Google Data Studio

Google Data Studio

Top Rated
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Score 8.5 out of 100
Top Rated
Google Data Studio

Overview

Recent Reviews

Best Analytical tool

9 out of 10
July 27, 2022
As data analysts, we have to create the report and dashboard in GDS. So, we have integrated some data sources like Google Analytics, …
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Marketing Agency Employee

9 out of 10
November 04, 2021
We are using the Google Data Studio in our marketing department to track analytics for our own digital marketing business and for a dozen …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 15 features
  • Report sharing and collaboration (52)
    8.9
    89%
  • Customizable dashboards (52)
    8.6
    86%
  • Pre-built visualization formats (heatmaps, scatter plots etc.) (51)
    8.3
    83%
  • Report Formatting Templates (51)
    7.9
    79%

Reviewer Pros & Cons

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Pricing

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What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Features Scorecard

BI Standard Reporting

8.2
82%

Ad-hoc Reporting

7.6
76%

Report Output and Scheduling

8.3
83%

Data Discovery and Visualization

7.8
78%

Product Details

What is Google Data Studio?

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Google Data Studio Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Google Data Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

Reviewers rate Report sharing and collaboration and Publish to Web highest, with a score of 8.9.

The most common users of Google Data Studio are from Small Businesses (1-50 employees) and the Marketing & Advertising industry.

Comparisons

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Reviews and Ratings

 (222)

Ratings

Reviews

(1-25 of 49)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio integrates data into visually appealing reports and can constantly update based on the linked data source (i.e., Google Analytics), a feature that neither of the platforms listed can do. However, sometimes Google Data Studio can't generate graphs based on my specific needs (it becomes very complex), so platforms like Excel or Google Sheets work better.
Artyom Ashigov | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We selected Google Data Studio because it is easier to make connections with third-party data sources. Also Google Data Studio can understand connections between different tables and databases better that its competitors such as Power BI. Compared to Power BI you do not need to upload and install an application to use it.
Mukul Saxena | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
In comparison to Kibana , its much easier and being free its worth a lot. Apart from that it has flexibility of connecting to more than 300 connectors, which is not there in Kibana. Apart from that no doubt its much better that in terms of visualization of Data, analytics etc.

And being free software also it's sometime easier for organizations to use free software if they are going to use it for some limited functionality.
German Delgado | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Data Studio is the first step in your data visualization journey, as your data gets bigger and your need for information grows you will have to move to something more powerful, but here you can start all by yourself and the resources that you have at this time, the most important thing to do is take the first step.
Rafael Grandizoli | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is a Google product and many other companies also use Google Suite (as Gmail), so it was easier to share reports to clients using it than Zoho Analytics (which needs a paid account to give access to any other user).
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google holds it's own against these competitors as they each have their own strengths and weaknesses. While Tableau provides user-interactive reporting, its formatting options can be quickly rigid and frustrating.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio provides a great feature set considering its price point, especially when compared to commercial options from Microsoft and Tableau. While it may not be as versatile when it comes to working with and developing complex datasets, there is enough charm in its simple, easy-to-use UI to allow not-so-complex analytics to be conducted without having to hire a data analyst.
Score 10 out of 10
Vetted Review
Verified User
Review Source
-Easy to use
-Self-service
-Point and click
-Easy to share
-Easy to copy/clone
-Easy to build ad hoc reports
-Easy to integrate data sources
-Easy to join data sources
-Easy to customize and configure dashboards
-Easy to change the design / UI and presentation layer of GDS dashboards
-Easy to access anywhere / anytime (web vs. desktop/client).
Gareth Beer | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
GDS was a recommendation from a new colleague who joined the organisation from an agency who used the solution frequently. She has taken the solution and rolled it our across the organisation who are now seeing the benefits of the solution.

To confirm, GDS was used previously by the organisation but to very limited means.
Tegan Jenner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is much more intuitive to pick up and start using immediately. There was very little need for formal training or onboarding to start using the tool quickly. Power BI was much more difficult to start using.

The formatting in GDS is also very customizable, and clients appreciate reports that look like they are created specifically for them.
April 29, 2021

Easy and Free to use

Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Analytics and Google Data studio work well with each other. They don't necessarily stack against each other, Google Data studio just makes interpreting the data more visual and concise. I recommend both and not one over the other. Both are free tools provided by Google, so I highly recommend using and understanding both.
Christopher Penn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is free, easily integrates with the Google Marketing Platform, and is simple to use. It's a better choice for most basic marketing reporting. Tableau is better for more BI and exploratory data analysis.
Scott Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Obviously, Google Data Studio is an improvement over Google Charts, which I believe powers the chart modules used in Data Studio. I think of Data Studio as a convenient way to combine multiple Google Charts in one, easy-to-read report.

In many ways it is similar to SmartDraw's graphing program. It has a better appearance and more utile graph types than native Microsoft programs, and it it easily lives online. But, Data Studio is free and offers a little bit better data porting than SmartDraw and has modules that are more than just graphs and charts.

The best comparison is to Tableau Online. It is essentially the same program. Tableau is more powerful and has data warehousing, tons of dataviz tools, and lots of connections to outside sources. However, Tableau starts around $70 per month per user, which can be very expensive. Data Studio doesn't offer as many tools, connection, or power but starts out as Free with unlimited collaborators. This is a major advantage when budgets are tight. However, as I mentioned, you may have software costs with Data Studio if you need to purchase third-party connectors to import your data directly into Google Data Studio from outside sources like Facebook and CRMs.

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are heavily within the Google ecosystem and therefore didn't really consider alternatives to Google Data Studio since it met our somewhat limited needs at the time of implementation. For outside presentations, we would probably lean towards something that allows us to more easily create more aesthetically pleasing views.
Janaye Steadman | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
At this point I am unable to have Facebook ads data in the Agorapulse reports (although I can customize them now). If at any point I am able to include this data I'm my Agorapulse reports I will switch to that so that I. Not having to use several different software programs.
Omar Gutierrez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Data studio gives a more robust set of metrics that can be added to the reports. Personalization of the information you want to show and analyze is much better with Data Studio. Website and campaign performance reporting all in one place are very useful and practical. Creating a link that can be accessed by my clients to see their report at any time gives added value to our service as an agency
Score 9 out of 10
Vetted Review
Verified User
Review Source
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Rayk Richter | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Google Data Studio is an all in one package, like Adobe and Mapp. It is perfect if companies using Google AdWords and Google Analytics. The integrated dashboard is easy to configure and has a really nice visualization.