What users are saying about

Sprout Social

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Top Rated
268 Ratings
2 Ratings

Sprout Social

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Top Rated
268 Ratings
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Score 8 out of 101
2 Ratings
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Score 10 out of 101

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Likelihood to Recommend

Sprout Social

If you have a small social media team and need a way to quickly and easily monitor your owned social media channels, track conversations on your posts and engage with your fans or followers, Sprout works well. It also is an easy way for users to create high-level reports for higher-ups.
Jimmy Mack profile photo

Social Report

Social Report is perfect for all sizes of organisations because of its ability to set up teams of users and adjust which features each user group can use. I can't think of any size company that it would not suit.
Jonnie Jensen profile photo

Feature Rating Comparison

Listening/monitoring

Sprout Social
6.7
Social Report
Boolean keyword searches
Sprout Social
7.4
Social Report
Filtering out noise/spam
Sprout Social
6.9
Social Report
Sentiment analysis
Sprout Social
5.5
Social Report
Broad channel coverage
Sprout Social
6.9
Social Report

Publishing

Sprout Social
7.9
Social Report
Content planning and scheduling
Sprout Social
8.4
Social Report
Audience targeting
Sprout Social
7.8
Social Report
Content optimization
Sprout Social
7.2
Social Report
Workflow management
Sprout Social
8.2
Social Report

Engagement

Sprout Social
7.3
Social Report
Automated routing and prioritization
Sprout Social
6.3
Social Report
Customer interaction histories
Sprout Social
8.4
Social Report
Bulk actions
Sprout Social
7.2
Social Report

Marketing

Sprout Social
6.9
Social Report
Lead generation
Sprout Social
6.3
Social Report
Content marketing
Sprout Social
8.0
Social Report
Paid media management
Sprout Social
6.2
Social Report
Campaigns and promotions
Sprout Social
7.2
Social Report

Channel coverage/integration

Sprout Social
8.0
Social Report
Twitter
Sprout Social
9.3
Social Report
Facebook
Sprout Social
8.5
Social Report
LinkedIn
Sprout Social
7.9
Social Report
Google+
Sprout Social
7.5
Social Report
Instagram
Sprout Social
7.1
Social Report
Pinterest
Sprout Social
8.0
Social Report
YouTube
Sprout Social
8.0
Social Report

Reporting/analytics

Sprout Social
8.4
Social Report
Campaign success analytics
Sprout Social
8.2
Social Report
Real-time tracking
Sprout Social
9.0
Social Report
Competitor analysis
Sprout Social
7.9
Social Report

Account management

Sprout Social
8.0
Social Report
Role-based user permissions & privileges
Sprout Social
9.1
Social Report
Mobile access
Sprout Social
7.0
Social Report

Pros

  • SproutSocial allows you to see the entire month when you look at what's scheduled. You are able to see exactly what days already have content. This makes it easier to program and allows you to make sure you don't double-program.
  • The 'Reports' page is easy to read. Some analytics tools can be overwhelming or very confusing. SproutSocial makes it easy to see the analytics for each outlet that your organization controls. It's also easy to export all the data - this is especially helpful when printing off analytics for clients.
Mckenzie Masters profile photo
  • scheduling social media updates - it is so easy to create content groups and prepare updates to be published. Whether you are uploading new .csv files or recycling existing popular content, the calendar and publishing features are comprehensive yet easy to use.
  • real-time reporting - the reporting area of social report has you covered. From results of individual tweets, through to engagement trends and on to scheduled monthly reports, you have total control and ability to look at any metric you choose.
  • media library - Social Report maintains a media library of images you have used. You can also upload others. This is incredibly useful if you want to change the images on any posts you are recycling or want to change because of the season. It is a little thing but very powerful.
Jonnie Jensen profile photo

Cons

  • We would really like Sprout to add Sentiment to the listening portion.
  • It would also be nice if Sprout had labels so we could further categorize the social comments and posts.
  • Due to the Facebook API we don't believe that the Engagement score shown by our Care Team is always accurate.
Jencey Keeton profile photo
  • The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
  • I dont believe it has a mobile app.
Jonnie Jensen profile photo

Likelihood to Renew

Sprout Social6.2
Based on 61 answers
We are happy with Sprout and have no desire to change products. We do hope that Sprout is able to provide some of the more advanced features like labeling and sentiment. There are some solutions that are specifically geared for Social Care and are tied into the CRM system.
Jencey Keeton profile photo
No score
No answers yet
No answers on this topic

Usability

Sprout Social8.0
Based on 16 answers
There is no flaw in usability.
Valentin Vesa profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Sprout Social7.7
Based on 8 answers
I have never seen it in maintenance or downtime mode — I am always able to access this product.
Lizzie Maldonado profile photo
No score
No answers yet
No answers on this topic

Performance

Sprout Social8.0
Based on 7 answers
It is quick to post, however you have to refresh the page every time you add a new scheduled item.
Sarah Zibanejadrad profile photo
No score
No answers yet
No answers on this topic

Support

Sprout Social9.2
Based on 12 answers
The support is always there, almost instant. Whenever I start my live chat support session the answer is there.
Valentin Vesa profile photo
Social Report9.0
Based on 1 answer
Very supportive, personal and informed. They really want to understand the problem and often solutions become features. Great support
Jonnie Jensen profile photo

Online Training

Sprout Social7.3
Based on 3 answers
The trainers are very resourceful and are able to deliver the knowledge to all trainees. The simpleness of using Sprout Social, despite its amazing technical capabilities, is by itself a big encouragement boost
Valentin Vesa profile photo
No score
No answers yet
No answers on this topic

Implementation

Sprout Social8.9
Based on 10 answers
Make sure you do it all the way. Do not break it into phases. Pour yourself a coffee, start it in the morning and you'll be done before you finish that coffee.
Valentin Vesa profile photo
No score
No answers yet
No answers on this topic

Alternatives Considered

It's clean design and user-friendliness.
Michelle Hebert profile photo
I used Hootsuite alongside Social Report for a long time, over the last couple of years though I found myself using Social Report more. Today it is the primary choice for social media management. I value the fact that reporting is not an expensive add-on and that the customer service is so personal. It could be argued that the streams / columns layout of Hootsuite gives a social media manager better view of topics, influencers and channels but in my experience very few companies work at this level of sophistication. They want ease and success. Social Report gives you that.
Jonnie Jensen profile photo

Return on Investment

  • It has been able to provide us quick metrics and takeaways for each of our clients as we compile a monthly report for about 6 of our brands.
  • We have run into issues where the paid and organic data is not separated out so we have reported incorrect data.
  • Its the most comprehensive tool we use where we can see all metrics and a general overview of how our content is doing.
Kelcey Zacarese profile photo
  • Social Report has a feature that allows you to place tracking code on your website. Your social media updates can then be attributed to conversions. This is very useful for monitoring conversions from your activity.
  • The Evergreen and scheduling functions of Social Report allow you to work effectively and efficiently. Taking informed actions based on results, leads to greater success.
  • The reporting tools and features save time right across your organisation, which also contributes to the ROI of your digital marketing activity.
Jonnie Jensen profile photo

Pricing Details

Sprout Social

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Social Report

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details