MediaValet vs. Optimizely Content Marketing Platform

MediaValet is well suited for DAM specific use cases, it provides robust features and functionality for sorting, segmenting and searching data so team members can easily access what they are looking for without knowing the platform. We find our Sales and Marketing teams both love this software for keeping marketing assets properly organized and available on demand whenever it's needed. This DAM solution is one of the most advanced out there and well suited for large teams looking to break silos.

Incentivized

A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.

Incentivized

• We love Portals, as a means of creating, editing and sending collections of pictures
• The tagging system allows for end users to find our photos, without knowing where we put them
• The system is quick
• Apart from our initial edit for size, customers gets full sized uncompressed files

Incentivized

• The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.

Incentivized

• I would love to have an improved MediaValet app. People send me pictures to my phone that need to go into the DAM, and it would be easier for me to upload from my phone rather than email to myself and then upload on the computer.
• I would love to see upload dates displayed when searching for photos to add to the Portals I create.
• I wish the delete feature didn't delete ALL of the pictures, even when they're in different categories.
• It would be cool to somehow integrate MediaValet as a folder on the computer like dropbox.

Incentivized

• One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
• I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.

Incentivized

It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.

Incentivized

The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money

Incentivized

I gave MediaValet a 7 for overall usability because it is reliable and effective once you’re familiar with it, but it has a learning curve. The platform is powerful and well suited for managing large volumes of assets, but the interface can feel complex at times and some common actions take more steps than expected. With simpler navigation and a smoother onboarding experience for new users, usability could be even stronger.

Incentivized

The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.

Incentivized

I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production

Incentivized

Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms

Incentivized

The team is very responsive to requests and makes a point to provide feedback or status updates before confirming solutions.

Incentivized

The NewsCred team is very responsive and helpful with any technical issues.

Incentivized

Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption

Incentivized

I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.

Incentivized

MediaValet is much better and easier to use than File Explorer. MediaValet lets us search for photos, control who can access them, and not worry about our assets being deleted at random. This is critical for a government organization that oftentimes needs to search for assets from the distant past. MediaValet makes it much easier to tag our photos, add post dates, and set usage rights for each photo.

We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically

Incentivized

Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website

Incentivized

• While we have had MediaValet only for a short period, we are already seeing improvements in how quickly certain projects can be completed.
• I recently created an Annual Report which had a lot of big image files and data tables and using a Lightbox with our design agency to share these files saved us a huge amount of time.
• As we roll out MediaValet to the teams, staff are becoming more aware of the quality, amount, and value of our best assets.

Incentivized

• The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
• It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.

Incentivized