Emplifi Social Marketing Cloud vs. Rival IQ

For all general Direct Message management, Emplifi Social Marketing Cloud is great. It keeps conversations organized and allows team members to do all their work in one platform. For public facing social management, there may be some gaps when you are not the top level poster of content, and sometimes gaining context in lengthy exchanges can be easier read on native platforms.

I think it's a great tool to be used by any brand. The interface is user friendly, creating a safe space for account managers and social media managers alike. The only instance in where it wouldn't be optimal is if you're looking at very historical data, or tracking additional influencers (not competitors) or if you have multiple profiles (within 1 channel) to track.. But this suits our needs very well.

Incentivized

• Publishing - takes a bit of time, but publishing all content together makes planning and execution much more efective
• Community - really simple one board collecting of all our social messages makes replying simple
• dashboards - widgets and customisation allow for multiple dashboards tracking various campaigns and goals

Incentivized

• Competitive analysis
• Data visualization
• Historical data

Incentivized

• We would like to add more public profiles at no cost
• In the approval workflow, it would be great if one person could serve 2 roles such as both Content Creator and Publisher.
• When our Publisher changes the posting date, it has to run through the approval workflow all over again. This is unnecessary as she is merely changing the date.

Incentivized

• Managing companies within your installation aren't always easy. You can map companies to landscapes, but if you run out of slots for companies (based on your subscription tier) you end up having to swap companies frequently to get the reporting you need.
• RivalIQ is competitively priced on a tiered structure, but if you want to add small sets of additional data within tiers, such as additional companies, the pricing is prohibitive as to force you into the next tier up.

Incentivized

the balance between quality and price si perfectperfect for agency that have many client to manage, because it helps us to save time (we don't have to plan content from every single account, only one click to look at different community and moderate...)it also help the team works: senior can review content direcly from emplifi; labeling DM/comments as done help us to track where a collegue stop and we have to startIt makes the content approval from clients very easy

Incentivized

In common features, using daily, it's pretty easy to understand what to do. But when it's about creating dashboards and analysing metrics, not everything it's easy to understand.

Incentivized

This is a really easy package to use and understand, once you've walked thru the interface. Onboarding is a must.

Incentivized

We have a dedicated Customer Success manager, and that is very helpful. Anytime we have questions or need support, they are always there to answer. If thety do not know the solution, they always go around the bend to find one and provide it to us. They are always very kind.

Incentivized

Support is continuous and very helpful. Email, phone, and chat support are always on and someone is always there to help. Your CSR will contact you quarterly to take your temperature and offer assistance or training, if necessary. Feature requests are taken seriously. They share their product development roadmap, which is a major plus.

Incentivized

The online training was fine but, in the end, the best way to learn any product is by actually using it.

The platform is so easy to understand that no "expensive consulting firm" is necessary to implement it!

Not only have we used other tools, we reviewed a few tools before deciding to move forward with Emplifi Social Marketing Cloud. Cost was definitely a factor, but also account management and responsiveness. The fact TikTok was available for community management was a key consideration at the time we decided to go with Emplifi Social Marketing Cloud as well. Overall, it was the comprehensiveness of the tool vs. competitors that led us to choose Emplifi Social Marketing Cloud. Its AI and unified management capabilities have been great for our needs.

Incentivized

I demoed this platform as an alternative to Rival IQ and it has some of the similar features but the cost is much higher so it wasn't in our budget. If I had the choice, I might choose Falcon over Rival IQ because the visuals are much better than they are in Rival IQ.

Incentivized

• We are still new to the product, but we anticipate a very positive ROI in regard to our sponsored content and being able to accurately report to clients.
• We also anticipate a very positive ROI internally as we will be much more equipped with data, allowing us to focus resources on content that is performing well.

Incentivized

• 80% increase in commercial proposals from clients due to the incorporation of Rival IQ data.

Incentivized