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Tealium Customer Data Hub

Tealium Customer Data Hub

Overview

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives…

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Recent Reviews

Satisfied Tealium Customer

9 out of 10
June 21, 2023
Tealium allows us to maintain a vendor-agnostic pipeline that tracks visitor behavior prior to and after conversion to a user.
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Review

8 out of 10
June 19, 2023
We currently use their Tealium IQ product for client side tracking implementation, which includes web analytics, marketing tags, and other …
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Data collection powerful tool.

9 out of 10
June 18, 2023
Tealium is solving all the integration with tags needed for the bank: marketing, analytics, CDPs, and GDPR, and also allows us to …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 8 features
  • Rules-driven tag execution (12)
    9.0
    90%
  • Tag library (12)
    9.0
    90%
  • Tag variable mapping (12)
    8.0
    80%
  • Ease of writing custom tags (12)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Tealium Customer Data Hub?

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Tealium EventStream API Hub - Quick Overview and Demo

YouTube

Tealium iQ Tag Management - Quick Overview and Demo

YouTube

Get a high level overview of Tealium AudienceStream CDP in this quick 2-minute demo.

YouTube
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Features

Tag Management

Features related to tag management

8.2
Avg 8.7
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Product Details

What is Tealium Customer Data Hub?

The Customer Data Hub (CDH) connects data so that users can connect with customers. It aims to transform data fragmentation across CX technologies into a foundation by constructing rich, cross-channel customer profiles in real time that help to understand and engage customers intelligently. The CDH handles customer data securely, honors customer privacy, and enables the collection, unification, and understanding of the most valuable resource, and, with over 1300 client-side and server-side integrations, to act with speed and clarity.

Tealium Customer Data Hub Features

  • Supported: Data Collection - Ingest data from online and offline sources including web, mobile, IoT, point-of-sale, and call center
  • Supported: Audience Creation and Management - User segmentation and profile stitching for a complete customer view
  • Supported: Integrations Marketplace - Over 1300 turn-key integrations with key adtech, martech and big data providers
  • Supported: Privacy and Security - Privacy-centric data layer compliant with HIPAA, GDPR, ISO2701 and other standards
  • Supported: Tag Management - No-code tag management tools for client-side data collection
  • Supported: Predictive Analytics - Anticipate customer behavior with machine learning-driven insights and automate corresponding actions
  • Supported: DataAccess -Store and analyze Tealium data at rest for additional insights, to monitor operations, or audit data practices
  • Supported: Reporting & Dashboards - Visualize any data for insights. Share reports with stakeholders to support data-driven decision making

Tealium Customer Data Hub Screenshots

Screenshot of Data Supply ChainScreenshot of Data LayerScreenshot of Connector MarketplaceScreenshot of Live Event TrackingScreenshot of AudienceStream Dashboard

Tealium Customer Data Hub Videos

What is the Tealium Customer Data Hub?
Tealium and special guest, TEI Senior Consultant at Forrester, outline the main benefits of Tealium along with the quantifiable (and unquantifiable) value customers have obtained.
How leading travel organisation, Golfbreaks, enabled a 360 view of their customers with real-time call centre insights by leveraging technology and data to provide smarter, simpler, and safer customer experiences.

Tealium Customer Data Hub Competitors

Tealium Customer Data Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Tealium Customer Data Hub powers capabilities across the data supply chain. Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, and files. Data collected is then standardized in the data layer, which drives usage of data for customer engagement and analysis.

Twilio Segment are common alternatives for Tealium Customer Data Hub.

Reviewers rate Library of JavaScript extensions highest, with a score of 9.9.

The most common users of Tealium Customer Data Hub are from Enterprises (1,001+ employees).

Tealium Customer Data Hub Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)5%
Mid-Size Companies (51-500 employees)25%
Enterprises (more than 500 employees)70%
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Comparisons

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Reviews and Ratings

(191)

Attribute Ratings

Reviews

(1-12 of 12)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
ResellerIncentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
81.25%
8.1
Tag library
100%
10.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
10%
1.0
Page load times
90%
9.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
100%
10.0
Adam Hatfield | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
60%
6.0
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
80%
8.0
Page load times
90%
9.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Jason Paddock | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
72.5%
7.3
Tag library
90%
9.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
50%
5.0
Page load times
70%
7.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
90%
9.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
77.5%
7.8
Tag library
70%
7.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
90%
9.0
Page load times
70%
7.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
80%
8.0
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
53.75%
5.4
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
60%
6.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
40%
4.0
Page load times
20%
2.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
70%
7.0
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
58.75%
5.9
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
80%
8.0
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
80%
8.0
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
55%
5.5
Tag library
90%
9.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
30%
3.0
Rules-driven tag execution
50%
5.0
Tag performance monitoring
20%
2.0
Page load times
20%
2.0
Mobile app tagging
70%
7.0
Library of JavaScript extensions
90%
9.0
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
70%
7.0
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
50%
5.0
Page load times
40%
4.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
100%
10.0
February 14, 2019

Tealium needs Signal!

Score 6 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (6)
65%
6.5
Tag library
70%
7.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
70%
7.0
Page load times
50%
5.0
Library of JavaScript extensions
60%
6.0
July 13, 2018

Become Agile!

Kelly Saux | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
91.25%
9.1
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
70%
7.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
90%
9.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
90%
9.0
April 27, 2016

Excellent solution

Jordi Roura i Rabat | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
86.25%
8.6
Tag library
100%
10.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
50%
5.0
Page load times
90%
9.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
90%
9.0
David Gailey | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Customer Data Management
N/A
N/A
Audience Segmentation & Targeting
N/A
N/A
Tag Management (8)
87.5%
8.8
Tag library
100%
10.0
Tag variable mapping
100%
10.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
100%
10.0
Tag performance monitoring
100%
10.0
Page load times
100%
10.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
100%
10.0
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