MediaValet’s Digital Asset Management platform makes enterprise digital libraries accessible, discoverable, and shareable to the organization's entire ecosystem – globally.
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Optimizely Content Marketing Platform
Score 8.5 out of 10
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Optimizely's Content Marketing Platform brings teams together in a single workspace to share plans, collaborate on assets and flawlessly execute campaigns.
MediaValet is an exceptional tool for our end users. We upload the images and they find them. Most often with great ease. Had we known how many images we would be adding, and our different audiences from the start, we might have set up our file structure a little differently.
Optimizely Content Marketing Platform has a higher sticker price than some of its competitors. While this is true, you're buying an industry leader with tremendous experience in working with clients for years. Initially, with our Conversion Rate Optimization program, we were wow'd and cajoled into trying the hot bleeding edge features that some newer companies might call AI/algorithmic models-- these are otherwise known as Multi-Armed Bandit campaigns, which isn't a new thing. That being said, contracting and fully utilizing Optimizely Content Marketing Platform's suite of features, professional services, and more may be cost prohibitive for smaller companies. Once a CRO program reaches maturity Optimizely Content Marketing Platform can scale for larger teams where more advanced can utilize server side tests exclusively for seamless experimentation.
Customer Service: They'll contact you with a "we're looking at your issue" email within the hour, even on weekends and holidays. Beyond solving your issues/problems with the software, they'll also follow up later to make sure you don't have additional associated issues.
Live Analytics: You're given a snapshot of how your blog content is doing at any point in time, since they've been tracking your posts/content. You can compare this month's traffic to last year's trafffic during this same month. Other data points include: Unique Visitors, Average Attention Time, Pageviews, Engagement Rate, etc...and you'll even get referral traffic source. There's much more that I'm leaving out here.
CMP User Interface (UI): Love the easy to use interface to upload blog posts, to use for editing and publishing content, and broadcasting social shares. Besides easily identifiable icons, you can create/edit content in the WYSIWYG or use the html view to make sure everything looks exactly how you prefer. Another cool thing is that the CMP auto-embeds live links of social updates (like Youtube, Twitter, Instagram) for more dynamic blog posts.
Replace an old version of an asset with a newer one without having to check-out, then check-in
Sharing an asset or a set of assets via a share link -- would be great to generate shorter, dynamic URLs for sharing as opposed to the longer string URLs it currently generates
It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.
The workflow steps are a key part of our process now. Creating the accountability for someone to take action ensures that things don’t get lost in communication. The asset library is another substantial benefit to our business. Having approved assets available to other teams around the world reduces the need for email requests.
I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.
Asset sharing and organization is better, more user friendly, and more appealing within MediaValet. The layout and flexibility give these portals a much more professional look and feel. Both internally and externally we have appreciated the output of these specific portals much more than what we had been attempting to share with these other programs.
We started with DivvyHQ and moved to Welcome for reasons that I cannot remember at this time. The migration was a couple of years ago now. I enjoyed both tools, but I do think Welcome makes it easier to track workflows, edits, and comments specifically. These are all key elements when dealing with content and it has made a huge difference.
While we have had MediaValet only for a short period, we are already seeing improvements in how quickly certain projects can be completed.
I recently created an Annual Report which had a lot of big image files and data tables and using a Lightbox with our design agency to share these files saved us a huge amount of time.
As we roll out MediaValet to the teams, staff are becoming more aware of the quality, amount, and value of our best assets.
