Terminus ABM Platform vs. worxogo Nudge Coach

Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.

Incentivized

The worxogo Nudge Coach (the way we have looked at it) seems suitable for almost all sales and service related scenarios across industries. However we feel there could be integrations or applicability which may need to be tweaked or created to adapt to new / old enterprise software. We believe it may have challenges to monitor and nudge folks in highly mobile situations (delivery folks, drivers, etc.)

• Serving account targeted ads across a wide range of display ad providers
• Matching account based browsing data to target lists
• Identifying need and interest in particular accounts with intent data
• Identifying anonymous web traffic on our site from target accounts
• Reporting on ABM activity and metrics

Incentivized

• Individual personalised KPI report
• Continuously tracks KPI performance, including variance, trends, upward/ downward movements
• Targeted, data driven intervention for team leaders - fact based, transparent, and eliminates biases, perceptions, leading to a healthy work environment

• Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
• Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
• Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
• There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).

Incentivized

• Nudges in different languages will make Worxogo Sales Nudge Coach more versatile
• The UI can still be improved even though it has improved significantly over the last one year
• Offline version where internet connectivity is suspect or poor like in rural India could help

Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate

Incentivized

Positive experience overall with no downside, especially for a larger organization, even a 1% increase is a huge contribution to the bottomline.

There is literally no expertise required to start using and reaping the benefits

Great team of consultants and professionals, especially with presence in US and Canada for seamless support

Smooth integration with no data entry and no major changes to the existing system

Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.

Incentivized

There are task productivity measurement tools available in the market but they don't use behavior modeling to identify areas of improvement.

• Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
• 900% increase in deal size after using chat with our advertising campaigns
• 50% higher attendance for our events when leveraging our intent data for targeting

• Productivity push of 25-30%
• Increase in focus product sales by 20%
• ROI is realized in the 1st year, shorter for a larger organization