Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Pricing
Mixpanel
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
Offerings
Pricing Offerings
Mixpanel
Free Trial
No
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup Fee
No setup fee
Additional Details
Mixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
Datanomix is an excellent tool, with similar characteristics; however, Mixpanel has been our preference for two main reasons: one, to have customization and to be able to adapt the interface and tools to our use, and two, to be able to count on reports that it automates the …
Mixpanel is critical for measuring customer and consumer actions through behavioral messaging by allowing notifications to be sent based on their actions; can be deployed on all major platforms, including mobile; facilitates interactive reports to answer questions about …
Google Analytics also has a free option and can be utilized in parallel or as a stand-alone system, it will provide most of the features that are required. but lacks live data tracking so Mixpanel is that alternative that anyone can look for. particularly if your project is …
Verified User
C-Level Executive
Chose Mixpanel
Mixpanel is a more tailored solution focused on customers and products. Google Analytics behaves more like a generic tool and may require a bit of effort to set up with best practices and actionable data. Mixpanel has a more likable user interface, compared to GA, which can be …
Mixpanel is much nicer to use and gives a better UX. However, it doesn't offer historical data that wasn't initially defined as to-be-collected, integration with Salesforce, and requires developers to make changes to the code in order to be able to query for some insights. We …
It’s hard to compare Google Analytics to Mixpanel because Google Analytics doesn’t measure app data, however Google Analytics has a much easier to use platform in my opinion. Google Analytics does not give you as much user data as Mixpanel does though. Mixpanel is definitely …
Mixpanel was fairly simpler to set up and the pricing metrics were easier for us to keep track of. Besides that, Mixpanel integrated with many of the other products we were using which made it simpler for us to keep all our data integrated and easy to keep track of. Mixpanel's …
Mixpanel is way more granular. We do use Google Analytics for top-level trends, but Mixpanel, when properly integrated, shows you the details. Even our marketing team is able to log events, etc. that they care about.
Mixpanel does what it does very well. We sometimes don't see it as the only tool in the arsenal. When combined with other solutions, we get a more complete picture. It also allows us to validate data across different tools.
While Heap isn't as simple as Mixpanel, its major …
Mixpanel has been my favorite tool I've used thus far because of how simple it is to use. While Google Analytics is quick to setup also, Mixpanel provides a lot more functionality. The reporting and visualization capabilities that are provided out-of-the-box make it a good tool …
Mixpanel is pretty up to date with many good and useful features. As I mentioned before, the Mixpanel platform provides a pretty good mobile analytics and when our marketing team was looking for the web and mobile analytics tool, detailed and accurate mobile analytics was one …
We use a few tools at the same time: Moz, Google Analytics and Mixpanel. But mostly we use Mixpanel simply because of the amount of data it provides and also because mobile analysis has more capabilities than Google Analytics' mobile analysis has. Moz and Google Analytics are …
Mixpanel has a free plan and looks more up to date than Kissmetrics. We use Google Analytics and Mixpanel together. We stopped use Kissmetrics simply because there is not enough time to use 3 analytics platform with so many features and capabilities.
We use Mixpanel together with Yandex Metrica and Google Analytics, comparing to both YM and GA I'd say Mixpanel has more convenient and featured e-commerce solution. Although, quality of data is better in Google Analytics and Yandez Metrica has plenty of features completely for …
Mixpanel has pretty powerful mobile users' behavior analytics when comparing to its competitors on a market. Also, Mixpanel offers a lot of capabilities for free, it has an up-to-date, user friendly interface, quick and very professional customer support, reports that you can …
We use Google Analytics as our primary website analytics platform and Mixpanel as an addition to Google Analytics. We have chosen Mixpanel over Tableau and Moz because Mixpanel offers pretty decent free version that has many features we needed. We are pretty satisfied with …
We also use Google Analytics to analyze our web and mobile app data. We noticed that although Google Analytics is a great tool with a lot of useful insights, Mixpanel gives us more data about our mobile users. So, I would say that Mixpanel does a better job on a mobile side.
Mixpanel got lots of praise from trusted colleagues. And they were right. It is powerful, affordable, and easy to use. It integrates with Segment which made it very easy for us to implement multiple metrics tools. It has great visuals and powerful
Very much like Treasure Data SDK much better than Mixpanel. Set up for query-ability along with an actual response from the API to ensure that Mixpanel has received confirmation of completion.