126 Ratings
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462 Ratings
126 Ratings
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Score 7.4 out of 100

Salesforce Marketing Cloud Email Studio

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462 Ratings
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Score 7.8 out of 100

Likelihood to Recommend

NetSuite CRM

NetSuite [CRM] is a fantastic platform where the merging of a CRM and ERP system is desired. This allows you to track orders, bookings and shipments to have a complete birds eye view of your pipeline and sales processes. The Marketing capability is also there with full capability for mass email campaigns and tracking of those who opened, clicked or unsubscribed.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

It's great for large field sales organizations that lack the ability to automate email sends that are consistent and on-brand. The idea of templated emails (with the ability to build custom emails) really helps keeps the look-and-feel of each email similar to what the rest of the organization is sending to customers or prospects. This isn't the solution that you'd need if you are looking for an automation tool that easily integrates into other marketing channels. The dynamic content feature is lagging far behind other tools in the space.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Sales Force Automation

NetSuite CRM
7.6
Salesforce Marketing Cloud Email Studio
Customer data management / contact management
NetSuite CRM
8.7
Salesforce Marketing Cloud Email Studio
Workflow management
NetSuite CRM
8.3
Salesforce Marketing Cloud Email Studio
Territory management
NetSuite CRM
7.5
Salesforce Marketing Cloud Email Studio
Opportunity management
NetSuite CRM
6.7
Salesforce Marketing Cloud Email Studio
Integration with email client (e.g., Outlook or Gmail)
NetSuite CRM
6.1
Salesforce Marketing Cloud Email Studio
Contract management
NetSuite CRM
6.7
Salesforce Marketing Cloud Email Studio
Quote & order management
NetSuite CRM
8.5
Salesforce Marketing Cloud Email Studio
Interaction tracking
NetSuite CRM
8.0
Salesforce Marketing Cloud Email Studio
Channel / partner relationship management
NetSuite CRM
7.8
Salesforce Marketing Cloud Email Studio

Customer Service & Support

NetSuite CRM
7.6
Salesforce Marketing Cloud Email Studio
Case management
NetSuite CRM
8.1
Salesforce Marketing Cloud Email Studio
Call center management
NetSuite CRM
7.1
Salesforce Marketing Cloud Email Studio
Help desk management
NetSuite CRM
7.6
Salesforce Marketing Cloud Email Studio

Marketing Automation

NetSuite CRM
7.8
Salesforce Marketing Cloud Email Studio
Lead management
NetSuite CRM
8.0
Salesforce Marketing Cloud Email Studio
Email marketing
NetSuite CRM
7.6
Salesforce Marketing Cloud Email Studio

CRM Project Management

NetSuite CRM
8.4
Salesforce Marketing Cloud Email Studio
Task management
NetSuite CRM
7.1
Salesforce Marketing Cloud Email Studio
Billing and invoicing management
NetSuite CRM
8.6
Salesforce Marketing Cloud Email Studio
Reporting
NetSuite CRM
9.4
Salesforce Marketing Cloud Email Studio

CRM Reporting & Analytics

NetSuite CRM
7.9
Salesforce Marketing Cloud Email Studio
Forecasting
NetSuite CRM
8.3
Salesforce Marketing Cloud Email Studio
Pipeline visualization
NetSuite CRM
7.0
Salesforce Marketing Cloud Email Studio
Customizable reports
NetSuite CRM
8.3
Salesforce Marketing Cloud Email Studio

Customization

NetSuite CRM
8.2
Salesforce Marketing Cloud Email Studio
Custom fields
NetSuite CRM
8.7
Salesforce Marketing Cloud Email Studio
Custom objects
NetSuite CRM
8.7
Salesforce Marketing Cloud Email Studio
Scripting environment
NetSuite CRM
8.1
Salesforce Marketing Cloud Email Studio
API for custom integration
NetSuite CRM
7.4
Salesforce Marketing Cloud Email Studio

Security

NetSuite CRM
8.2
Salesforce Marketing Cloud Email Studio
Single sign-on capability
NetSuite CRM
7.5
Salesforce Marketing Cloud Email Studio
Role-based user permissions
NetSuite CRM
8.8
Salesforce Marketing Cloud Email Studio

Social CRM

NetSuite CRM
7.0
Salesforce Marketing Cloud Email Studio
Social data
NetSuite CRM
6.6
Salesforce Marketing Cloud Email Studio
Social engagement
NetSuite CRM
7.4
Salesforce Marketing Cloud Email Studio

Integrations with 3rd-party Software

NetSuite CRM
7.4
Salesforce Marketing Cloud Email Studio
Marketing automation
NetSuite CRM
7.4
Salesforce Marketing Cloud Email Studio
Compensation management
NetSuite CRM
7.4
Salesforce Marketing Cloud Email Studio

Platform

NetSuite CRM
6.3
Salesforce Marketing Cloud Email Studio
Mobile access
NetSuite CRM
6.3
Salesforce Marketing Cloud Email Studio

Email & Online Marketing

NetSuite CRM
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
NetSuite CRM
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
NetSuite CRM
Salesforce Marketing Cloud Email Studio
7.9
Ability to test dynamic content
NetSuite CRM
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
NetSuite CRM
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
NetSuite CRM
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
NetSuite CRM
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability reporting
NetSuite CRM
Salesforce Marketing Cloud Email Studio
8.0
List management
NetSuite CRM
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
NetSuite CRM
Salesforce Marketing Cloud Email Studio
6.7

Reporting & Analytics

NetSuite CRM
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
NetSuite CRM
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
NetSuite CRM
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
NetSuite CRM
Salesforce Marketing Cloud Email Studio
2.7

Pros

NetSuite CRM

  • It has a great UI for ERP and provides in-depth reporting and budget planning. NetSuite allows alot of flexibility to build the system out to how your company does business. Our accounting department really likes the Adaptive Planning module as well, as they can provide and quickly turn around presentation-worthy reports.
  • Due to the robust features and functionality of NetSuite, it is easy to customize and put workflows and formulas into practice when necessary to create efficiencies.
  • NetSuite provides the full solution to a business, by tying all systems together for one source of the truth.
Stephanie Locke | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Sends client confirmations when they subscribe to a newsletter, sign up for a conference, or place an order with our company (SourceMedia). We don't have to hire an agency to send these for us.
  • Manages newsletter subscriptions and allows us to deploy on specific dates/times.
  • Helps us discover and manage the correct audience base per newsletter, and automates the distributions so we don't have to do it manually.
Cassidy Ebert | TrustRadius Reviewer

Cons

NetSuite CRM

  • NetSuite is very good at customization, but sometimes it's hard to make the right customization that we need for particular situations
  • NetSuite likes to change the layout without notifying it's users, so you might go home one day, and come back the next day to the office and have to do some searching to find what you're looking for in NetSuite.
  • If you have an issue with NetSuite, it's really difficult to understand the technical support staff as they're from India and don't speak clear English.
Paul Mills | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Deliverability reports - before sending emails they are checked for known issues and deliverability performance. The SFMC offering is ok but could be better. There additional software that can be purchased which should be included as part of the offering
  • SF should make it easier to integrate other clouds i.e commerce cloud and service cloud. The implementation of commerce cloud has improved but I still feel there is a way to go
Gareth Beer | TrustRadius Reviewer

Likelihood to Renew

NetSuite CRM

NetSuite CRM 6.5
Based on 10 answers
Our company is looking for more advanced ecommerce and internet marketing features that are not currently present in NetSuite. We feel there are too many additional costs to NetSuite to make it "our own" and understand at the same time that no software is perfect out of the box. Not having complete control of our customer data worries us, and the slowness or "lag" in the shopping cart is effecting our checkout flow. For the investment, we would not recommend businesses of our size to migrate to NetSuite but rather build in house.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn | TrustRadius Reviewer

Usability

NetSuite CRM

NetSuite CRM 7.5
Based on 5 answers
I am not involved with a lot of the reports and additional functions NetSuite CRM provides, I am more familiar with the day to day use when placing orders and preforming customer tasks. Day to day functions are amazing and easy to navigate.
Chrissie Nelms | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks | TrustRadius Reviewer

Reliability and Availability

NetSuite CRM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 2 answers
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks | TrustRadius Reviewer

Performance

NetSuite CRM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 2.0
Based on 4 answers
This software is extremely limiting. The layouts don't give much flexibility and take a long time to set up. If you aren't a designer or know html (like me), the emails look unpolished and amateur. It takes forever for me to make revisions and sometimes when I send the test email, it looks completely different in the software vs. how the message looks in my inbox. Fonts are different sizes and aren't aligned properly, etc. The whole platform is pretty clunky and not very user friendly. The reports are pretty good - however there isn't much you can do when viewing the info. Ex: If you have 200 "Did Not Open" emails, there isn't an easy way to just click and quickly resend to this group. I like that it can sync with Salesforce.com - but I have no idea how to set that up in my account.Out of frustration I have been using Constant Contact which has easy to use drag and drop features, built-in templates I can choose from, survey/coupon/registration tools, tagging and responsive reporting. My company's creative agency even prefers Constant Contact vs. Marketing Cloud.I still have to enter www.exacttarget.com (the old address) to log on. Wondering when they will change it to the new name, which I don't like using. Exact Target is so much easier to say. Salesforce Marketing Cloud just doesn't roll off the tongue and - just like the software - is clumsy and awkward, so I just keep calling it Exact Target.Overall, pretty much dissatisfied with Exact Target and have pretty much stopped using it. Although I know eventually I will have to go back to it at some point since my company has invested in the automation features and we will have to use it for our marketing.
Anonymous | TrustRadius Reviewer

Support Rating

NetSuite CRM

NetSuite CRM 7.8
Based on 8 answers
For simple issues (that can be answered by reading the documentation) NetSuite support seems to have a good ability to resolve our issues. Unfortunately, anything beyond that ability requires escalation into the black hole of their Tier II / Tier III Support.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 1.0
Based on 10 answers
They're fast and knowledgeable. You will always know what's the status of your request and they usually follow up with phone calls to ask you questions or provide updates. Sometimes it takes them a couple of days to investigate, especially if you have custom "situations" like my company usually does but at least they are very good at managing time expectations.
Bogdan Enache | TrustRadius Reviewer

Online Training

NetSuite CRM

NetSuite CRM 6.7
Based on 2 answers
Netsuite has comprehensive features, allow full customization plus KPI performance matrix. Over the years we have logged more than 15000 cases.
Paul Yeh | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

No score
No answers yet
No answers on this topic

Implementation Rating

NetSuite CRM

NetSuite CRM 5.9
Based on 9 answers
The implementation was very poor and very costly. In the end we had to reconfigure mostly everything over the next year to get it working in a desirable fashion.
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 7.9
Based on 4 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks | TrustRadius Reviewer

Alternatives Considered

NetSuite CRM

This year 2015 we will be looking for a new product like Magento. We are still exploring the idea also if we are going to be building our own system or have a consultant to work with us
Anonymous | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

I have used Epsilon and I have evaluated Silverpop, e-Dialogue and Yesmail. From my analysis Salesforce MC is far more superior in flexibility, scalability and freedom to custom built initiatives. The AMPscripting is one of the driving forces in allowing the previous mentioned abilities. However, I can see from a marketers perspective where they simply want to send emails and segment easily. But given that effective email marketing requires a lot of different components and there is no simple way of doing it and I found that most companies that offer the out of the box solutions do a good job but there is no one size fits all and if you are trying to be really good at it which includes integrating your business such as registration, stats, CMS, API, etc. This is a much better solution.
Danny (Danny Blaq) Tran | TrustRadius Reviewer

Scalability

NetSuite CRM

No score
No answers yet
No answers on this topic

Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Studio 9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks | TrustRadius Reviewer

Return on Investment

NetSuite CRM

  • Support can see what services is doing and vice versa. Finance can see both too.
  • Support can provide leads to sales when a power user leaves a current customer and joins the team at a lead.
  • We can see NPS and CSat near time on the account which has increased our ability to mitigate at-risk accounts and increase retention
Jeremy Stephens | TrustRadius Reviewer

Salesforce Marketing Cloud Email Studio

  • Better execution/monitoring - when multiple steps are involved, IMH is great at dashboarding.
  • Facilitates exploratory campaigns - it is great at instilling confidence when you're trying a new facet of a campaign, due to the process transparency.
  • Cloud - can be a double-edged sword. Allows for on the go access, but isn't truly mobile-friendly, and can sometimes sputter. But certainly will improve with time.
Andrew Windle | TrustRadius Reviewer

Screenshots

Pricing Details

NetSuite CRM

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$999 per month

NetSuite CRM Editions & Modules

Edition
Netsuite$999.001
  1. per month
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Salesforce Marketing Cloud Email Studio Editions & Modules

Additional Pricing Details

Rating Summary

Likelihood to Recommend

NetSuite CRM
7.8
Salesforce Marketing Cloud Email Studio
7.1

Likelihood to Renew

NetSuite CRM
6.5
Salesforce Marketing Cloud Email Studio
8.9

Usability

NetSuite CRM
7.5
Salesforce Marketing Cloud Email Studio
7.8

Reliability and Availability

NetSuite CRM
Salesforce Marketing Cloud Email Studio
9.0

Performance

NetSuite CRM
Salesforce Marketing Cloud Email Studio
2.0

Support Rating

NetSuite CRM
7.8
Salesforce Marketing Cloud Email Studio
1.0

Online Training

NetSuite CRM
6.7
Salesforce Marketing Cloud Email Studio

Implementation Rating

NetSuite CRM
5.9
Salesforce Marketing Cloud Email Studio
7.9

Scalability

NetSuite CRM
Salesforce Marketing Cloud Email Studio
9.0

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