Qualified vs. TechTarget Priority Engine

Our organization chose Qualified over other companies because of how well it helps us connect with prospective customers. It is user-friendly and really helps you not miss out on opportunities with target accounts. Qualified makes it feel like you're working as a team to create opportunities with target accounts. Qualified also provides great customer service. Their team does whatever is needed to make sure we get the assistance we need

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Good insight into what product the prospect is interested in
• Engage the prospect when they are at the researching phase and form a human connection
• Know when prospects that you are actively targeting are on the website and use that in messaging

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• The UI can be improved with new features.
• Proper document should be provided and support services.
• Pricing must be moderate, it's way too high for small scale business.

• It is not particularly intuitive
• Too many steps to get where I need to go
• Needs to provide more depth to help determine urgency and intent to buy
• Response rate from contacting leads based on search behaviors was almost nil. This may be partially due to messaging on our end.

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

Qualified provides exceptional customer service. He is constantly eager and able to answer all the issues raised, he also offers excellent subscription prices, he is useful for organizing meetings in the sales area, discussions with VIP clients directly from our website.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• Qualified to increase our sales volumes.
• Qualified really increases the turnaround time for opportunities on our platform.
• Qualified helps to prioritize, categorize and communicate with our potential customers at various stages of the buying process.
• With Qualified our sales team can see who is visiting our website, accessing certain pages and most importantly, connecting with them in vital moments thanks to the tool's conversational sales and marketing platform.
• We can track your interests, lead you to the right person, set up meetings, and move further up the sales cycle using this channel.
• Leads are now automatically integrated into our CRM, eliminating administrative effort and bringing our sales teams closer to our customers than ever before.

Incentivized

• It is best when used in conjunction with all of our other tooling and not used alone
• It has enabled my team to have a better feel for what is happening at a prospect's company
• It sometimes consumes too many hours in the day waiting on data to load, and time is wasted toggling between pages

Incentivized