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Coremetrics / IBM Digital Analytics (discontinued)

Coremetrics / IBM Digital Analytics (discontinued)

Overview

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is…

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Recent Reviews

Good Product

9 out of 10
February 20, 2019
Incentivized
We are currently testing a couple projects using ML Algorithms in Watson to improve the customer experience. Watson Customer Experience …
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IBM is dead

2 out of 10
March 07, 2018
Incentivized
We use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the …
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Disappointed

1 out of 10
March 06, 2018
Incentivized
It is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive …
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DA review

8 out of 10
May 23, 2014
IBM Digital Analytics has played a huge part in our organization each and every day. We are a re-seller of IBM Digital Analytics. Our …
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IBM Digital Analytics Review

8 out of 10
May 22, 2014
We are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many …
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Pricing

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What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

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Product Details

What is Coremetrics / IBM Digital Analytics (discontinued)?

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product.

IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution included IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, and Multisite.

IBM integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, and IBM Tealeaf (acquired in 2012) for customer experience management.

Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Coremetrics / IBM Digital Analytics (discontinued) Video

IBM Digital Analytics March 2018 Release

Coremetrics / IBM Digital Analytics (discontinued) Integrations

Coremetrics / IBM Digital Analytics (discontinued) Competitors

Coremetrics / IBM Digital Analytics (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Based on the former Coremetrics, IBM Digital Analytics is a discontinued analytics product. IBM acquired Coremetrics in 2010, and re-branded the platform to the IBM Digital Marketing Optimization Solution. Product support was ultimately provided by Acoustic, but the product is not a part of the company's plans going forward.

Piano Analytics, Google Analytics, and Adobe Analytics are common alternatives for Coremetrics / IBM Digital Analytics (discontinued).

Reviewers rate Support Rating highest, with a score of 2.3.

The most common users of Coremetrics / IBM Digital Analytics (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(86)

Attribute Ratings

Reviews

(1-24 of 24)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Recently, we introduced IBM Digital Analytics for our company's B2B operations. It is largely used by our marketing department to analyse incoming traffic, evaluate the ROI of conversion rates, and set engagement objectives. In order to get a larger budget, it is essential to demonstrate a better return on our SEM investment, which IBM Digital Analytics helped us do.
February 20, 2019

Good Product

Score 9 out of 10
Vetted Review
Verified User
Incentivized
It's well suited in building chatbots. We have tried and tested building a chatbot using Watson and it was easy to build and deploy. Watson accepts questions posed by the user in natural language and provides the user with a response (or a set of responses) by generating and evaluating various hypotheses around different interpretations of the question and possible answers to it. Unlike keyword-based search engines, which simply retrieve relevant documents, Watson gleans context from the question to provide the user with precise and relevant answers, along with confidence ratings and supporting evidence.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
March 07, 2018

IBM is dead

Score 2 out of 10
Vetted Review
Verified User
Incentivized
I'd rather use Google Analytics. If my team had the choice, we would use Google Analytics instead. Can't think of anything beneficial to keep us on IBM. The legacy UI is old and no longer supported by the support team, and the new UI is too buggy to depend on.
October 17, 2017

Practical CXA

Chris Hall | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
ResellerIncentivized
  • As mentioned earlier, transactional heavy web assets such as eStores are particularly strong candidates.
  • IBM CXA along with other, similar tools, is not set-and-forget. The solution must be well managed in order to deliver value. Purchase of the solution is one thing; driving analytic results is another. If a company's staff are not strong analytical thinkers, CXA will not help. IBM CXA is not just a technology platform - it is a basis to design strong customer touchpoints and interactions. You need to be customer journey design literate to get the best from this.
Score 2 out of 10
Vetted Review
Verified User
It's better suited for sites where retail is the core of the site, but with that said, don't expect the tool to provide a holistic view on your multi-channel attribution pathways --- for this time of purview of your digital marketing blend we chose to develop our own, off-UI solution rather than paying IBM for additional modules to answer our mutli-channel questions.
Stewart Pratt | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
It is best suited for clients/companies which are in 1) highly regulated industries, 2) industries with a high user base of IBM Digital Analytics allowing for opt-in to benchmarks, or 3) where other IBM products have been selected which can be used to secure pricing advantages for selecting IBM Digital Analytics.
J. G. Emile Daigle | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
What's your budget? Will you have someone on staff to monitor the dashboard to make use of the business intelligence this product will give you? Will you have someone on staff that can update your metrics implementation and reporting as your site evolves? This is an excellent product for a company ready to nurture their online key performance indicators as they evolve.
Score 8 out of 10
Vetted Review
Reseller
It is more suited for the enterprise than start ups or medium level companies. If you are going to invest in an analytics solution (rather than use free GA), make sure you and your organization are willing to take action off of the data.
May 23, 2014

DA review

Korey Hart | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
One great thing to ask when wondering if you need IBM Digital Analytics or not, is to ask what stage in the business life cycle is your company. If you are medium/big company I definitely recommend IBM Digital Analytics.
John Runyon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
IBM Digital Analytics is very strong from a retail eCommerce standpoint. It is an enterprise level tool, so I would not recommend this for smaller business' with smaller budgets. In the selection process, I would recommend reviewing what business questions your company really wants to answer from an analytics offering, and ensure the investment is worthwhile. IBM Digital Analytics data is leveraged by other tools in the product suite (like LiveMail and Digital Recommendations (formerly Intelligent Offer)), to get more personalized messages and product recommendations to the consumer, if you have a contract with IBM for those services. I would also highly recommend that any end users receive in-depth training on how to use the tool and set up reports, as the interface can take some getting used to.
Seth Poplaski | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Reseller
IBM Digital Analytics is well suited to large retail clients but there may be other more cost effective options for analyzing smaller content driven sites. Ask about the data retention policy and also about the Digital Data feeds if you will be interested in storing IBM data in your own data warehouse.
Score 7 out of 10
Vetted Review
Reseller
IBM Digital Analytics is very suited for large companies that need a lot of detailed information about the visitor journey and that need support. The price of the solution usually makes the difference compared to other solutions like Google Analytics. The fact that IBM offers support is one of the main strengths. Thus if the analytics solution is a key for the organization, I recommend IBM Digital Analytics as it is supported and if there is a problem, IBM has a SLA and a complete team to take over if there is a problem.
Jim Moult | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The implementation and support are substantially superior and cheaper than Adobe. Free Google has no support, of course, apart from blogs. There are some things that can be done easily in Adobe (if implemented well) that are hard or effectively impossible to do in the IBM UI -- such as page- or visitor- as opposed to visit-oriented metrics. The decision then is either to rely on a data warehouse and BI tools, or to decide that the value of such capabilities does not justify the added cost.
Nathaniel Guralski | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
I tend to stand neutral when discussing IBM with other employees or professionals. It can be a great tool to utilize, but it can be very difficult to navigate and sometimes feels a bit overloaded with bells and whistles. I feel it could be more beneficial to highlight the most used buttons, instead of having to dig and dig for what you really want.
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