Overview
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can…
TrustRadius Insights
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
Meta for Business, a necessary pain
Facebook for Business is awesome!
Very Good Platform to Manage Your Facebook Accounts
FB Business easy ROI
An advertising platform that can be challenging for B2B.
Efficient, but not user friendly
Facebook ads are best for ROAS/Scale.
Great Tool if it Fits Your Use Case
If your business is not on Facebook, you're not doing it right!
A super effective tool to reach new customers giving a positive ROI
Facebook for Business is the future of marketing
Facebook for Business is a must
Facebook for Business is great for avid Facebook users
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Pricing
What is Meta Business Suite?
Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Tech Details
- FAQs
What is Meta Business Suite?
It can be used to publish feed posts and stories for both Facebook and Instagram without switching accounts. To post for a later time when customers are most engaged, the user can schedule posts and stories, save them as drafts or upload creative assets to the media library. Users can also read and reply to messages and comments across Facebook, Messenger and Instagram in a single place, and create Automated Responses for faster replies.
Meta Business Suite Integrations
Meta Business Suite Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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(746)Community Insights
- Business Problems Solved
- Pros
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Users rely on Facebook for Business/Business Manager to easily manage multiple locations and advertising campaigns. With a user-friendly interface, digital marketing companies use it to market their own business and their clients' local businesses. It provides a central admin tool that makes it simple to add and maintain accurate data for each location. Organizations in the insurance industry utilize Facebook for Business to increase brand awareness through paid traffic and hyper-granular targeting settings, offering lead generation services in both B2C and B2B contexts. The platform also serves as a key asset for agencies, providing the largest reach and cost-effective placement pricing on the largest social media platform. Small businesses and nonprofits find it overwhelming to have an online presence and pay for advertising, but Facebook for Business simplifies this process by automatically creating a business page and providing advertising capabilities. These are just a few examples of how users leverage Facebook for Business to manage their pages, analyze analytics, and reach their target audience efficiently.
In addition to managing ads, Facebook for Business is used by marketing teams to advertise products on social media, driving ecommerce revenue and brand awareness. It helps businesses attract customers, increase sales, track customer interactions, and offers valuable data representation and reporting features. The platform also plays a role in internal communications by helping organizations communicate internally and improve efficiency in messaging. Entrepreneurs use Facebook for Business to position their brand, attract clients, and increase sales through interaction with the virtual community. It has been praised by users for its ease of use, powerful tools like Business Manager that allow them to manage multiple accounts, track metrics, navigate between different settings, and conduct effective marketing campaigns. Overall, Facebook for Business is commonly used across various industries including digital marketing agencies, non-profit organizations, sales teams, entrepreneurs, and social media teams who seek to maximize their reach and engagement with target audiences through efficient ad management and content distribution strategies.
Valuable Tool for Managing Facebook Pages and Ads: Users have consistently found that Facebook for Business is a valuable tool for managing their Facebook pages and ads. Many users have mentioned that it has helped them easily give admin rights and assign roles to employees, making it convenient to manage multiple accounts efficiently.
Effective Audience Targeting: Users appreciate the effectiveness of Facebook for Business in reaching their desired audience. They find it easy to target specific demographics and areas, which sets Facebook for Business apart from other platforms. The ability to track results in real-time has also been praised by many users as a valuable feature.
Intuitive User Interface with Additional Features: The intuitive user interface of Facebook for Business has received positive feedback from users. It is described as user-friendly, even on mobile devices. Additionally, users have highlighted the additional features provided by Facebook for Business such as pixel swapping and catalog uploads, which enhance their advertising capabilities.
Difficult Navigation: Many users have expressed difficulty in navigating the confusing and complex user interface of Facebook for Business. Novice users, in particular, have struggled to find instructions or tutorials and were not familiar with the various features. They often find it challenging to locate specific pages or information within the platform.
Inconsistent Documentation: Users have found the documentation provided by Facebook for Business to be inconsistent, making it challenging to find answers to specific questions. The lack of clear and comprehensive resources can lead to frustration and wasted time for users who are seeking guidance on how to effectively use the platform.
Lack of Customer Support: The lack of customer support from Facebook for Business has been a major frustration for users. They have found support to be unhelpful and struggled to communicate with a human being as they could only talk to a chatbot. This impersonal approach leaves users feeling unheard and unsupported when they encounter issues or need assistance with their account.
Attribute Ratings
Reviews
(1-25 of 93)- Reaches a greater audience
- In my opinion, account setup is disastrously difficult
- I find the interface is buggy, clunky, unintuitive, and nearly impossible to use
- I feel like support is non-existent
- It feels like half of the features are broken
- I believe the mobile version is so poorly designed, that it is completely unusable
- In my experience, account recovery is half broken with instantly expired text codes, 90% of which never arrive
- I feel like many features missing or inaccessible
Facebook for Business: They know what you need, you don't
- Gives you a lot of information
- Advertising Tips
- Shares best practices
- Terrible customer support. You can never talk to a human being. You can only talk to a chatbot.
- Inaccurate reporting, numbers are inflated
- Difficult to understand dashboards
- Demographic based targeting
- Reaching people in their leisure time
- Brand recognizability
- Not great for b2b
- I question how many clicks are accidental or bot
- Cost
Facebook for Business - Worth The Switch?
- Facebook for Business makes administrating pages a bit more effective. You can see who created a post or responded to a message and also manage your pages and advertising accounts easily. As a super admin, having an overview of day to day use is helpful to track employee activities.
- The ability to login separately from your personal Facebook account and do work-related tasks on Facebook is one of the main reasons why we switched all our page accounts to Facebook for Business. It is also easy to remove a person from a page or account from within the dashboard of Facebook for Business.
- We run multiple advertising accounts for different reasons and Facebook for Business allows us to centralize all campaigns and planning, as well as limit access to specific members of a team, which is helpful. For advertising purposes, this is a valuable way to manage.
- When you are setting up a page, you need to do it to near-perfection. It is rather challenging to edit details later on once a page is set up.
- Customer service is pretty much non-existent. The messages you get in response are very generic and sometimes feel like they are being sent by a robot. Honestly, for an advertising platform, there are better ways to handle customer service.
- Messenger is a great application but it takes a lot of effort to get a good response time, and this metric itself becomes confusing to use for analysis. It would almost be better if the "response time" banner was removed all together as it's not accurate.
- While Facebook for Business is great, it just feels a tad bit slow. Even on a solid fast internet connection, it can take 2 minutes to load advertising pages for accounts. This can be really frustrating to us,e especially since advertisers are the ones who pay Facebook's bills.
If you manage multiple pages or platforms, you are better off using a dedicated social media publishing tool which covers all the different platforms. in this case, you would be better off using something like Hootsuite or Buffer.
- Audience retargeting - Great for retargeting fans of pages or audiences collected via pixel.
- Reporting - Lots of options & granularity.
- Constant updates and interface changes constantly hamstring productivity.
- Documentation, while thorough, can be quite confusing and/or overwhelming.
Meta for Business, a necessary pain
- Aggregates all of your Meta-related applications (Facebook, Instagram, etc)
- their documentation is terrible
- their support is terrible
- Their layout is confusing and you do not know information about it
- Facebook for Business helps if you're managing multiple accounts.
- You receive support from Facebook for Business account representatives.
- It allows administrators within an account to grant access to other users without connecting to them directly through their personal Facebook account.
- Billing was the biggest issue. We've since stopped using Facebook for Business because we couldn't assign a unique credit card to each ad account which was frustrating.
- The user interface isn't very intuitive and I feel that there's an opportunity for Facebook to step up its game.
The only option on the market, but not by preference
- The business manager acts as a hub for all accounts—both business pages and ad accounts.
- The insights feature provides a valuable look at how users interact with the page. It provides engagement stats and helps to see trends over time.
- The most recent ad manager update leaves something to be desired. The process is a bit clunky and only seems to work in a Firefox browser.
- It's a bit cumbersome to drill down to all the accounts managed. Rather than being able to simply select the page you want to manage, you have to click the page, then go back to the business manager, then be led to the page again. It's a fiddly process.
Honest Facebook for Business Review
- Advertising.
- Statistics.
- Event management.
- Better tutorials.
- Help section is very lacking.
- More features for digital sellers.
- Selling product manager.
- Ads Manager gives huge control over targeting specific audiences, including audiences similar to your following, but who you aren't currently reaching. FB captures so, so much data about each of their users, and you're given the ability to leverage that data to sell your product.
- A great set of options for ad types--video, carousel, slideshow, etc.--and user-friendly process for setting up each.
- Good feedback on how your ads are doing--a relevance score, recommendations on using another ad type in certain applications, etc.
- This isn't technically an issue with the software, but I have certainly experienced ethical qualms regarding user privacy. I don't love the thought of exploiting millions of users' personal information to sell a product.
- Several little-used, deprecated, or de-facto deprecated ad formats show up in the previewer for a given ad--makes the tool feel outdated and unpolished.
- There's a bit of a learning curve with the unintuitive navigation of Campaign > Ad Set > Ad. A better tutorial would help the user hit the ground running instead of clicking through each section trying to work out the differences of each.
I don't like the way Facebook works for distributing non-promotional content. If we make an inspirational video that is soliciting no purchase whatsoever--it's simply good, free content that serves the viewer--Facebook wants our company to pay a price to get the video shown to more people. Compare this to, say, YouTube, where WE are paid for creating good content for our viewers. I strongly dislike the way Facebook for Business is built around paying FB to show your content to people, especially people who've already Liked your page and tacitly expressed "I like receiving content from this organization."
Facebook for Business Quick Review
- Easily monitor and reply to comments and messages from our audience.
- Quickly segment our audiences for targeting content as well as putting that in front of qualified look-a-like audiences.
- Building out campaigns and managing the reach and spend is easy to do.
- They can be quite pushy about getting you to spend additional money.
- Analytics is a bit convoluted and can get hard to pull insightful data from.
- Managing campaigns gets difficult once you hit a high number of active campaigns. There's could be a better way to organize campaigns.
Facebook for Business is right for many (but not all).
- The user interface was fairly intuitive.
- The training/cross over to Facebook for Business was significantly more simple for most users because of their already established personal use.
- The ability to segment internal communication channels to multiple levels of distribution was a win.
- The creation of many connecting points to allow for two-way communication that didn’t exist previously was a strength as well. It felt very organic inside the Facebook platform.
- Many people already had their own understanding of Facebook as a social media platform and many people who didn’t use Facebook previously personally or had shut down their account felt as though they were being forced to give control back over to Facebook again.
- The UI is great for those who have used or currently use Facebook personally. But it was not easy for those who are more technically challenged.
- The account management and administration of all new accounts that couldn’t be linked to already established personal accounts was frustrating. An entirely new account had to be created per user.
Reluctantly Using Facebook for Business
- Frankly, Facebook for Business brings us leads. They are not always the best and most qualified leads, but we are able to get them inexpensively.
- Facebook for Business provides information on our audiences.
- We are able to create lookalike audiences from our customer lists to help us find like candidates.
- We are also able to create lookalike audiences from our website traffic, to further allow us to connect to similar candidates.
- We are able to connect to an API and download results information for analysis.
- While Facebook for Business provides lots of data and information, we have seen anomalies that make us question the validity of this performance information.
- We are presented with controls to determine where our ads are placed, but sometimes they are changed without our knowledge. For instance, when Facebook Messenger became a place to advertise, we were advertising there without our knowledge before we were provided the option to turn it off.
- Facebook has a tendency to make changes and inform it's users after the fact, instead of explaining upcoming feature or layout changes.
- Sometimes the interface can be confusing when determining if a change has been published or not, resulting in times where changes were thought to have been made, but instead, it just sat in draft status.
- Very often, we find our ads disproved due to reasons that do not apply to our ads. When we request a further review, they are then approved. But, until we request the review, our ads are not running, and there is no telling when these disapprovals will occur.
If you are marketing on social media, it is a reluctant must, but if you don't need the additional display advertising, then look to Google, Bing, or other marketing partners.
Facebook can target like a Sniper
- Uploading existing customer list and matching to Facebook profiles
- Targeting potential customers, lookalike audiences
- Geographic targeting
- The analytics can be too much of a distraction.
- No option for a revenue share for sales, only pay-as-you go plans
Engage More Efficiently on Facebook
- Facebook for Business gives users one single location to manage Facebook pages and ads.
- With Facebook for Business, it's easy to give admin rights and assign roles to employees.
- Facebook for Business is free--it does not cost any money to set up and start using.
- Facebook for Business provides strong analytical reporting that details user engagement for our Facebook pages and ads.
- Facebook for Business does not have the easiest interface to learn; it's not intuitive and can take some time to become familiar.
- Each person that is given admin rights will also need to be taught how to use the tool.
- It's not possible to remove ad accounts after they have been created. Pages can be removed, but not ads.
One of the larger eggs in our basket
- Great for reaching targeted audiences. You can cater campaigns to specific audiences which is a great way to save money on campaigns if you're smart about it.
- Boosts SEO and web traffic.
- Nice dash that lets you measure success and make changes to strategy if needed.
- Trying to keep up with all the algorithm changes can be exhausting. It's almost a full-time job trying to "crack" the code.
- Engagement has been on a downward trend for the last couple of years. It's getting harder to get customers to react to sponsored ads.
- Scams are huge right now and if your name is not well-known people can be wary of trusting the source, even if it was found on Facebook.
- It's getting increasingly more expensive to reach the same audience.
Insight into what your customers want and need!
- Analytics
- Campaigns
- Integration
- Better pricing and offers
- More RoI
Smart move for small business owners!
- Advertising
- Metrics
- More user-friendly
- Better organized
- Facebook for Business is best suited for businesses, especially small businesses, who want an online presence and a central hub to take care of marketing/advertising/customer service relations.
- It's less appropriate for businesses who need more print/television advertising and less online advertising, although, at the ad rate that Facebook charges, any online advertising is very worth it.
- Manage multiple pages
- Crosspost videos between pages
- Bad user experience
- Frequently breaks down
Facebook for Business is worth it for ROAS...as much as you're willing to spend with a hefty budget
- Multiple options for visual displays.
- Analytics dashboard.
- Easier ways to filter reporting on any metric needed.
- Customer support.
- Targeting a very specific audience.
- Creating and editing ads is very easy.
- I really like how they limit the amount of customization on an ad which reduces complexity from my standpoint.
- Clicks on FB ads in the FB UI seem much higher than the amount of clicks we see in analytics related to FB. At times this difference can be almost two times higher.
- Another problem with over reporting clicks is that it appears that reported CPC feels artificial and significantly lower than the true CPC.
- The Power Editor overall is great but the ease of use still feels to be lightyears behind Facebook's main campaign view or bulk AdWords editor tool.
Why you should use Facebook Business Manager for b2b
- Customization and integration of the Facebook pixel is seamless.
- Power Editor is very efficient for bulk campaign operations.
- Facebook Custom Audiences is a game changer for reaching your target audience.
- Facebook needs to add a bulk upload feature.
- Account targeting capabilities.
- More user-friendly options for targeting in general. Current offering is too disorganized.
Small Businesses Should Check Out The Current Money-Making Opportunities Meta For Business Offers
- Schedule out posts and videos.
- Able to currently create reels.
- As I learn it, set up the business Facebook Shop.
- Troubleshooting ad issues.
- Announce ahead of time when updates will happen.
- Have standards all across the board instead of favoring some and having different rules for others.
Facebook for Business is what every business needs!
- Linking our shopify to Facebook has been great. its been a good way to get our products noticed on more the one platform.
- Ads are another thing we love about Facebook. We are able to boost them and get them in front of the correct people so our company and website are known.
- Easy to use!!! It is the easiest business tool that we have and that being said the fact that it's easy makes doing things on it fast so I can focus more on customers.
- The only thing I do not like is that when one person in the company creates and boosts something another person can not edit it or stop it, only the creator.
- Manages our Paid Social campaigns in a very organized way.
- Allows for monitoring of our comments, messages and other interactions on our social media page.
- Allows for easy management of Paid Social budget.
- Share more detailed information on updates as they become available.
- Allow the ability to import API feature without using Facebook App.