What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
724 Ratings
2 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.5 out of 100

ZoomInfo

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
724 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8.3 out of 100

Likelihood to Recommend

TechTarget Priority Engine

The nurtures have worked really well. It's one upload I do every week that doesn't take a lot of time but brings in a lot of pipelines. Because our Sales Team has so many applications, the emails about specific accounts that are more engaged can get lost in translation.
davi schmidt | TrustRadius Reviewer

ZoomInfo

ZoomInfo is second-to-none when it comes to the wide array of tools it provides. Our sales team can see which prospects are searching for key words that are relevant in our market target, we can get email addresses (business AND supplementary), phone numbers (primary AND secondary), and much more. The functionality and capabilities of ZoomInfo have quadrupled our Sales Team's productivity since it's purchase.
David Rembisz | TrustRadius Reviewer

Feature Rating Comparison

Prospecting

TechTarget Priority Engine
ZoomInfo
7.7
Advanced search
TechTarget Priority Engine
ZoomInfo
7.9
Identification of new leads
TechTarget Priority Engine
ZoomInfo
7.8
List quality
TechTarget Priority Engine
ZoomInfo
7.5
List upload/download
TechTarget Priority Engine
ZoomInfo
7.3
Ideal customer targeting
TechTarget Priority Engine
ZoomInfo
7.7
Load time/data access
TechTarget Priority Engine
ZoomInfo
7.9

Sales Intelligence Data Standards

TechTarget Priority Engine
ZoomInfo
7.9
Contact information
TechTarget Priority Engine
ZoomInfo
7.8
Company information
TechTarget Priority Engine
ZoomInfo
8.1
Industry information
TechTarget Priority Engine
ZoomInfo
7.7

Data Augmentation & Lead Qualification

TechTarget Priority Engine
ZoomInfo
7.6
Lead qualification process
TechTarget Priority Engine
ZoomInfo
8.0
Smart lists and recommendations
TechTarget Priority Engine
ZoomInfo
7.4
Salesforce integration
TechTarget Priority Engine
ZoomInfo
7.9
Company/business profiles
TechTarget Priority Engine
ZoomInfo
8.0
Alerts and reminders
TechTarget Priority Engine
ZoomInfo
7.6
Data hygiene
TechTarget Priority Engine
ZoomInfo
7.2
Automatic data refresh
TechTarget Priority Engine
ZoomInfo
7.4
Tags
TechTarget Priority Engine
ZoomInfo
7.2
Filters and segmentation
TechTarget Priority Engine
ZoomInfo
8.1

Sales Intelligence Email Features

TechTarget Priority Engine
ZoomInfo
6.9
Sales email templates
TechTarget Priority Engine
ZoomInfo
7.8
Append emails to records
TechTarget Priority Engine
ZoomInfo
5.9

Pros

TechTarget Priority Engine

  • Automated emails to users.
  • Targeted companies.
Kyle Scagnelli | TrustRadius Reviewer

ZoomInfo

  • Provides background information on organizations. This helped me to get a quick understanding of potential accounts prior to reaching out.
  • Provides an easy solution for getting information on new leads into Salesforce. This saved me time from creating new leads.
  • Provides information on a network of individuals to target your outreach.
Amanda Richards | TrustRadius Reviewer

Cons

TechTarget Priority Engine

  • More filters and options for profiles. Also, suggestions based on current profiles.
  • Integration into Engagio would be nice.
davi schmidt | TrustRadius Reviewer

ZoomInfo

  • Sometimes there is company or contact information that can be inaccurate, but I almost always have enough information to get me to my next step.
  • I wish there was more insight on smaller companies sometimes, but I understand why this information is more difficult to identify/populate.
Katie Carlson | TrustRadius Reviewer

Likelihood to Renew

TechTarget Priority Engine

No score
No answers yet
No answers on this topic

ZoomInfo

ZoomInfo 10.0
Based on 10 answers
With the combined resources of crowdsorced info on both data.com as well as the immediacy of info on LinkedIn, as well as intel on Hoovers, information provided on ZoomInfo is more readily available if you have the time to invest in looking for it. However, at the pace we do business, having a "one stop shop" for information is very convenient. On efficiency alone, ZoomInfo is worth the price of subscription considering our business model.
Isaac Cabrera | TrustRadius Reviewer

Support Rating

TechTarget Priority Engine

TechTarget Priority Engine 7.5
Based on 2 answers
I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.
Kyle Scagnelli | TrustRadius Reviewer

ZoomInfo

No score
No answers yet
No answers on this topic

Alternatives Considered

TechTarget Priority Engine

No answers on this topic

ZoomInfo

We evaluated Winmo, they were cheaper and focused solely on the advertising and marketing industry. We selected Zoominfo because of the sheer mass of the data you guys have. I also use sellercrowd for intel, not sure if that's a competitor or not. Sellercrowd is not really used for gathering contact information.
Lija Deregnaucourt | TrustRadius Reviewer

Return on Investment

TechTarget Priority Engine

  • Brought us pipelines without much of a lift.
davi schmidt | TrustRadius Reviewer

ZoomInfo

  • Overall ZoomInfo has allowed us to reach contacts at various companies far faster and more feasibly
  • Has allowed me to optimize my LinkedIn Sales Navigator searches by adding a layer of actually being able to reach contacts directly
  • By importing to Salesforce, we've been able to improve our Salesforce data and add more relevant contacts to lists when it comes to outbound outreach
David Schwartz | TrustRadius Reviewer

Pricing Details

TechTarget Priority Engine

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ZoomInfo

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

TechTarget Priority Engine
7.5
ZoomInfo
8.2

Likelihood to Renew

TechTarget Priority Engine
ZoomInfo
10.0

Usability

TechTarget Priority Engine
ZoomInfo
9.0

Support Rating

TechTarget Priority Engine
7.5
ZoomInfo

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