ReferenceEdge vs. SocialHP (Social HorsePower)

Absolutely the best for managing customer references/ advocacy. Comprehensive functionality and attentive and responsive support model, and they don't charge extra to use value-add functionality, such as the automated check-in on reference status, contacts, etc. They know this field and need thoroughly and have thought of everything. Native to Salesforce streamlined deployment and up-leveled cross-company support, and also were my full partner in educating me on how to use Salesforce reporting, which is a valuable professional advantage.

Incentivized

To outreach, a broad audience like marketing products, news, and upcoming event details can be shared and reached to a broad level. It helps to get more voice advocacy in social media successfully.

Incentivized

• Simplifies and streamlines complex matrixed customer information
• Enables strategic engagement through easy access to customer reference accounts, contacts, content, and activities they've participated in as well as are interested in participating in
• Cross-company adoption and visibility through native Salesforce integration
• Load balancing and protection from over-use/ burnout - critical.

Incentivized

• SocialHP sufficiently amplifies a message, by providing clients with the exact content they require.
• Content gets managed on different social sites, which allows universal audience coverage.
• Finally, SocialHP acts as a brand ambassador, a formal social method through the monitored content flow.

Incentivized

• Ability to pre-populate a 'win wire' with deal info from SF. I believe this is being developed now.
• Standard organization of 'attributes' so it's easier to break out that report column into per-attribute columns.
• I like that they have an active Trello board for user suggestions and incorporate requests with each update.

Incentivized

• YouTube integration.
• Instagram Integration.
• Pinterest Integration.

Incentivized

We also evaluated ReferenceView from ROInnovation/ Upland. ReferenceEdge from Point of Reference was lower cost for complete functionality, plus their ongoing support model is second to none. SlapFive has great video functionality, which we may use at some point, but isn't a customer reference/ advocacy management platform. And its comprehensive marketing functionality was more than our team needed. ReferenceView was a failure, unfortunately. Way more expensive. limited functionality, and an abysmal support model.

Incentivized

SocialHP helps in coordinating different social sites, by creating posts that are influential and competent. SocialHP also makes the identification of high performance, which makes them conduct the marketing role efficiently. Again, SocialHP focuses on improving the marketing reach, through organic posting and content creation. Finally, SocialHP ensures that all social media channels are included and content marketing conducted.

Incentivized

• Faster access to critical customer references
• 360 degree view of customer engagement
• Full visibility through comprehensive pre-built reports

Incentivized

• It drive more potential as a business.
• Enhances business outreach globally.

Incentivized