQ
Access to Third-party Data Providers
TerminalOne OS
8.4
Tealium iQ

Data Classification

TerminalOne OS
5.5
Tealium iQ
Audience taxonomy
TerminalOne OS
6.1
Tealium iQ
Tag Management
TerminalOne OS
7.8
Tealium iQ
Data Analysis Dashboard
TerminalOne OS
2.5
Tealium iQ

Ad Network Integration

TerminalOne OS
9.4
Tealium iQ
Data Transfer
TerminalOne OS
8.9
Tealium iQ
DSP integration
TerminalOne OS
9.9
Tealium iQ

DMP Analytics

TerminalOne OS
8.1
Tealium iQ
Campaign Analytics
TerminalOne OS
7.9
Tealium iQ
Audience Analytics
TerminalOne OS
8.3
Tealium iQ

Security

TerminalOne OS
Tealium iQ
8.8
Role-based user permissions
TerminalOne OS
Tealium iQ
8.8

Tag Management

TerminalOne OS
Tealium iQ
7.7
Tag library
TerminalOne OS
Tealium iQ
8.6
Tag variable mapping
TerminalOne OS
Tealium iQ
8.5
Ease of writing custom tags
TerminalOne OS
Tealium iQ
6.8
Rules-driven tag execution
TerminalOne OS
Tealium iQ
7.6
Tag performance monitoring
TerminalOne OS
Tealium iQ
6.8
Improved page load times
TerminalOne OS
Tealium iQ
6.3
Mobile app tagging
TerminalOne OS
Tealium iQ
8.1
Library of JavaScript extensions
TerminalOne OS
Tealium iQ
8.7

Data Management & Integrity

TerminalOne OS
Tealium iQ
8.8
Event tracking
TerminalOne OS
Tealium iQ
8.8
Mobile event tracking
TerminalOne OS
Tealium iQ
9.0
Data distribution management
TerminalOne OS
Tealium iQ
8.9
Universal data layer
TerminalOne OS
Tealium iQ
9.1
Automated error checking
TerminalOne OS
Tealium iQ
8.2

Pros

TerminalOne OS

  • It helps in managing and optimizing prospecting and re-marketing campaigns extremely efficiently using multiple source of data providers.
  • It is easy to integrate with display servers, data providers, and also other partners which make campaigns really efficient and optimize your CPA goals. MediaMath also provides you training via New Marketing Institue which is very helpful.
  • It also keeps on innovation with respect to partnerships and on boarding tools such as display collision detection tools. It was exciting to see that how easy it is to work closely with accounts team and they have amazing hands on working on these tools.
Namit Narain | TrustRadius Reviewer

Tealium iQ

  • Allows us to stay nimble and focus on limited developer resources to other more critical development tasks.
  • By have the flexibility to add, but also to remove tags easily, you can ensure your site speed doesn't suffer from forgotten tags still on the site.
Kelly Saux | TrustRadius Reviewer

Cons

TerminalOne OS

  • Data integration and priority DMP are still lagging with the competition but a lot of efforts have been done in this field to bridge that gap.
  • The documentation of their API isn't always updated correctly so some functions are either obsolete or changed completely.
Omar MAES | TrustRadius Reviewer

Tealium iQ

  • Tealium iQ can be an intimidating solution to understand and use. So, it is highly valuable to have walkthroughs and setup wizards that reduce that barrier of entry to the solution.
  • Communicating out the latest changes and ways to leverage them is a constant challenge for Tealium given the rapid release of features. Making sure this messaging is clear by leveraging a mobile Tealium Customer Application like that used for Digital Velocity to communicate out the latest and greatest changes may be an opportunity.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

TerminalOne OS

TerminalOne OS 7.0
Based on 3 answers
At this point, I know there are better options out there for OUR use case. This is not true of everyone, so I don't want to give them a zero because I don't like their tool or value proposition. They are a great tool, for what they do, and have a great group of people running things and providing support.
Christian Schwindle | TrustRadius Reviewer

Tealium iQ

Tealium iQ 9.6
Based on 14 answers
Tealium continues to impress us with their focus on innovation and continuous improvement. Their support team makes use feel as though we are their one and only client. They exceed our expectations from both a product and people perspective, so we have no reason to look elsewhere!
Anonymous | TrustRadius Reviewer

Usability

TerminalOne OS

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 6 answers
Tealium is very straight forward and transparent in its tool interface. It does a good job of providing information and resources around every function of the tool. This allows a user to be comforted knowing there is a wealth of information surrounding any specific action in the tool for a user to rely on
David Campanella | TrustRadius Reviewer

Performance

TerminalOne OS

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 9.0
Based on 2 answers
Great user interface. Easy to use. Very responsive.
Anonymous | TrustRadius Reviewer

Support Rating

TerminalOne OS

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 10.0
Based on 2 answers
Our AM is the best part of our Tealium relationship. He's well aware of our sites and KPIs, responsive, and always goes the extra mile to help.
Jeremy Myers | TrustRadius Reviewer

Implementation Rating

TerminalOne OS

No score
No answers yet
No answers on this topic

Tealium iQ

Tealium iQ 7.0
Based on 1 answer
Implementation had some bumps in the road and it was new for all of us, but for the most part, it was easier than many other implementations we've done with other technologies.
Jeremy Myers | TrustRadius Reviewer

Alternatives Considered

TerminalOne OS

T1 has a lot of features and different possibilities to optimize, the other ones are 90% mobile.
Denia Martínez Posadas | TrustRadius Reviewer

Tealium iQ

Tealium is the only tag management system I've personally used, but it's way better than our websites' former tagging systems (autotagging or WebTrends) because it gives us the flexibility to rename key/value pairs so our data is intuitive and easily understandable for an end user.
Courtney Craig | TrustRadius Reviewer

Return on Investment

TerminalOne OS

  • T1 delivered positive results for multiple clients in regards to ROI
  • T1 also produced campaigns that did not meet goals
  • HOWEVER, both scenarios are as a result of the pilot and not the plane, if you will. T1 is simply a gateway to reach desired customers and I believe it proficiently provides opportunities to do so.
Tyler Stuckey | TrustRadius Reviewer

Tealium iQ

  • We haven't recognized all of the benefits yet, since we're still working on implementation, but our last set of tags deployed (Quantcast, Criteo) were quite painful to implement. Once we get our Tealium data layer properly implemented, we're looking forward to the day where we can deploy a new tag for a display vendor with a few clicks.
  • Just having a paid option is a nice improvement over Google's free product, which means support is non-existent. Our business is at the point where paying for support is preferable to free product.
Anonymous | TrustRadius Reviewer

Pricing Details

TerminalOne OS

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Tealium iQ

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TerminalOne OS
8.8
Tealium iQ
7.6

Likelihood to Renew

TerminalOne OS
7.0
Tealium iQ
9.6

Usability

TerminalOne OS
Tealium iQ
9.0

Performance

TerminalOne OS
Tealium iQ
9.0

Support Rating

TerminalOne OS
Tealium iQ
10.0

Implementation Rating

TerminalOne OS
Tealium iQ
7.0

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