What users are saying about
4 Ratings
Top Rated
141 Ratings
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.6 out of 100
Top Rated
141 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.6 out of 100

Likelihood to Recommend

MutualMind

No answer on this topic is available.

Sprinklr Modern Engagement

We have used Sprinklr as a publishing tool for years, and it has really grown into an all-in-one resource. Listening is a fantastic resource to use within Sprinklr, and their reporting can be customized and automated to fit your every need. Not every module is needed for every company, as it can become quite pricey when you're adding up every single module into a total package.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Listening/monitoring

MutualMind
Sprinklr Modern Engagement
7.5
Boolean keyword searches
MutualMind
Sprinklr Modern Engagement
7.6
Filtering out noise/spam
MutualMind
Sprinklr Modern Engagement
7.3
Sentiment analysis
MutualMind
Sprinklr Modern Engagement
6.8
Broad channel coverage
MutualMind
Sprinklr Modern Engagement
8.1

Publishing

MutualMind
Sprinklr Modern Engagement
7.2
Content planning and scheduling
MutualMind
Sprinklr Modern Engagement
8.3
Audience targeting
MutualMind
Sprinklr Modern Engagement
6.8
Content optimization
MutualMind
Sprinklr Modern Engagement
6.8
Workflow management
MutualMind
Sprinklr Modern Engagement
6.9

Engagement

MutualMind
Sprinklr Modern Engagement
7.5
Automated routing and prioritization
MutualMind
Sprinklr Modern Engagement
8.0
Customer interaction histories
MutualMind
Sprinklr Modern Engagement
7.3
Bulk actions
MutualMind
Sprinklr Modern Engagement
7.2

Marketing

MutualMind
Sprinklr Modern Engagement
7.3
Lead generation
MutualMind
Sprinklr Modern Engagement
6.4
Content marketing
MutualMind
Sprinklr Modern Engagement
8.2
Paid media management
MutualMind
Sprinklr Modern Engagement
6.7
Campaigns and promotions
MutualMind
Sprinklr Modern Engagement
7.8

Channel coverage/integration

MutualMind
Sprinklr Modern Engagement
7.6
Twitter
MutualMind
Sprinklr Modern Engagement
8.5
Facebook
MutualMind
Sprinklr Modern Engagement
8.4
LinkedIn
MutualMind
Sprinklr Modern Engagement
7.7
Google+
MutualMind
Sprinklr Modern Engagement
7.6
Instagram
MutualMind
Sprinklr Modern Engagement
6.4
Pinterest
MutualMind
Sprinklr Modern Engagement
7.4
YouTube
MutualMind
Sprinklr Modern Engagement
7.1

Reporting/analytics

MutualMind
Sprinklr Modern Engagement
8.4
Campaign success analytics
MutualMind
Sprinklr Modern Engagement
8.6
Real-time tracking
MutualMind
Sprinklr Modern Engagement
8.4
Competitor analysis
MutualMind
Sprinklr Modern Engagement
8.2

Account management

MutualMind
Sprinklr Modern Engagement
7.0
Role-based user permissions & privileges
MutualMind
Sprinklr Modern Engagement
7.4
Mobile access
MutualMind
Sprinklr Modern Engagement
6.6

Pros

MutualMind

  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

  • All basic functions are very user friendly. Onboarding time is minimal. If I give access to someone (even if they are not social savvy), I am confident they will still be able to use the platform.
  • The ability to build custom dashboards is a huge time saver. For instance, you can create a dashboard to look at all your social media inboxes (Facebook, Twitter, Instagram...) all on one screen.
  • The audience profile function is interesting - it allows you to capture unified consumer data, interests, interactions across all your social channels. This is a useful feature for us when looking for influencers or super fans.
Romain Vezirian | TrustRadius Reviewer

Cons

MutualMind

  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Horrible customer support. Support teams are uneducated, do not look into cases before calls and frequently close open cases before they are resolved.
  • Difficult to set up. Because this platform is so detailed, they are many intricacies. It takes a long time to make it useful. One mistake could give you incorrect data or really mess up the system.
  • Complicated when used in varying organizations within a company as changes affect everyone.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

MutualMind

MutualMind 8.2
Based on 1 answer
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.5
Based on 28 answers
I really do feel that Sprinklr is the most complete enterprise social media program. It covers everything you would need to do to run a strategic social media program. On top of that, the success managers are really the best. Our success manager goes above and beyond for us and has been so helpful to us with setting up some very specific repots and profiles. Paul (our CSM) has been great about keeping us up to date on the latest features and functionality as well as helping us set up innovative dashboards as need
Kira Swain | TrustRadius Reviewer

Usability

MutualMind

MutualMind 6.4
Based on 1 answer
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri | TrustRadius Reviewer

Reliability and Availability

MutualMind

MutualMind 7.3
Based on 1 answer
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.1
Based on 10 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson | TrustRadius Reviewer

Performance

MutualMind

MutualMind 7.3
Based on 1 answer
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 8 answers
Perfornace is not aan issue. The issues/bugs with this software are few and far between. And when one pops up the 24/7 support team is helpful, quick and informative.
Anonymous | TrustRadius Reviewer

Support Rating

MutualMind

MutualMind 7.3
Based on 1 answer
MutualMind has always been quick to address any issues or questions we have.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 6.4
Based on 42 answers
Most bugs or fixes are completed in a timely manner as long as you submit an official ticket to Sprinklr Support. I think some fo the feature requests, which take longer to implement, are not high on the list right now, such as better integration with Instagram Stories for publishing and reporting.
Anonymous | TrustRadius Reviewer

In-Person Training

MutualMind

MutualMind 7.3
Based on 1 answer
No answer on this topic is available.

Sprinklr Modern Engagement

Sprinklr Modern Engagement 7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
Anonymous | TrustRadius Reviewer

Online Training

MutualMind

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.4
Based on 3 answers
Through multiple webinars, easily accessible training documents, and ad-hoc sessions with my account manager I am never left in the dark when I have a question.
Anonymous | TrustRadius Reviewer

Implementation Rating

MutualMind

MutualMind 8.2
Based on 1 answer
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

Sprinklr Modern Engagement 9.0
Based on 10 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
Anonymous | TrustRadius Reviewer

Alternatives Considered

MutualMind

As mentioned before, Radian6 and Sysomos Heartbeat.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

I have not found another product that is as vigorous to a brand's communication with consumers. It is imperative that brands meet customers where 'they' are, and communicate with them like people, not data. I will continue to use and recommend Sprinklr for it's holistic approach to entire consumer journey
Rebecca Ruck | TrustRadius Reviewer

Scalability

MutualMind

No score
No answers yet
No answers on this topic

Sprinklr Modern Engagement

Sprinklr Modern Engagement 8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze | TrustRadius Reviewer

Return on Investment

MutualMind

  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
Brad Lawless | TrustRadius Reviewer

Sprinklr Modern Engagement

  • Sprinklr has made it easier and simpler for my team to submit content to our clients for approval, but the complications come in afterward because of the way the tool is set up in "streams" that only shows for certain users and navigating within the tool can be difficult.
  • We do not use Sprinklr's services for customer service or moderation but another tool so this is sort of a wasted expense in that realm.
Anonymous | TrustRadius Reviewer

Pricing Details

MutualMind

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Sprinklr Modern Engagement

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

MutualMind
7.3
Sprinklr Modern Engagement
7.5

Likelihood to Renew

MutualMind
8.2
Sprinklr Modern Engagement
8.5

Usability

MutualMind
6.4
Sprinklr Modern Engagement
8.0

Reliability and Availability

MutualMind
7.3
Sprinklr Modern Engagement
9.1

Performance

MutualMind
7.3
Sprinklr Modern Engagement
8.2

Support Rating

MutualMind
7.3
Sprinklr Modern Engagement
6.4

In-Person Training

MutualMind
7.3
Sprinklr Modern Engagement
7.0

Online Training

MutualMind
Sprinklr Modern Engagement
8.4

Implementation Rating

MutualMind
8.2
Sprinklr Modern Engagement
9.0

Scalability

MutualMind
Sprinklr Modern Engagement
8.2

Add comparison