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Salesforce Agentforce Service vs. Salesforce Marketing Cloud Social Studio (discontinued)

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Salesforce Agentforce Service

    Score8.5 out of 10
    N/AService Cloud is a customer service platform that helps businesses manage and resolve customer inquiries and issues. It provides tools for case management, knowledge base, omni-channel support, automation, and analytics, enabling companies to deliver exceptional customer service experiences.

    $25

    per month

    Salesforce Marketing Cloud Social Studio (discontinued)

    Score8.1 out of 10
    N/ARadian6 was acquired by Salesforce.com in 2011 and - along with Buddy Media - became Salesforce Social Studio. The product was retired in November of 2024.

    $1,000

    Per Org Per Month

    Pricing
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Editions & Modules
    Starter Suite
    $25
    per month
    Pro Suite
    $100
    per month per user
    Enterprise
    $165
    per month per user
    Unlimited
    $330
    per month per user
    Agentforce 1
    $550
    per month per user
    Basic
    $1,000.00
    Per Org Per Month
    Pro
    $4,000.00
    Per Org Per Month
    Corporate
    $12,000.00
    Per Org Per Month
    Enterprise
    $40,000.00
    Per Org Per Month
    Offerings
    Pricing Offerings
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Considered Both Products
    Salesforce
    Chose Salesforce Agentforce Service
    Zendesk is great, but it doesn't allow for multiple ticketing channels to be linked to real time clients. Utilizing Service Cloud WITH Salesforce let's us see the full order/asset/tracking history that's occurred historically with buyers and sellers. The workflows are also …
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    91%
    Would buy again
    52 Answers
    No answers on this topic
    Delivers good value for the price
    88%
    Delivers good value for the price
    43 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    53 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    36 Answers
    No answers on this topic
    Implementation went as expected
    87%
    Implementation went as expected
    39 Answers
    No answers on this topic
    Features
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Incident and problem management
    Comparison of Incident and problem management features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    8.0
    81 Ratings
    2% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Organize and prioritize service tickets8.279 Ratings00 Ratings
    Expert directory7.857 Ratings00 Ratings
    Subscription-based notifications8.267 Ratings00 Ratings
    ITSM collaboration and documentation6.962 Ratings00 Ratings
    Ticket creation and submission8.779 Ratings00 Ratings
    Ticket response7.978 Ratings00 Ratings
    Self Help Community
    Comparison of Self Help Community features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    8.7
    76 Ratings
    8% above category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    External knowledge base8.567 Ratings00 Ratings
    Internal knowledge base8.874 Ratings00 Ratings
    Multi-Channel Help
    Comparison of Multi-Channel Help features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    7.9
    81 Ratings
    1% below category average
    Salesforce Marketing Cloud Social Studio (discontinued)
    -
    Ratings
    Customer portal7.858 Ratings00 Ratings
    IVR8.037 Ratings00 Ratings
    Social integration7.451 Ratings00 Ratings
    Email support8.880 Ratings00 Ratings
    Help Desk CRM integration7.870 Ratings00 Ratings
    Listening/monitoring
    Comparison of Listening/monitoring features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.8
    11 Ratings
    14% above category average
    Boolean keyword searches00 Ratings8.010 Ratings
    Filtering out noise/spam00 Ratings8.010 Ratings
    Sentiment analysis00 Ratings9.09 Ratings
    Broad channel coverage00 Ratings10.011 Ratings
    Publishing
    Comparison of Publishing features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.0
    11 Ratings
    2% below category average
    Content planning and scheduling00 Ratings8.011 Ratings
    Audience targeting00 Ratings8.010 Ratings
    Content optimization00 Ratings8.09 Ratings
    Workflow management00 Ratings8.011 Ratings
    Engagement
    Comparison of Engagement features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    9.0
    10 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings9.99 Ratings
    Customer interaction histories00 Ratings7.010 Ratings
    Bulk actions00 Ratings10.010 Ratings
    Marketing
    Comparison of Marketing features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    9% above category average
    Lead generation00 Ratings9.09 Ratings
    Content marketing00 Ratings9.010 Ratings
    Paid media management00 Ratings8.08 Ratings
    Campaigns and promotions00 Ratings8.09 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    11 Ratings
    0% below category average
    Twitter00 Ratings8.011 Ratings
    Facebook00 Ratings8.011 Ratings
    LinkedIn00 Ratings10.08 Ratings
    Google+00 Ratings6.86 Ratings
    Instagram00 Ratings9.08 Ratings
    Pinterest00 Ratings6.54 Ratings
    YouTube00 Ratings10.07 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.3
    10 Ratings
    7% above category average
    Campaign success analytics00 Ratings8.010 Ratings
    Real-time tracking00 Ratings9.010 Ratings
    Competitor analysis00 Ratings8.08 Ratings
    Account management
    Comparison of Account management features of Salesforce Agentforce Service and Salesforce Marketing Cloud Social Studio (discontinued)
    Feature
    Salesforce Agentforce Service
    -
    Ratings
    Salesforce Marketing Cloud Social Studio (discontinued)
    8.5
    10 Ratings
    7% above category average
    Role-based user permissions & privileges00 Ratings8.09 Ratings
    Mobile access00 Ratings9.010 Ratings
    Best Alternatives
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Small Businesses
    Help Scout
    Score9.3 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    LiveAgent
    Score8.8 out of 10
    Emplifi
    Score8.9 out of 10
    Enterprises
    Front
    Score9.2 out of 10
    Sprinklr Social
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    8.7
    (100 ratings)
    10.0
    (52 ratings)
    Likelihood to Renew
    6.2
    (8 ratings)
    8.8
    (38 ratings)
    Usability
    8.2
    (22 ratings)
    8.0
    (10 ratings)
    Availability
    8.4
    (45 ratings)
    9.6
    (5 ratings)
    Performance
    8.6
    (7 ratings)
    8.4
    (5 ratings)
    Support Rating
    7.0
    (20 ratings)
    9.0
    (8 ratings)
    In-Person Training
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Online Training
    9.0
    (1 ratings)
    7.6
    (6 ratings)
    Implementation Rating
    7.0
    (1 ratings)
    9.8
    (6 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Salesforce Agentforce ServiceSalesforce Marketing Cloud Social Studio (discontinued)
    Likelihood to Recommend
    Salesforce
    I think Service Cloud is best suited for medium to large operations that require both proactive and reactive service. It’s a great fit for post-sales support. However, I wouldn’t recommend it for very small companies because it can be quite costly, and many of the features may go unused. Salesforce also performs best when you have a capable team managing it, so it’s important to consider your organization’s size and readiness before starting. Once you do, I recommend exploring other parts of the Salesforce ecosystem—Service Cloud works even better when integrated with Sales Cloud, since it allows better visibility across teams.
    Incentivized
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    Discontinued Products
    If you're tasked with publishing content to social on behalf of your organization then this tool is certainly worth considering. You have quick and easy capability to schedule across multiple platforms with drag-and-drop simplicity. It ties into Salesforce's real strength of its CRM platform so you can quickly tie social activity and leads to those already in your database. And it does a good job at monitoring and analyzing brand and competitor content across multiple media types. Having said that, if you're into deep-dive and full functionality SaaS tools then this might not be for you as it covers three areas adequately, but not in enough detail or strength to make it a star performer
    Incentivized
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    Pros
    Salesforce
    • Email to case is an interesting piece of it. The threading is very strong, sometimes too strong, but it does very well at handling the incoming emails.
    • The omnichannel routing, using skill-based routing is really effective.
    • Pathing. So making the workflow and helping the team understand what it is that they're trying to do, what they have to accomplish, those step-by-step pieces. That's really helpful.
    Incentivized
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    Discontinued Products
    • The amount of the information that radian6 can pull from multiple social platforms is absolutely phenomenal. Its just not only the pull but the way the information can be presented in dashboards was way good. It helped us understand in various aspects of our social presence.
    • Multiple profiles helped us to break down the Big/Huge social buzz cloud to smaller and more manageable pieces. This helped us concentrate on the lows and helped us to plan better on turning them to highs.
    • Radian6 allowed us to follow thru the crowd trends with the latest information presented in a single view. This also helped us to collect the social opinion on the product releases.
    • The ease of use, one need not be an expert to start using this platform. The interface is easily understandable by anyone.
    • A keyword can be edited quickly to tailor the needs and the results were quick.
    Incentivized
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    Cons
    Salesforce
    • We had a principle initially to try and use Omni as much as we can from the user experience perspective, but have found that fairly restrictive. It was very difficult to actually get the right customer experience and customer engagement going. So we're actually on a journey at the moment to replace all of our Omni with Lightning web components that gives us that flexibility. That's probably one area where we've had some challenges in terms of how we've used the product out of the box.
    Incentivized
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    Discontinued Products
    • Instagram Social Listening - it currently does not offer much social listening in terms of Instagram.
    • Instagram Owned - It currently stops pulling once an update is "old" by their standards, even if it receives recent comments. They can force pull, but you have to work with their tech team to do so.
    Incentivized
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    Likelihood to Renew
    Salesforce
    Professional edition works best for a small company with lower call volumes and is very useful but as you grow exponetially I think it has limited ability to do all the things we want to - SLA management, defect, release management to name a few. Reports and dashboards being available in real time.
    Read full review
    Discontinued Products
    I spent a lot of time researching the right platform for me and our organisation (thanks to the other reviews on TrustRadius also). Having used other platforms when I found frustrations getting my everyday work done, I knew exactly what I wanted and this is why I chose Social Studio. While there have been a few hiccups, the quarterly update releases and the outstanding tech support have kept me more than happy.
    Read full review
    Usability
    Salesforce
    I had Salesforce experience prior to using Service Cloud which made it a little easier to learn and navigate, but overall my team (some who had no Salesforce experience) caught on very quickly and found Service Cloud to be easy to use.
    Incentivized
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    Discontinued Products
    • Would rate this a 6. The User Interface is pretty intuitive, but the platform was still considered pretty intimidating by our non-technical staff when they first saw it. It took a while to get used to it and feel comfortable. There was quite a lot of setup work in the beginning (for example, we had to build our own reports using a canned report as a template, and this was not simple). Although it took a while to get it setup correctly, it’s quite intuitive once that work has been done.
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    Reliability and Availability
    Salesforce
    Working on an application that caters to customer needs requires a platform that acts as a mediator between the actual person and the client. This mediator handles the customer and resolves many of their doubts, helps them map through the entire process, and automates the processes. Such a platform is Salesforce Service Cloud. For queries that cannot be serviced by the platform, it creates a separate ServiceNow ticket for us, and it is assigned.
    Incentivized
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    Discontinued Products
    The platform is rarely down
    Read full review
    Performance
    Salesforce
    The Salesforce Service Cloud generally has very good performance, however the overall new Lightning user experience can bring that down. For example, if you have too many tabs open, then it can take a while for the Lightning UI to load. This UI is probably not well equipped to handle loading of all of that information at once, but Users tend to leave their tabs open all day long. It can also be fickle depending on which browser you use, what extensions you have installed, and whether you've cleared your cache. This can be the downfall with any software as a service though, not just Salesforce
    Incentivized
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    Discontinued Products
    No issues with performance.
    Read full review
    Support Rating
    Salesforce
    Salesforce offers support, although it generally gets routed to overseas support teams first, and once they are unable to help, it gets escalated up the chain to higher tiers. Frequently, the answer back from support is that there is no native solution, and we either have to turn to the AppExchange for some solution provided by another developer, or custom build our own solution.
    Read full review
    Discontinued Products
    As mentioned previously, it can be hard to get through to people who can help you. On occasion when I have spoken to customer service/tech support, they all seem nice and try to be helpful, however instead of admitting the system cannot do certain things, they will persist it saying that it can, which results in many wasted hours overall.
    Read full review
    In-Person Training
    Salesforce
    Our in-person training was provided by our implementation partner and it was quite good. This was in part because we were already working with them and so it naturally leant itself to a good training relationship. And because they were building our customizations and configuring things, they could then provide training on those things naturally.
    Incentivized
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    Discontinued Products
    No answers on this topic
    Online Training
    Salesforce
    Trailheads are great but it was often unclear what actually applied to our organization. This made it difficult to get a whole lot out of it. Part of it is that because the basic Salesforce features didn't quite work for us, we had to add customizations, which then nullified a lot of the training.
    Incentivized
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    Discontinued Products
    • We initially received dedicated online training for our team which was delivered by our account rep. This was pretty effective since it happened after our data had been loaded into the system and it had been configured for specific needs our organization. The training was perhaps a bit shallow though, as it was only an hour long. Online videos are available to be taken individually, and these have been useful.
    Read full review
    Implementation Rating
    Salesforce
    I would go through an implementation very differently knowing what I know now. It was difficult coming from systems we liked in post-sales service and having to adapt to the clunky and underwhelming feature set in Salesforce. I would trim back our expectations
    Incentivized
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    Discontinued Products
    Implementation was pretty simple. Just a matter of giving the account rep a list of our search terms and having him set the system up to pull the data we wanted to see. Once this had been done, we tweaked it with his help. Process was pretty smooth, although there was some back and forth until it worked the way we wanted.
    Read full review
    Alternatives Considered
    Salesforce
    We selected this product because we already had some competencies in Salesforce. We own a Salesforce partner with expertise in this area, and on top of that, Salesforce purchased it — it was originally called Velocity. When Salesforce decided to acquire it, that finalized the decision for us.
    Incentivized
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    Discontinued Products
    Compared to Radian6, I found Meltwater Buzz, Simply Measured, and Sprout Social to be much more user friendly. Meltwater Buzz and Radian6 are very similar products with many of the same functionalities but Buzz presents your analytics in a way that is much easier to understand. I did a two week trial with Sprout Social and absolutely loved the product but our company needed the capability to connect to Salesforce, which is available on R6 and Buzz. Simply Measured is my all time favorite but I have only used the free version so I am not completely sure how it stacks up to Radian6
    Read full review
    Scalability
    Salesforce
    The product has scaled up with our company growth just fine. No issues here other than slowness in clicking around and running reports
    Incentivized
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    Discontinued Products
    No answers on this topic
    Return on Investment
    Salesforce
    • We have cut our service team in half over the past 5 years due to the efficiency of the tool
    • The amount of direct inquiries to our technical team is less than 10% compared to the number support tickets that get entered in the system for them to work in a more organized manner
    • Responses are 100% more timely because tickets can be responded to by any individual in the queue or on the team, as opposed to direct emails to just one person
    Incentivized
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    Discontinued Products
    • Monitoring social brand awareness is not something you can consider to have a meaninful impact in your business ROI short term, however it's a must for taking care of long term relationships and customer intimacy.
    • Radian6 connects with other analytical tools like webtrends, Google Analytics, etc..however it's not directly linked to a revenue driven platform, you can´t see the immediate ROI generated in the tool.
    • If you bet for social relationships you should consider this tool, no question on that. Social Commerce might be of course impacted postively by the proper use of this tool.
    Incentivized
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    ScreenShots

    Salesforce Agentforce Service Screenshots

    Screenshot of Workflows and OrchestrationScreenshot of Service CatalogScreenshot of Contact Center