Very pleased with Brandwatch
November 10, 2021

Very pleased with Brandwatch

Gary Wilcox | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Pro,Enterprise/Q,Enterprise/M

Modules Used

  • Consumer Research
  • Audiences

Overall Satisfaction with Brandwatch

In an educational environment, I teach a Social Media course in which we use Brandwatch to track salient topics of interest to our projects. We currently have a query running capturing information about our academic competitors. In our class sessions students present weekly findings and discuss the results of the week.

In a research environment, I use Brandwatch to collect textual data I use in academic publications. I use the basic Dashboards offered in Brandwatch and then extract the textual data for use in SAS Text Miner. I have had excellent success with this combination of software tools.
  • Filters textual data
  • provides excellent options in terms of dashboards
  • very efficient and timely data downloads
  • quick response from the support team
  • I would like to have larger data downloads per day. Our unit is limited to 50K lines of data per day.
  • I would like to see a more comprehensive historical data pull
  • Ease of use
  • Speed
  • reliability
  • Very productive research tool
  • Training students to use tool when they leave our school
Ease of use and speed are the two most important attributes. Brandwatch is a comprehensive listening tool.

Do you think Brandwatch delivers good value for the price?

Yes

Are you happy with Brandwatch's feature set?

Yes

Did Brandwatch live up to sales and marketing promises?

Yes

Did implementation of Brandwatch go as expected?

Yes

Would you buy Brandwatch again?

Yes

Brandwatch is a great listening tool. I have used other similar systems and now believe I have found the most comprehensive, easy-to-use tool to retrieve consumers messages, attitudes, and emotions.