Meiro CDP vs. Zaius (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meiro CDP
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Meiro is a composable, privacy-first Customer Data Platform designed for both marketing and IT teams, balancing the delivery of consistent, personalized experiences with uncompromised security and data control. Meiro unifies customer data across touchpoints and devices into a single, comprehensive customer view. This holistic understanding of behaviors and preferences enables marketing teams to engage customers with relevant, personalized experiences across various marketing…
$4,500
per month per installation
Zaius (discontinued)
Score 7.7 out of 10
N/A
Zaius, or Optimizely Data Platform after being acquired by Optimizely in March 2021, was a a customer data platform, or as the vendor describes it, B2C CRM. It helped B2C marketers grow revenue from their existing customer base using segmentation, personalization, marketing automation, and attribution tools. It is discontinued.N/A
Pricing
Meiro CDPZaius (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Meiro CDPZaius (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Best Alternatives
Meiro CDPZaius (discontinued)
Small Businesses
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Medium-sized Companies
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Enterprises
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
Bloomreach Composable Personalization Cloud
Bloomreach Composable Personalization Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Meiro CDPZaius (discontinued)
Likelihood to Recommend
8.8
(3 ratings)
6.7
(6 ratings)
Likelihood to Renew
-
(0 ratings)
6.4
(1 ratings)
Usability
-
(0 ratings)
2.7
(1 ratings)
Support Rating
-
(0 ratings)
7.3
(3 ratings)
Implementation Rating
-
(0 ratings)
2.7
(1 ratings)
User Testimonials
Meiro CDPZaius (discontinued)
Likelihood to Recommend
Meiro
- personalization (The platform helps us with execution of several triggers - abandoned shopping cart, shopping intention etc. We are not bounded by capability of platform - anything can be executed on our own.) - CDP + ETL (Platform offers two products Meiro Integrations and Meiro Business Explorer - first one is sort of ETL tool using which, we can create custom data pipelines, connect to various data sources, build own connectors and schedule very complicated jobs. Second tool is more related to creating the custom segments, schedule regular export to another marketing platforms. I like how these two worlds are split. It just make sense to work with it.) - predictive modelling (There is huge potential for data engineering and data science teams to fully operate the platform - running CLV models, recommendation engines, creating complicated data pipelines from various data sources bringing them on one place. I thing about Meiro as amazing execution platform for such teams - running CLV modelling on data marts and use outputs in Meiro.) - platform enabling collaborative work (Platform offers various departments an environemnt, where they can work productively.)
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Discontinued Products
Optimizely Data Platform is a great tool for teams who look to use open-source tools over tools with white glove service. You do get a dedicated customer success manager and access to their (almost) 24/7 support team via chat, but the real benefits of the platform stand to be unlocked by teams who enjoy getting their hands dirty.
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Pros
Meiro
  • By being able to include segmentation operations within our customer management, it is no longer necessary to opt for the use of GDPR software, as Meiro and its end-to-end solution system is enough to cover the entire data matching quota, to properly define which salesperson is best suited to each customer (that's why we use this tool).
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Discontinued Products
  • It's relatively simple to use
  • Segment building is quick and can be easily customized with field data
  • Chat support is generally fast to respond
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Cons
Meiro
  • We do not agree with the derogatory opinion about our experience using Meiro, as the service proved to maintain a quite positive quality level, so we are satisfied with the investment made in the use of Meiro and with the results, it has shown us when modeling information.
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Discontinued Products
  • Automation of data from other platforms such as our ERP.
  • The approval process needs work. I should be able to flag fields that have issues and give users feedback if a product is rejected.
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Likelihood to Renew
Meiro
No answers on this topic
Discontinued Products
There's so much that needs to be improved and it seems like not much has happened since Optimizely first took over. When Optimizely did take over, they reduced the UX of campaign reporting.
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Usability
Meiro
No answers on this topic
Discontinued Products
  • Creating reports can be difficult and they aren't very visual.
  • There is not much control you can have with your imported product catalog. Product filters can be difficult to use.
  • Manually importing customers is a more difficult process from when I was using Mailchimp 10 years ago.
  • Figuring out how to inject a module onto a page is difficult.
  • Figuring out how to get off an email blacklist is near impossible even with ip warming. Very little help here.
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Support Rating
Meiro
No answers on this topic
Discontinued Products
Positive - Onboarding was quick and easy. Positive - Access to a Zaius data analyst has been wonderful. Negative - I don't know who our CSM is if we even have one.
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Implementation Rating
Meiro
No answers on this topic
Discontinued Products
We have a home built CRM. From start to finish our implementation was a nightmare loaded with problems that destroyed my initial trust with the platform.
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Alternatives Considered
Meiro
We started with Meiro. There was nothing here previously.
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Discontinued Products
Oh my goodness, there were many, including:
  • Klaviyo
  • Salesforce Email Marketing Cloud
  • Bronto
  • Marapost (the worst experience we ever had. We used them for the longest year on earth).
  • Silverpop (IBM)
  • I forgot their name but they are based in the middle of nowhere Pennsylvania.
  • Exact Target
  • Active Campaign
  • Get Response
  • Drip
  • SendInBlue
  • And more I cannot remember. We spent over six months looking at everything.
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Return on Investment
Meiro
No answers on this topic
Discontinued Products
  • We hit record numbers this year in regards to sales which is attributed to the launch of our new e-commerce website.
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ScreenShots

Meiro CDP Screenshots

Screenshot of Native Email Channel—This is used to create and automate dynamically personalized email campaigns with a custom HTML or no-code visual editor. The email solution enables the user to pick any SMTP provider of choice.Screenshot of Customer Journey Orchestration — A drag-and-drop interface that allows marketers to design, manage, and execute complex, multi-step omnichannel campaigns. Streamlining campaign orchestration enhances marketing efficiency and ensures consistent, personalized customer experiences across all channels.Screenshot of Web/Pop up Banners — This is used to create a static image or HTML Web/Mobile banners, and set conditions to display banners to certain segments, on certain pages, or upon certain events, enabling personalization.Screenshot of No-code audience segmentation — Used to create and refine targeted customer groups through a no-code interface, enhancing personalization and boosting campaign effectiveness without SQL knowledge or IT support.Screenshot of Native Mobile Push — Activates customer segments with personalized app notifications directly from Meiro’s interface.