A must use tool for every website or App
I use Google Tag Manager daily. I make sure this is installed on every website I work on so I can easily deploy tags and not have to rely …
Overview
What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system…
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Popular Features
- Event tracking (61)9.999%
- Rules-driven tag execution (58)8.383%
- Tag library (59)7.878%
- Ease of writing custom tags (63)7.575%
Pricing
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What is Google Tag Manager?
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access,…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Falcon?
Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…
Product Demos
Aori Tutorial Demo Full Google Ads SKAG Setup
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Server-Side Tagging in Google Tag Manager (First Look & Demo)
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How to Setup Google Tag Manager for Clickfunnels: Step by Step
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Codeless Insight Tags Using Google Tag Manager
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A/B testing with Google Tag Manager - demo of gtmtesting.com
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Track Add to Cart in Google Tag Manager
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Features
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What is Google Tag Manager?
Google Tag Manager Integrations
Google Tag Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
From Google, the Google Tag Manager is a tag management application that facilitates creating, embedding, and updating tags across websites and mobile apps, thus gaining the benefits of data standardization and speed of deployment. Google touts an agency friendly system with multiple user access, and tools to improve tags performance like debugging, and rules, macros or automated tag firing. The Google Tag Manager also integrates with Google product DoubleClick. Moreover, Google Tag Manager is free.
Reviewers rate Event tracking highest, with a score of 9.9.
The most common users of Google Tag Manager are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(231)Attribute Ratings
Reviews
(51-67 of 67)Companies can't remove reviews or game the system. Here's why
November 30, 2017
Best tag management system out there
Our Growth engineers are using Google Tag Manager to implement and manage various marketing, analytics and sales tracking scripts on our clients' websites and landing pages. We are also using it to implement highly customized events for every web property in order to track specific actions that the website's visitors perform on the website, and feed that data to Google Analytics for further analysis and optimization of the website's performance.
October 06, 2017
Currently the best tag manager
[It's] A powerful tool which is very easy to use both for the marketing team, the business analysts, and the developers. This is crucial for digital projects requiring a mix of all these different skills.
September 13, 2017
Google tag manager great for small and medium business
Google Tag Manager is a tool used by my organization to take away the dependencies on the developer to put some pixels originally. Then we [have been able to] make progress on Google Analytics implementation [and] even [on] Adobe Analytics. GTM is a great tool to keep your website clean of codes [such] as Facebook, Sojern, Google Analytics, BlueKai and so many data providers.
September 08, 2017
Google Tag Manager - only way how I manage analytics tracking
Google Tag Manager empowers our marketing and analytics specialists. They are able to do a lot of tracking code customisations without IT involvement (if a good Data Layer is already on the site). We prefer to have all tracking deployed through GTM, because the workflow and versioning system in GTM makes it easier to manage and keep organised.
August 04, 2017
GTM - the King of Tag Management Platforms
Google Tag Manager is used by all clients who have tools outside of the Adobe suite (Adobe has its own TMS which comes free with the Web Analytics platform). GTM is simple, easy to use, has enterprise level features (such as multitasking), has its own debugging panel and the best part is that GTM documentation is public and abundant which is untrue for any other TMS.
April 12, 2017
Solid Tag Management solution
Google Tag Manager is being used by a few departments to deploy marketing, UX, affiliate and other tags. The main business problem it solves is autonomy to deploy tags without requiring a code release by IT.
April 03, 2017
Google Tag Manager - powerful and free
Google Tag Manager is implemented as a container for all third-party scripts that have to run on our website. This includes analytics, UX and advertising tags, making it possible to fire tags only on the pages they're required on without development, and making the overall site more nimble.
March 31, 2017
Tags Managed!
We use Google Tag manager across dedicated iOS and android apps as well as web products to support more information beyond simple analytics
Our organization primarily uses it to fire ad pixel tags. It is much faster to set up these tags in Google Tag Manager (GTM) than it would be to implement them in our website code. This saves our company time and allows the business to operate more efficiently. Since GTM is a pretty technical tool, only our developers and experienced GTM users have access to it.
March 28, 2017
Tag Manager Has Everything You Need
We use Google Tag manager to deploy the various marketing technologies we have invested in to give a more well-rounded view of our consumer. Instead of our IT team needing to add a new tag to the header of each of our pages, slowing them down, all of our tags reside in our Google Tag Manager container. This saves us time and increases our speed to market.
October 09, 2015
Account Manager's perspective
it is being used by our media department. I familiarized myself with Google Tag Manager because I used it in a previous role, and because I wanted to stay up-to-date to be able to provide my client with useful and relevant information.
October 06, 2015
A great, free, low-risk tool to test and deploy tags faster
With more than a dozen third party vendor and analytics tags, and a slow development release cycle, our website needed a way for business/marketing users to more rapidly test and deploy new tags and changes to existing tags. Although setting up a data layer on our current platform proved challenging at times, the benefits to the marketing team were well worth the effort. Google Tag Manager allowed them to get data faster, iterate quickly and ultimately make actionable decisions within days instead of weeks. There are paid services that offer the same, however, this free service allows decision makers a low-risk, easy-in, feature rich solution to tag management.
October 05, 2015
Gives You The Ability to Customize Your Own Google Analytics
If you're using Google Analytics and want more control over your website, Google Tag Manager is a must for all marketers. It's a huge timesaver when it comes to deploying "extra" tracking interactions that are not normally included in Google Analytics, such as: clicks on links (email, PDFs), form submissions, social media interactions, and more. It also integrates with other platforms too, from Crazy Egg to LinkedIn. (Technically it could work wit anything since it allows you to "inject" your own code onto the page.)
With standard Google Analytics, you have to bug a developer to insert extra code into the page. Google Tag Manager eliminates this need.
Once you get the hang of it, you'll love it. It seems so simple - but until then, there's a learning curve. Some events will still require extra help from a developer depending on how the page is coded (and you'll bang your head against your laptop until you realize this ;). You need to be able to problem solve and not be shy about diving into code, even if you're not a "coder". Another pain point is that Google's own documentation seriously needs to be improved, and you'll find yourself doing a lot of extra research in forums.
Google Tag Manager is the preferred method of deployment for Google Analytics/Universal Analytics. It natively supports Google Analytics and a number of 3rd party tags, and for special cases, there's always the custom HTML tag feature. It offers a flexible mechanism to manage triggers to fire tags based on simple or complex rules, as well as a powerful macro/variable approach to offer flexible leveraging of various data attributes.
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
As an agency, we also frequently deploy Google Tag Manager for clients and have conducted several migrations from Google Analytics (classic) to Universal Analytics, as well as handling ad networks, social tags, and others.
Be it a simple deployment or a complex one, the product is quickly evolving and has already undergone several improvements (for example, we successfully manage about 250 tags for a single web property).
February 22, 2014
Google Tag Manager- My 2 Cents
Score 7 out of 10
Vetted Review
Verified User
The product was being used to place and manage tags and tracking pixels on client websites, mainly for behavioral marketing and remarketing purposes. The product was being used by a department, media and analytics. It addressed consumer behavior and response to client sites and strategic mapping for consumer site behavior.
Score 9 out of 10
Vetted Review
Verified User
We decided to utilize Google Tag Manager to assist with the web analytics and tracking pixel management. Being in an agency environment we also use it to manage tags for multiple clients. Google Tag Manager eliminates our web analysts and paid advertising specialists from constantly asking for help from our development team. It also speeds up the time it takes to deploy a tag across a website.
February 12, 2014
Google Tag Manager - You Can't Beat Free (well, sometimes you can)
Score 9 out of 10
Vetted Review
Verified User
We use Google Tag Manager to minimize the time it takes to implement third party javascript on our sites without IT intervention. It is used primarily by the Marketing department relative to digital marketing for new prospects.