What users are saying about
8 Ratings
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Score 8.1 out of 100
15 Ratings
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Score 8.8 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Sprinklr Modern Marketing

Sprinklr Modern Marketing is a great tool to gauge the competitive landscape on certain topics that your company may want to be known for. It is also great at indicating the share of voice % based on the amount of mentions in the social landscape. Linkedin API has many limitations though which is our most important social platform
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
Sprinklr Modern Marketing
WYSIWYG email editor
Omnisend
6.1
Sprinklr Modern Marketing
Dynamic content
Omnisend
8.0
Sprinklr Modern Marketing
Ability to test dynamic content
Omnisend
8.0
Sprinklr Modern Marketing
Landing pages
Omnisend
10.0
Sprinklr Modern Marketing
A/B testing
Omnisend
8.0
Sprinklr Modern Marketing
Mobile optimization
Omnisend
10.0
Sprinklr Modern Marketing
Email deliverability reporting
Omnisend
8.0
Sprinklr Modern Marketing
List management
Omnisend
10.0
Sprinklr Modern Marketing
Triggered drip sequences
Omnisend
8.8
Sprinklr Modern Marketing

Reporting & Analytics

Omnisend
9.2
Sprinklr Modern Marketing
Dashboards
Omnisend
9.4
Sprinklr Modern Marketing
Standard reports
Omnisend
9.0
Sprinklr Modern Marketing

Content Creation

Omnisend
Sprinklr Modern Marketing
7.7
Ideation
Omnisend
Sprinklr Modern Marketing
7.7
Approval workflows
Omnisend
Sprinklr Modern Marketing
6.8
Content collaboration
Omnisend
Sprinklr Modern Marketing
8.7
Content calendar
Omnisend
Sprinklr Modern Marketing
8.1
Network for content licensing/production
Omnisend
Sprinklr Modern Marketing
7.3

Content Publishing

Omnisend
Sprinklr Modern Marketing
6.3
Content hub
Omnisend
Sprinklr Modern Marketing
9.3
Forms / Gated content
Omnisend
Sprinklr Modern Marketing
5.5
Embedded CTAs
Omnisend
Sprinklr Modern Marketing
1.8
Content distribution
Omnisend
Sprinklr Modern Marketing
7.7
Content promotion
Omnisend
Sprinklr Modern Marketing
6.4
Content automation
Omnisend
Sprinklr Modern Marketing
7.4

Content Reporting & Analytics

Omnisend
Sprinklr Modern Marketing
8.1
Audience profiling and targeting
Omnisend
Sprinklr Modern Marketing
8.2
Closed-loop tracking and reporting
Omnisend
Sprinklr Modern Marketing
8.2
Content performance analytics
Omnisend
Sprinklr Modern Marketing
8.4
Campaign optimization dashboard
Omnisend
Sprinklr Modern Marketing
7.9
Competitive analytics
Omnisend
Sprinklr Modern Marketing
7.6

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Allows you to share and suggest pieces of content to other entities within the organization.
  • Has great reporting with lots of filters to drill down to the information you need.
  • It's easy to schedule posts and see them within the planner so you know you have your week or month covered. It's also easy to move things around if you need to reschedule something to a later date.
Corey Walker | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Slow UI/UX. Tends to hang and takes a while to load.
  • Social listening capabilities are extremely lacking.
  • Customization of dashboards is not user-friendly and requires a certain technical understanding of how Sprinklr is set up, and how it's logic flows.
Anonymous | TrustRadius Reviewer

Support Rating

Omnisend

No score
No answers yet
No answers on this topic

Sprinklr Modern Marketing

Sprinklr Modern Marketing 6.7
Based on 10 answers
At MGM Resorts International, we have roles dedicated to the enterprise-wide management of Sprinklr, therefore, I have never personally reached out to Sprinklr Marketing support. Our department was required to use Sprinklr University, and I found it useful, but the courses are too long and it could be more interactive to keep students interested
Marena Bitz | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Sprinklr Modern Marketing

I used Social Bakers in the past, but at this moment we use Sprinklr, and I like the platform.
Alejandro Mac Swiney | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Sprinklr Modern Marketing

  • Our share of voice was able to increase on certain topics
  • We were able to build a more effective strategy around content
  • Gaining more followers
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Sprinklr Modern Marketing

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Sprinklr Modern Marketing Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Omnisend
    9.0
    Sprinklr Modern Marketing
    7.2

    Support Rating

    Omnisend
    Sprinklr Modern Marketing
    6.7

    Add comparison