What users are saying about
5 Ratings
1 Ratings
5 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 9 out of 100
1 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 6 out of 100

Likelihood to Recommend

OptinMonster

OptinMonster is a perfect tool for companies that want to convert website visitors that leave without providing any information. Having more email addresses gives you more prospects to sell your products and services. You can use OptinMonster campaigns to generate leads on blog pages that normally lack a call to action, or use them to capture abandoning visitors on important product or service pages. It is generally a pop-up software, so it can't necessarily replace any plugin or software that handles web forms.
Bailey Witt, MBA | TrustRadius Reviewer

TargetBay

TargetBay is perfect for users who need a platform that offers automated abandoned cart emails and/or pop-ups on your website to incentive users to provide their email address. TargetBay integrates well with most commonly used website platforms such as Shopify, BigCommerce, and Volusion. TargetBay is not well suited for the user who is not tech-savvy and/or who is not familiar with already fairly familiar "automated" emails and processes.
Anonymous | TrustRadius Reviewer

Pros

OptinMonster

  • Lots of pre-designed campaigns to choose from that are fully customizable.
  • Customizable CSS for each campaign is built in.
Charles Combs | TrustRadius Reviewer

TargetBay

  • TargetBay has amazing chat support.
  • TargetBay has a great onboarding process.
  • TargetBay is very affordable compared to other programs that offer similar solutions.
Anonymous | TrustRadius Reviewer

Cons

OptinMonster

  • Analytics is probably the area for the biggest improvement. Other than showing how the number of visitors, number of conversions, and conversion rate, there isn't much else to the native analytics. It would be nice to see campaign metrics side by side. Otherwise, you have to view one campaign at a time. In the history of conversions graph, it doesn't overlay website traffic or show how the conversion rate has changed over time.
  • The only other area that may use improvement is their capable integrations. There are a few that are not provided, such as Kartra and Salesforce.
Bailey Witt, MBA | TrustRadius Reviewer

TargetBay

  • Once you are on-boarded and set everything up initially, they do not continue to manage your account well.
  • Presales will sell you on how "they" do a lot for you. This ends up not being the case. A lot of the weight and heavy lifting is still dependent on the user.
  • There is no way to easily manager your own users. If you want to add or remove users from your account, you are required to contact someone at TargetBay.
Anonymous | TrustRadius Reviewer

Usability

OptinMonster

OptinMonster 10.0
Based on 1 answer
It is very well designed from both a UI and UX perspective. I've never been lost in the tool and building your rule sets is very easy—you'll have no problem hitting your target.
Charles Combs | TrustRadius Reviewer

TargetBay

TargetBay 5.0
Based on 1 answer
TargetBay, while it is a great tool and more than pays for itself, is not the most user-friendly and/or easy to use. Even our very tech-savvy employees have struggled through figuring out some of the work flows. While TargetBay's technical support team on chat is amazing, they are not always available and documentation on "how-to" user and or do XYZ on their platform needs improvement.
Anonymous | TrustRadius Reviewer

Support Rating

OptinMonster

OptinMonster 10.0
Based on 2 answers
They are very responsive and helpful and courteous. They solve issues quickly. Aside from their tech support staff, they have a great knowledge base and OptinMonster University which has plenty of content about how to use OptinMonster to its full potential and learn digital marketing strategies and tactics. A complete package for sure.
Bailey Witt, MBA | TrustRadius Reviewer

TargetBay

TargetBay 6.0
Based on 1 answer
If I could rate their chat support separately than their phone support, I would rate their chat support at an 8 or 9. Their chat support team, when online, can usually answer most any questions quickly and clearly. If they can't find the answer right away, they always follow up with an email providing you the help/assistance you need. However, their phone support is another story. I would rate the phone support a 4. Most of the times, while not all of the time, that we've had to talk with someone on the phone, we typically are left with more questions and/or not the answer we were looking for. I think this may be partially due to the language barrier, but either way it has pushed us to want to only use that chat option for support which, unfortunately, is more time-consuming.
Anonymous | TrustRadius Reviewer

Alternatives Considered

OptinMonster

We used to be Justuno customers but their editor kept overwriting a small bit of HTML that we needed written in a certain way to work with a plugin on our site. I contacted their support team who tried their best to help, but their tool just couldn't make it work. When I asked OptinMonster support if my code could be used as-is they confidently said yes. We haven't looked back!
Charles Combs | TrustRadius Reviewer

TargetBay

Unfortunately, we've not extensively tested other platforms that compare to TargetBay apples-to-apples. However, in the best comparisons we could find, TargetBay was the easiest to integrate with most website platforms or stores such as BigCommerce, Shopify and Volusion. Additionally, the rates were very affordable where other programs were much more costly.
Anonymous | TrustRadius Reviewer

Return on Investment

OptinMonster

  • For several clients that we have implemented OptinMonster for, we have had a significant increase in leads, which keeps our clients happy and we retain the business.
  • Campaigns are quick to set up, so it saves us significant time versus having to go to a web developer to build pop-ups or web forms. We can add something that goes "on top" of the website and turn it on and off with ease or change display rules to adjust how we want to use it.
Bailey Witt, MBA | TrustRadius Reviewer

TargetBay

  • Generated significantly more product reviews in comparison to when we were not using TargetBay.
  • Proves revenue gains greater than the cost of the software.
  • Overcame technical advantages of not having the ability to modify/customize our existing automated emails that are native to our website platform.
Anonymous | TrustRadius Reviewer

Screenshots

OptinMonster

Pricing Details

OptinMonster

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

TargetBay

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Add comparison