IBM Digital Analytics Reviews

50 Ratings
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Score 7.2 out of 101

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Reviews (1-22 of 22)

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Score 6 out of 10
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IBM analytics has continued to improve upon the days of being the original core metrics. After using the updated version for quite some time, it has been great at providing the needed analytics to measure ROI and goal performance for our quarterly KPI's. It has resulted in a great increase in web engagements although we are a midsize company, smaller outfits may not need such an expensive option.
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March 07, 2018

IBM is dead

Score 2 out of 10
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I'd rather use Google Analytics. If my team had the choice, we would use Google Analytics instead. Can't think of anything beneficial to keep us on IBM. The legacy UI is old and no longer supported by the support team, and the new UI is too buggy to depend on.
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March 06, 2018

Disappointed

Score 1 out of 10
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It's tough to recommend IBM Digital Analytics in its current state over another tool like Google Analytics due to its incomplete and buggy nature.
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Stewart Pratt profile photo
Score 6 out of 10
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It is best suited for clients/companies which are in 1) highly regulated industries, 2) industries with a high user base of IBM Digital Analytics allowing for opt-in to benchmarks, or 3) where other IBM products have been selected which can be used to secure pricing advantages for selecting IBM Digital Analytics.
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John Runyon profile photo
Score 8 out of 10
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IBM Digital Analytics is very strong from a retail eCommerce standpoint. It is an enterprise level tool, so I would not recommend this for smaller business' with smaller budgets. In the selection process, I would recommend reviewing what business questions your company really wants to answer from an analytics offering, and ensure the investment is worthwhile. IBM Digital Analytics data is leveraged by other tools in the product suite (like LiveMail and Digital Recommendations (formerly Intelligent Offer)), to get more personalized messages and product recommendations to the consumer, if you have a contract with IBM for those services. I would also highly recommend that any end users receive in-depth training on how to use the tool and set up reports, as the interface can take some getting used to.
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Seth Poplaski profile photo
Score 7 out of 10
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Likelihood to Recommend

IBM Digital Analytics is well suited to large retail clients but there may be other more cost effective options for analyzing smaller content driven sites. Ask about the data retention policy and also about the Digital Data feeds if you will be interested in storing IBM data in your own data warehouse.
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Gareth Beer profile photo
Score 7 out of 10
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If the organization is looking for a basic analytics tool, then I would recommend GA. If the organization is considering making data the heart of their business then I would recommend DA because it can be that tool which helps drive important decisions through the power of the outputs it can provide. As DA is part of the EMM suite the options of enriching analytical data alongside product recommendations and onsite personalization is a very powerful tool which should also be considered.
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J. G. Emile Daigle profile photo
Score 9 out of 10
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What's your budget? Will you have someone on staff to monitor the dashboard to make use of the business intelligence this product will give you? Will you have someone on staff that can update your metrics implementation and reporting as your site evolves? This is an excellent product for a company ready to nurture their online key performance indicators as they evolve.
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Korey Hart profile photo
May 23, 2014

DA review

Score 8 out of 10
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Likelihood to Recommend

One great thing to ask when wondering if you need IBM Digital Analytics or not, is to ask what stage in the business life cycle is your company. If you are medium/big company I definitely recommend IBM Digital Analytics.
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Jim Moult profile photo
Score 9 out of 10
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The implementation and support are substantially superior and cheaper than Adobe. Free Google has no support, of course, apart from blogs. There are some things that can be done easily in Adobe (if implemented well) that are hard or effectively impossible to do in the IBM UI -- such as page- or visitor- as opposed to visit-oriented metrics. The decision then is either to rely on a data warehouse and BI tools, or to decide that the value of such capabilities does not justify the added cost.
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Nathaniel Guralski profile photo
Score 5 out of 10
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I tend to stand neutral when discussing IBM with other employees or professionals. It can be a great tool to utilize, but it can be very difficult to navigate and sometimes feels a bit overloaded with bells and whistles. I feel it could be more beneficial to highlight the most used buttons, instead of having to dig and dig for what you really want.
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Score 2 out of 10
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It's better suited for sites where retail is the core of the site, but with that said, don't expect the tool to provide a holistic view on your multi-channel attribution pathways --- for this time of purview of your digital marketing blend we chose to develop our own, off-UI solution rather than paying IBM for additional modules to answer our mutli-channel questions.
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Score 8 out of 10
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As mentioned previously, I believe Explore should be bundled with the basic Coremetrics package. So, please negotiate this module as part of your global contract.
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Score 5 out of 10
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Likelihood to Recommend

What is the planned use for the tool - high level information and direction or granular reporting to C-level? The tool struggles at times to provide granular reporting to meet the needs of C-level executives.
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Score 8 out of 10
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Likelihood to Recommend

It is more suited for the enterprise than start ups or medium level companies. If you are going to invest in an analytics solution (rather than use free GA), make sure you and your organization are willing to take action off of the data.
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Score 7 out of 10
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Likelihood to Recommend

IBM Digital Analytics is very suited for large companies that need a lot of detailed information about the visitor journey and that need support. The price of the solution usually makes the difference compared to other solutions like Google Analytics. The fact that IBM offers support is one of the main strengths. Thus if the analytics solution is a key for the organization, I recommend IBM Digital Analytics as it is supported and if there is a problem, IBM has a SLA and a complete team to take over if there is a problem.
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Score 6 out of 10
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Support, Implementation, How does this tool compare to other Web analytics tools ( what does this tool offers that other like GA (free) doesn't.
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About IBM Digital Analytics

IBM acquired Coremetrics in 2010, and has since re-branded the platform to the IBM Digital Marketing Optimization Solution. This cloud-based solution includes IBM Digital Analytics, the core analytical product, as well as several add-on modules, including Benchmark, Product Recommendations, Lifecycle, Multisite, and more. IBM has integrated the Digital Marketing Optimization platform with other solutions, like WebSphere Commerce and Portal for ecommerce, IBM Campaign and Interact (acquired from Unica in 2010) for cross-channel campaign management, IBM Tealeaf (acquired in 2012) for customer experience management, and much more. IBM continues to integrate the Digital Marketing Optimization platform into many other solutions as well, from business intelligence tools, to social media analytics, and more.

IBM Digital Marketing Optimization primarily competes with other enterprise-level digital analytics solutions like Adobe Omniture, Google Analytics, WebTrends, and more.

IBM Digital Analytics Integrations

IBM Digital Analytics Competitors

IBM Digital Analytics Technical Details

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Mobile Application:No