SE Ranking vs. Tailwind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SE Ranking
Score 9.4 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$65
per month
Tailwind
Score 5.4 out of 10
N/A
Tailwind is a social media marketing solution built specifically for Pinterest marketing. It provides features such as scheduled pins, analytics, and scalable Pinterest activity.
$14.99
per month
Pricing
SE RankingTailwind
Editions & Modules
Essential
$65
per month
Pro
$119
per month
Business
$259
per month
Free
$0
billed annually
Pro
$24.99
per month 1 user and profile
Advanced
$49.99
per month 2 users and profiles
Max
$99.99
per month 5 users and 3 profiles
Tailwind Communities
$119.88
billed annually
Offerings
Pricing Offerings
SE RankingTailwind
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSE Ranking’s subscription plans are available at a 20% discount for annual pricing.
More Pricing Information
Community Pulse
SE RankingTailwind
Features
SE RankingTailwind
SEO
Comparison of SEO features of Product A and Product B
SE Ranking
7.9
16 Ratings
2% above category average
Tailwind
-
Ratings
Keyword analysis7.99 Ratings00 Ratings
Backlink management7.316 Ratings00 Ratings
SERP ranking tracking7.915 Ratings00 Ratings
Page grader7.611 Ratings00 Ratings
Competitive analysis7.915 Ratings00 Ratings
Site audit / diagnostics7.916 Ratings00 Ratings
Site recommendations8.412 Ratings00 Ratings
Task management7.910 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
SE Ranking
8.1
14 Ratings
7% above category average
Tailwind
-
Ratings
Local SEO8.111 Ratings00 Ratings
Mobile SEO8.112 Ratings00 Ratings
Global SEO8.213 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
SE Ranking
8.4
14 Ratings
0% below category average
Tailwind
-
Ratings
Multi-domain support8.512 Ratings00 Ratings
Integration with web analytics tools8.413 Ratings00 Ratings
Listening/monitoring
Comparison of Listening/monitoring features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
9.2
4 Ratings
19% above category average
Boolean keyword searches00 Ratings9.52 Ratings
Filtering out noise/spam00 Ratings8.93 Ratings
Sentiment analysis00 Ratings8.94 Ratings
Broad channel coverage00 Ratings9.44 Ratings
Publishing
Comparison of Publishing features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
3.7
12 Ratings
74% below category average
Content planning and scheduling00 Ratings4.712 Ratings
Audience targeting00 Ratings3.19 Ratings
Content optimization00 Ratings3.112 Ratings
Workflow management00 Ratings4.110 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
4.5
10 Ratings
57% below category average
Automated routing and prioritization00 Ratings4.78 Ratings
Customer interaction histories00 Ratings4.15 Ratings
Bulk actions00 Ratings4.78 Ratings
Marketing
Comparison of Marketing features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
7.4
8 Ratings
4% below category average
Lead generation00 Ratings5.07 Ratings
Content marketing00 Ratings4.78 Ratings
Paid media management00 Ratings10.05 Ratings
Campaigns and promotions00 Ratings10.05 Ratings
Channel coverage/integration
Comparison of Channel coverage/integration features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
3.3
12 Ratings
87% below category average
Facebook00 Ratings1.01 Ratings
Instagram00 Ratings3.68 Ratings
Pinterest00 Ratings5.212 Ratings
Reporting/analytics
Comparison of Reporting/analytics features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
6.9
10 Ratings
11% below category average
Campaign success analytics00 Ratings4.19 Ratings
Real-time tracking00 Ratings7.08 Ratings
Competitor analysis00 Ratings9.76 Ratings
Account management
Comparison of Account management features of Product A and Product B
SE Ranking
-
Ratings
Tailwind
3.0
8 Ratings
90% below category average
Role-based user permissions & privileges00 Ratings1.07 Ratings
Mobile access00 Ratings5.17 Ratings
Best Alternatives
SE RankingTailwind
Small Businesses
Nozzle
Nozzle
Score 10.0 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Enterprises
Conductor
Conductor
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
SE RankingTailwind
Likelihood to Recommend
8.0
(16 ratings)
4.3
(13 ratings)
Usability
7.3
(4 ratings)
4.7
(3 ratings)
Support Rating
7.3
(6 ratings)
10.0
(1 ratings)
User Testimonials
SE RankingTailwind
Likelihood to Recommend
SE Ranking
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
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Tailwind
Tailwind can schedule your Pinteret pins, but it's an expensive platform to do this, and given it seems to miss many, it does not even do this well. Further, they continue to get you to reconnect, so it is cumbersome and poorly designed. We used it only because our vendors wanted it, but it's been a total waste of money given how poorly designed it is, how buggy it is and how useless the other so-called services they provide are. Go somewhere else as there are way better solutions as we have now found.
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Pros
SE Ranking
  • Rank racking. It’s really important for us that the ranks are tracked accurately.
  • Monitoring of changes made on the website. We’ve found this feature really useful.
  • Reports. This includes auto reports and manuals. We can easily and quickly create reports to check our SEO progress month by month.
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Tailwind
  • The extension for Chrome and Safari has been EXTREMELY helpful. Through research and continuing education, we frequently see information we'd like to share with our audience and the extension has made this so easy.
  • The SmartLoop feature is great for times when we get busy and may not have the time to add new things to our queue. I know even if I had zero time to devote to social media that day, I was still active and getting information to our candidates.
  • Interface is extremely user friendly. A lot of time these programs that are supposed to help us and bring ease to our workload are so complicated and intense that they cause more stress than they relieve. This is not true with Tailwind. Tailwind is easy to use and truly does take a load of stress off us as an organization.
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Cons
SE Ranking
  • I really don't think SE Ranking has many flaws. They are also rolling out an app at the moment - SE Ranking Pro - need to test that one.
  • Some more video tutorials on the site on how to use some tools would be helpful.
  • More in-system popups would be more helpful too.
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Tailwind
  • When you add a link to your post and add the caption, it goes to the first line and not where I had the cursor. I do not want the link to be the first thing people read.
  • The Tailwind Create is fun and helpful but still hard to use.
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Usability
SE Ranking
They had a huge update recently and the platform is now even better. Although not all the tools are yet in the new design.
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Tailwind
Tailwind is great when it focuses on it's core functionality. However, in my opinion, Tailwind isn't great at listening to their customers and instead likes to add features that are not beneficial and tend to "break" the other features that ultimately sell it's product. In my opinion, it has lost ROI over time and was much better 3-4 years ago.
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Support Rating
SE Ranking
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
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Tailwind
I have received wonderful support from Tailwind. Recently when I was on their new Tailwind Create and was looking at their site photos, I had a question and I received an answer in less than 24 hours. They have also been receptive to comments and ideas to make the product better and they used some of the ideas as well giving us a discount for the help.
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Alternatives Considered
SE Ranking
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
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Tailwind
When I was looking for a solution for Instagram, neither Buffer nor Hootsuite were offering the ability to post directly to Instagram. That may have changed recently, but in my opinion, Tailwind is a much more user-friendly, less (unnecessarily) complex solution for Instagram management. I don't need a ton of in-depth analytics; I just need to be able to be efficient, consistent and engaging in my posts. Tailwind allows me to do that without getting bogged down in all the bells and whistles on Hootsuite or Buffer.
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Return on Investment
SE Ranking
  • The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
  • It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
  • Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
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Tailwind
  • Definitely an ROI - We have increased our clicks on our website due to traffic from Pinterest, primarily from our Smart Loop.
  • We have increased Pinterest following due to our intensive use of Smart Loop, which has led to #1 (increased website traffic).
  • Organization and time management has been a massive advantage of utilizing Tailwind. Because I can set Smart Loop and not worry about it, I can dedicate my time to other areas of the business.
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ScreenShots

SE Ranking Screenshots

Screenshot of SE Ranking main dashboardScreenshot of SE Ranking keyword researchScreenshot of SE Ranking website auditScreenshot of SERP CompetitorsScreenshot of Organic SERP HistoryScreenshot of Content tool