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Top Rated
601 Ratings
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Top Rated
35 Ratings

Oracle CX Marketing (formerly Oracle Marketing Cloud)

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Top Rated
601 Ratings
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Score 7.8 out of 100

Quantum Metric

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Top Rated
35 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It is well suited for marketing teams who want to be flexible, adaptable to changes in their business and create powerful, sophisticated campaigns to their clients. Teams that want to create automated drip campaigns with dynamic content and personalized cadence and messaging would find Eloqua very easy to use and perfect for their needs. It has powerful, in-depth reporting functionality and great CRM integration (note that I've had experience integrating only with Microsoft Dynamics CRM and Salesforce - both of these integrations worked very well) - so teams that use CRM will also find it complementary to their marketing technology stack.It will not be a good tool if a company doesn't use any CRM - as it is not a CRM replacement; or if all the marketing team is planning to do is "batch and blast" emails (which is a possible scenario for some very small businesses)
Arpine Babloyan | TrustRadius Reviewer

Quantum Metric

If you're looking to go beyond session replay and have a tool with intelligence to show you specific issues, and prioritize those, I think this is a good tool. Retailers that have had ups and downs, and are maybe seeing an increase in their online traffic/sales, who want a better view of how to improve the customer experience. You need a fairly mature digital analytics environment for this to make sense.If you have a more basic analytics environment, or you don't have the people/skills to use all the information QM can provide, it's probably not a good fit.
Jess Johnson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Quantum Metric
WYSIWYG email editor
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Quantum Metric
Dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Quantum Metric
Ability to test dynamic content
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quantum Metric
Landing pages
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quantum Metric
A/B testing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Quantum Metric
Mobile optimization
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Quantum Metric
Email deliverability reporting
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Quantum Metric
List management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Quantum Metric
Triggered drip sequences
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.3
Quantum Metric

Lead Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Quantum Metric
Lead nurturing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Quantum Metric
Lead scoring and grading
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.7
Quantum Metric
Data quality management
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Quantum Metric
Automated sales alerts and tasks
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Quantum Metric

Campaign Management

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quantum Metric
Calendaring
Oracle CX Marketing (formerly Oracle Marketing Cloud)
6.9
Quantum Metric
Event/webinar marketing
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.5
Quantum Metric

Social Media Marketing

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quantum Metric
Social sharing and campaigns
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.0
Quantum Metric
Social profile integration
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Quantum Metric

Reporting & Analytics

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quantum Metric
Dashboards
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quantum Metric
Standard reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quantum Metric
Custom reports
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quantum Metric

Platform & Infrastructure

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.4
Quantum Metric
API
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quantum Metric
Role-based workflow & approvals
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quantum Metric
Customizability
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.2
Quantum Metric
Integration with Salesforce.com
Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.1
Quantum Metric
Integration with Microsoft Dynamics CRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.1
Quantum Metric
Integration with SugarCRM
Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Quantum Metric

Pros

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • WYSZIWYG editor makes things easy for folks new to marketing as well as HTML/. I feel like I've been able to wrap my hands around this tool pretty quickly, and I have only been using the system for 10 months.
  • Forms are an incredibly powerful tool that can be used in a myriad of ways to help support your team goals. We use them to trigger SMS campaigns for feedback from our homeowners, and we also use them on landing pages to survey our contacts as well.
  • The improved program canvas and the ability to communicate between CDO records and contact records is great. We're able to store useful information on the CDO record without weighing down the contact record with information that isn't vital
Barry James | TrustRadius Reviewer

Quantum Metric

  • Identifying user pain points and frustrations. Quantum Metrics has a data point called Rage Click which shows when a customer has clicked multiple times back to back on a particular section of the website.
  • Replaying a session to see everything that is loading on the front end to the customer, as well as the backed end of the website, has been critical in troubleshooting the experience.
  • Heatmaps are a awesome tool we have found very useful in showing engagement with different content on the page, how far user scroll & drop off and to see a split side by side view of the same page in an a/b test.
Erica D'Aloia | TrustRadius Reviewer

Cons

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • It would be nice if there were more options for specific customizations in the template mode - for example, if you would like to have a photo to the left of text, there is a very specific spacing you're able to use, and you can't change the sizes of each piece more than 30 points in one direction or another. This means that if you have very specific designs you want to use for your emails, you may have to be a little flexible in the spacing and alignment. It's not a huge deal, but it limits some of the design options.
  • I have dealt with some issues with bounceback statuses for emails - if an email bounces back once, the Eloqua system registers it as a bad email and you have to go in and clear the person's email in the system before it will send them an email again. This can be a tedious process - there is a way to clear an entire segment's bounce back status, but I had to go on a journey through the help section to figure that out. Also, if people unsubscribe to your emails, you have to go into their accounts individually and resubscribe them, and there is no simple way to do that en masse so it takes a very long time if you have more than a few accounts to resubscribe.
  • The system goes down sometimes or is difficult to get into - the Eloqua network is sometimes slow to start and I may have to refresh the page for quite a while before it will load the email I'm working on, which can be frustrating. I think it is due to system overloads when there are a lot of users, but I'm not sure.
  • You cannot add attachments to Eloqua emails, which makes it a little difficult. You can host documents on Eloqua, which is very nice, but you have to link them in your email versus making an attachment.
Madeline Des Jardins | TrustRadius Reviewer

Quantum Metric

  • Usability. Eliminate clicks on repetitive tasks, enable more terms to be searchable in the global search bar, and reduce the number of back-and-forth clicks.
  • Make videos more accessible with the keyboard. Space bar to pause, left and right arrows to skip, ctrl/cmd+left/right to skip to the next session, escape to exit view mode, etc. That stuff goes a long way in making the product delightful.
  • Improve rendering of user sessions. Too many of them don't work properly.
Ryan Caplin | TrustRadius Reviewer

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 5.3
Based on 89 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Quantum Metric

Quantum Metric 7.7
Based on 2 answers
Quantum is a nice tool and is user friendly however I believe there always room for improvement.We have experienced minor issues with a few sessions which were solved by Quantum support reps in a timely manner and some of the dashboards are not as robust as other tools we use
Enrique Membreno | TrustRadius Reviewer

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.6
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Quantum Metric

Quantum Metric 7.6
Based on 13 answers
For a new user, it's pretty intuitive to onboard and start doing the basic functionalities. But QM has a lot of functionalities which can be leveraged by more team members (especially when you don't have analysts dedicatedly using this) if further enhancements to usability are made.
Salil Chatrath | TrustRadius Reviewer

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 9.9
Based on 32 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash | TrustRadius Reviewer

Quantum Metric

Quantum Metric 8.7
Based on 63 answers
I've been very impressed with the support Quantum Metric has provided. Our amazing Customer Success team has provided excellent service and has gone above and beyond in helping us use and understand the tool. We hold weekly calls with multiple teams and QM has been proactive in bringing things to our team's attention and making suggestions. The support has been one of the most important aspects of having QM and has allowed us to make great strides in improving how we use data and user research in our work.
Ben Anderson | TrustRadius Reviewer

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro | TrustRadius Reviewer

Quantum Metric

No score
No answers yet
No answers on this topic

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Quantum Metric

Quantum Metric 9.1
Based on 2 answers
No answer on this topic is available.

Alternatives Considered

Oracle CX Marketing (formerly Oracle Marketing Cloud)

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape | TrustRadius Reviewer

Quantum Metric

We have used - as an organization - multiple products that each fill a roll or task Quantum Metric provides...however I think there are very few tools or SaaS solutions out there that bundle so much into one solution. QM was better than the replay tool another group was utilizing (Mouseflow) because with our contract we could capture and review way more replays as well as have those replays married to actual, quantifiable data. From an analytics point, is so much easier to install event tracking as opposed to our basic Google Analytics implementation. However, I would still use GA as a primary record for measuring overall site performance since QM doesn't have robust product sales tracking.At one point we did review a competitor called Content Square. They seemed very focused on heat mapping.
Bill Saffold | TrustRadius Reviewer

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)

Oracle CX Marketing (formerly Oracle Marketing Cloud) 8.4
Based on 108 answers
Eloqua does not really have a limit on scale and can support huge organizations with massive amounts of data. Our organization uses Eloqua to control all campaign/marketing efforts by injecting all touches with the customer into the tool. Using tools like Eloqua Profiler allows our Sales teams to view interactions that a customer or prospect has had with our website, emails, landing page and more.
Brad Dunzer | TrustRadius Reviewer

Quantum Metric

No score
No answers yet
No answers on this topic

Return on Investment

Oracle CX Marketing (formerly Oracle Marketing Cloud)

  • For our organization it is currently too early to measure ROI, as we have just started using it less than six months ago. The program has helped us meet the objective of communicating with consumers and sharing information across multiple social media platforms seamlessly.
  • Ultimately the program should be able to to help us grow our relationships with consumers, and measure and track consumer activity on the web, which will help us develop web content and content marketing material that will be more appealing to all of our audiences.
  • Since we are a B to B to C company and not selling anything to consumers, it will be hard to measure ROI. That being said, the tool should definitely help us build more awareness among consumers.
Richard Angeloni | TrustRadius Reviewer

Quantum Metric

  • It helps us to resolve the customer issues very fast so that we can fix the issue in a very short period which increases faster resolution.
  • Sometimes customers are going through wrong process and we can easily help the customer with the help of a QM session.
Rubeena Shaikh | TrustRadius Reviewer

Screenshots

Pricing Details

Oracle CX Marketing (formerly Oracle Marketing Cloud)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*

* per installation

Quantum Metric

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.8
Quantum Metric
8.4

Likelihood to Renew

Oracle CX Marketing (formerly Oracle Marketing Cloud)
5.3
Quantum Metric
7.7

Usability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.6
Quantum Metric
7.6

Reliability and Availability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.2
Quantum Metric

Performance

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.0
Quantum Metric

Support Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
9.9
Quantum Metric
8.7

In-Person Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.3
Quantum Metric

Online Training

Oracle CX Marketing (formerly Oracle Marketing Cloud)
7.6
Quantum Metric

Implementation Rating

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.8
Quantum Metric
9.1

Scalability

Oracle CX Marketing (formerly Oracle Marketing Cloud)
8.4
Quantum Metric

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