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IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more. IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.https://dudodiprj2sv7.cloudfront.net/product-logos/NA/03/U1KIM97ZN1EV.pngFrom Coremetrics to IBM Digital AnalyticsWe've recently implemented IBM analytics for the B2B portion of our business. Our marketing dept primarily uses it to track incoming traffic and measure ROI of conversion rates and engagement goals. IBM analytics allowed us to build our marketing strategy to get a better return on our SEM budget which is crucial in order to get an increased budget.,Simplified exporting of reports and specific ranges of data Automated reports are easy enough to set up UI is simple and easy to use,The speed of the UIX can be improved upon greatly, at times it is laggy. The more tabs that are open, the slower the tool becomes. Hard tagging is not full of features when compared to other solutions.,6,Heavy amount of time for training and setting up Increased optimizations of the conversion funnel Costlier than other similar web analytical solutions,Kissmetrics and Google Analytics,Kissmetrics, Google Analytics, MetricStreamIBM is deadWe use IBM Digital Analytics to track website activity through element tags, conversion events, marketing programs, etc. We analyze the metrics and provide strategy accordingly such as areas for improvement for the site and opportunities for increased engagement. It is used by our strategy and development departments and finding are presented internally to the rest of the company and to the client.,Ability to nicely organize and determine the hierarchy of data Ability to hardcode tags throughout your site for specific tracking Dashboard provides opportunity to display metrics in various types of charts and graphs,The new UI is slow, buggy, incomplete, is not intuitive, and has limited support or explanation. The demo videos for the new UI showcase features that are not even available in the new UI and support said those features may never be available so they are not sure either why they are shown in the demo videos. Tag management is extremely manual leaving a lot of room for human error. Support across the board for the legacy UI and new UI are not very helpful. They typically do not take the time to understand the root of your problem and commonly default to the response "that feature is not available". For example, you cannot currently delete reports in the new UI even though there is a delete button available. Support says the feature is not available, so if you want anything deleted you have to submit a list to support and they will delete it for you. This is extremely frustrating when you are creating "test" reports in the new UI and then you have no option to delete them when done.,2,We spend too much time trying to work around bugs on the new UI. We spend too much time trying to figure out how to make certain segments work because support and the knowledge center are lackluster. Our sales rep is very unresponsive and leaves us searching for a lot of answers on our own, including what other products we may benefit from that IBM offers.,Google Analytics Premium, Google Analytics and Google Tag Manager,Tableau Desktop, Google Analytics, Adobe Illustrator CC, Slack, Evernote, SEO PowerSuiteDisappointedIt is currently used by the marketing strategy department. We have been using Digital Analytics along with other reporting tools to drive business decisions.,It's relatively easy to export and schedule reports. The new UI has a simple and clean design.,Currently, the new UI is extremely buggy for a beta release with simple features like deleting reports or renaming workspaces being absent. The transition from old to new has been rough especially with an absence of support at times. Date sorting is also frustrating when creating custom reports.,1,It's been our main analytics tool so it has a positive impact by default.,IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choiceOur clients have traditionally selected IBM Digital Analytics over competitive platforms when they need a robust, enterprise system which can be 1) readily integrated with and provide cost benefits due to chosen CMS (typically IBM WebShere), 2) require reliable, robust data security and data ownership due to heavy regulatory concerns or 3) provide a uniform deployment allowing for the ability to opt into industry/vertical benchmarks.,Uniform deployments provide for the ability to opt-in to relatively robust benchmarks. Technical support teams allow both clients and agencies access to technical subject matter experts to ensure best-in-class implementations. Cost structure is often quite favorable, if a company has chosen other products within the IBM family. Current and long term integrations with IBM products (including Unica, Tealeaf, etc.) show promise and will continually increase the value of IBM Digital Analytics,Uniformity of deployment comes at a price, namely flexibility. IBM Digital Analytics is a better choice who are focused exclusively on e-commerce, heavily regulated industries, or simply interested in precision marketing and CRM. For those companies which prioritize style, form, and flexibility over precision (aka Art over Science), other solutions may be more effective. Competitors are integrating their systems more rapidly than IBM, which is still very siloed. It can be difficult to find professionals with technical expertise to implement and support IBM Digital Analytics. The user base from which to draw is significantly smaller. IBM technical training can be quite elusive to secure, unless you are already committed to the product and have a service contract in place, unlike competitors where technical training is readily available with registration open to all.,6,Overall, the positive impact has typically been on improving the reliability of data driven decisions to improve path to conversion.,Webtrends Analytics,Adobe Analytics,Google Analytics,3,5IBM Digital Analytics ReviewWe are a reseller of IBM DA where we have many clients engaged with several levels of the IBM product suite. The data is used across many departments for gauging marketing and site design performance. Many of our clients use this data to forecast visitors to their site and their potential actions. We use the Explore tool frequently to setup more in depth reports using custom variables passed in the tags, to build out and answer many of the tougher questions. We also have several clients that take advantage of the LiveMail tool to target and remarket to consumers based on interests or actions (abandoned cart campaigns for example).,IBM Digital Analytics is a strong offering for retail eCommerce clients, based on the out-of-the-box metrics available around product views, items added and abandoned, as well as the ability to remarke to the individual user based on that information. Fairly straight forward implementation compared to the other major tools Visitor stitching - I feel the IBM Live Profile is very accurate at creating a full picture of an individual user and provides opportunities to create better messages to them. Having IBM Support as a an immediate resource to clarify or troubleshoot any of the system features has been very beneficial as well,The user interface is in Flash, which can be very frustrating and slow at times. Apparently, this is to be transitioned in a future release. Can only segment the last 93 days of data. Any historical segmentation beyond the 93 days must be run in Explore (which is credit based, and has its own limitations with the number of credits per month, based on the initial contract with IBM). Reports can only display 93 days of data at a given time for custom date ranges. There are pre-programmed date ranges setup with IBM during implementation (last week, last month, last quarter etc.), but are not flexible enough to answer more specific questions. Certain reports cannot have segments applied, making answering some simple questions a bit more tricky. For example, I can create a segment around mobile devices and apply it to the marketing channels report, but I can't create a marketing channel segment and apply it to the mobile reports. Built in API calls allows for nice report design and automation.,8,Increased employee efficiency by utilizing API calls for reporting Lifetime value metrics have helped identify a client's strongest customers and the ability to market to those individuals more likely to convert, for a stronger ROI Identify geographic and technological (mobile etc.) opportunities to expand the client's business,,7
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IBM Digital Analytics
48 Ratings
Score 5.6 out of 101
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IBM Digital Analytics Reviews

IBM Digital Analytics
48 Ratings
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Score 5.6 out of 101
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May 22, 2018

Review: "From Coremetrics to IBM Digital Analytics"

Score 6 out of 10
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Likelihood to Recommend

IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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March 07, 2018

IBM Digital Analytics Review: "IBM is dead"

Score 2 out of 10
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Likelihood to Recommend

I'd rather use Google Analytics. If my team had the choice, we would use Google Analytics instead. Can't think of anything beneficial to keep us on IBM. The legacy UI is old and no longer supported by the support team, and the new UI is too buggy to depend on.
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March 06, 2018

IBM Digital Analytics Review: "Disappointed"

Score 1 out of 10
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Likelihood to Recommend

It's tough to recommend IBM Digital Analytics in its current state over another tool like Google Analytics due to its incomplete and buggy nature.
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Stewart Pratt profile photo
February 04, 2015

Review: "IBM Digital Analytics: Overall product suite, digital ecosystem and marketing priorities should guide your choice"

Score 6 out of 10
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Likelihood to Recommend

It is best suited for clients/companies which are in 1) highly regulated industries, 2) industries with a high user base of IBM Digital Analytics allowing for opt-in to benchmarks, or 3) where other IBM products have been selected which can be used to secure pricing advantages for selecting IBM Digital Analytics.
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May 22, 2014

"IBM Digital Analytics Review"

Score 8 out of 10
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Likelihood to Recommend

IBM Digital Analytics is very strong from a retail eCommerce standpoint. It is an enterprise level tool, so I would not recommend this for smaller business' with smaller budgets. In the selection process, I would recommend reviewing what business questions your company really wants to answer from an analytics offering, and ensure the investment is worthwhile. IBM Digital Analytics data is leveraged by other tools in the product suite (like LiveMail and Digital Recommendations (formerly Intelligent Offer)), to get more personalized messages and product recommendations to the consumer, if you have a contract with IBM for those services. I would also highly recommend that any end users receive in-depth training on how to use the tool and set up reports, as the interface can take some getting used to.
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Seth Poplaski profile photo
May 21, 2014

"A Review of IBM Digital Analytics"

Score 7 out of 10
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Likelihood to Recommend

IBM Digital Analytics is well suited to large retail clients but there may be other more cost effective options for analyzing smaller content driven sites. Ask about the data retention policy and also about the Digital Data feeds if you will be interested in storing IBM data in your own data warehouse.
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Gareth Beer profile photo
May 15, 2014

IBM Digital Analytics Review: "Digital Analytics at the heart of your business"

Score 7 out of 10
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Likelihood to Recommend

If the organization is looking for a basic analytics tool, then I would recommend GA. If the organization is considering making data the heart of their business then I would recommend DA because it can be that tool which helps drive important decisions through the power of the outputs it can provide. As DA is part of the EMM suite the options of enriching analytical data alongside product recommendations and onsite personalization is a very powerful tool which should also be considered.
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J. G. Emile Daigle profile photo
June 30, 2014

Review: "IBM Digital Analytics, harness the Core of your Metrics"

Score 9 out of 10
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Likelihood to Recommend

What's your budget? Will you have someone on staff to monitor the dashboard to make use of the business intelligence this product will give you? Will you have someone on staff that can update your metrics implementation and reporting as your site evolves? This is an excellent product for a company ready to nurture their online key performance indicators as they evolve.
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May 23, 2014

IBM Digital Analytics: "DA review"

Score 8 out of 10
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Likelihood to Recommend

One great thing to ask when wondering if you need IBM Digital Analytics or not, is to ask what stage in the business life cycle is your company. If you are medium/big company I definitely recommend IBM Digital Analytics.
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May 16, 2014

Review: "IBM Digital Analytics, an easy win for online retailers."

Score 9 out of 10
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Likelihood to Recommend

If you are a retail client, you can't beat IBM Digital Analytics.
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May 15, 2014

IBM Digital Analytics Review: "Think analysts, not their tools."

Score 9 out of 10
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Likelihood to Recommend

The implementation and support are substantially superior and cheaper than Adobe. Free Google has no support, of course, apart from blogs. There are some things that can be done easily in Adobe (if implemented well) that are hard or effectively impossible to do in the IBM UI -- such as page- or visitor- as opposed to visit-oriented metrics. The decision then is either to rely on a data warehouse and BI tools, or to decide that the value of such capabilities does not justify the added cost.
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Nathaniel Guralski profile photo
May 13, 2014

IBM Digital Analytics Review: "A Whole Lot of Brain, But Not Much Beauty"

Score 5 out of 10
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Likelihood to Recommend

I tend to stand neutral when discussing IBM with other employees or professionals. It can be a great tool to utilize, but it can be very difficult to navigate and sometimes feels a bit overloaded with bells and whistles. I feel it could be more beneficial to highlight the most used buttons, instead of having to dig and dig for what you really want.
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Gina Perez profile photo
May 09, 2014

IBM Digital Analytics Review: "Very powerful, pricey, be prepared to add staff to take full advantage"

Score 7 out of 10
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Likelihood to Recommend

I don't think product is affordable to small businesses. Large corporations do better with large corporations. Speed and being nimble are not apparent in their company processes.
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June 17, 2014

"In my opinion: IBM Digital Analytics, aka Coremetrics review."

Score 7 out of 10
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Likelihood to Recommend

It is well suited for all web traffic, except for affiliate traffic and/or traffic coming from server redirects.
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August 27, 2013

IBM Digital Analytics Review: "Solid web analysis product"

Score 8 out of 10
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February 25, 2015

IBM Digital Analytics Review: "Unless you're looking for a complex site 'cash register,' don't waste your time"

Score 2 out of 10
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Likelihood to Recommend

It's better suited for sites where retail is the core of the site, but with that said, don't expect the tool to provide a holistic view on your multi-channel attribution pathways --- for this time of purview of your digital marketing blend we chose to develop our own, off-UI solution rather than paying IBM for additional modules to answer our mutli-channel questions.
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February 04, 2015

IBM Digital Analytics Review: "Reliable, Marketing oriented & efficient Digital Analytics Solution"

Score 8 out of 10
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Likelihood to Recommend

I think the solution is appropriate for all types of businesses, even though it is better suited for Retail.
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April 09, 2014

IBM Digital Analytics Review: "E-commerce is real strong point."

Score 8 out of 10
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Likelihood to Recommend

As mentioned previously, I believe Explore should be bundled with the basic Coremetrics package. So, please negotiate this module as part of your global contract.
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June 27, 2014

"Honest Review of IBM Digital Analytics"

Score 5 out of 10
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Likelihood to Recommend

What is the planned use for the tool - high level information and direction or granular reporting to C-level? The tool struggles at times to provide granular reporting to meet the needs of C-level executives.
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May 28, 2014

IBM Digital Analytics Review: "DA vs GA - Which Tech Giant has the edge on Analytics?"

Score 8 out of 10
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Likelihood to Recommend

It is more suited for the enterprise than start ups or medium level companies. If you are going to invest in an analytics solution (rather than use free GA), make sure you and your organization are willing to take action off of the data.
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May 19, 2014

Review: "IBM Digital Analytics - it costs, but it is worth the investment."

Score 7 out of 10
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Likelihood to Recommend

IBM Digital Analytics is very suited for large companies that need a lot of detailed information about the visitor journey and that need support. The price of the solution usually makes the difference compared to other solutions like Google Analytics. The fact that IBM offers support is one of the main strengths. Thus if the analytics solution is a key for the organization, I recommend IBM Digital Analytics as it is supported and if there is a problem, IBM has a SLA and a complete team to take over if there is a problem.
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May 01, 2014

IBM Digital Analytics Review: "Pricy Analytics tool but..."

Score 6 out of 10
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Likelihood to Recommend

Support, Implementation, How does this tool compare to other Web analytics tools ( what does this tool offers that other like GA (free) doesn't.
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About IBM Digital Analytics

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No