TechTarget Priority Engine vs ZoomInfo

Likelihood to Recommend

The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.

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davi schmidt

Manager of Demand Generation

SmarshComputer Software, 201-500 employees

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ZoomInfo is second-to-none when it comes to the wide array of tools it provides. Our sales team can see which prospects are searching for key words that are relevant in our market target, we can get email addresses (business AND supplementary), phone numbers (primary AND secondary), and much more. The functionality and capabilities of ZoomInfo have quadrupled our Sales Team's productivity since it's purchase.

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David Rembisz

Business Development Executive

ProvenirComputer Software, 201-500 employees

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Feature Rating Comparison

TechTarget Priority Engine

ZoomInfo

Advanced search

Identification of new leads

List quality

List upload/download

Ideal customer targeting

Load time/data access

TechTarget Priority Engine

ZoomInfo

Contact information

Industry information

TechTarget Priority Engine

ZoomInfo

Lead qualification process

Smart lists and recommendations

Salesforce integration

Company/business profiles

Alerts and reminders

Data hygiene

Automatic data refresh

Filters and segmentation

TechTarget Priority Engine

ZoomInfo

Sales email templates

Append emails to records

Pros

Automated emails to users.
Targeted companies.

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Kyle Scagnelli

Enterprise Sales Development Representative

TalkdeskComputer Software, 501-1000 employees

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Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
Provides information on a network of individuals to target your outreach.

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Amanda Richards

Marketing Development Rep

APS PayrollHuman Resources, 51-200 employees

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Cons

More filters and options for profiles. Also, suggestions based on current profiles.
Integration into Engagio would be nice.

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davi schmidt

Manager of Demand Generation

SmarshComputer Software, 201-500 employees

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Sometimes there is company or contact information that can be inaccurate, but I almost always have enough information to get me to my next step.
I wish there was more insight on smaller companies sometimes, but I understand why this information is more difficult to identify/populate.

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Katie Carlson

Account Executive

MultiViewMarketing & Advertising, 201-500 employees

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Likelihood to Renew

No score

No answers yet

No answers on this topic

ZoomInfo 10.0

Based on 10 answers

With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.

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Isaac Cabrera

Corporate Marketing

HealthCare Recruiters InternationalStaffing and Recruiting, 51-200 employees

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Support Rating

TechTarget Priority Engine 7.5

Based on 2 answers

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

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Kyle Scagnelli

Enterprise Sales Development Representative

TalkdeskComputer Software, 501-1000 employees

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No score

No answers yet

No answers on this topic

Alternatives Considered

No answers on this topic

We evaluated Winmo, they were cheaper and focused solely on the advertising and marketing industry. We selected Zoominfo because of the sheer mass of the data you guys have. I also use sellercrowd for intel, not sure if that's a competitor or not. Sellercrowd is not really used for gathering contact information.

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Lija Deregnaucourt

Sales Development Representative

VizSenseMarketing & Advertising, 11-50 employees

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Return on Investment

Brought us pipelines without much of a lift.

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davi schmidt

Manager of Demand Generation

SmarshComputer Software, 201-500 employees

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Overall ZoomInfo has allowed us to reach contacts at various companies far faster and more feasibly
Has allowed me to optimize my LinkedIn Sales Navigator searches by adding a layer of actually being able to reach contacts directly
By importing to Salesforce, we've been able to improve our Salesforce data and add more relevant contacts to lists when it comes to outbound outreach

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David Schwartz

Sales Development Representative

NewVoiceMediaTelecommunications, 201-500 employees

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Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

No

General

Free Trial

Yes

Free/Freemium Version

Yes

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

No

Rating Summary

TechTarget Priority Engine

ZoomInfo

TechTarget Priority Engine

ZoomInfo

TechTarget Priority Engine

ZoomInfo

TechTarget Priority Engine

ZoomInfo

Likelihood to Recommend