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Act On user
Updated March 18, 2015

Act On user

Alan Bradford | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Act-On

We use Act-On as a component of our agency lead management and generation discipline. We set up, administer, and create content in Act-On for our clients. Primarily this is for outbound email, list management, and lead routing via CRM.
  • The marketing list management interface works very well.
  • The interface, when compared directly against solutions like HubSpot or Marketo seems about a generation behind in UI, look, and feel. Functionally it works fine, but look-wise it does not rise to the top.
  • Provided a very well received increase in information on the lead pipeline
It is at the low end on the price scale. Compared against HubSpot or Marketo, the UI is a bit behind (font, color, and user flow)
This is an increasingly crowded space, and new platforms as well as mature platforms constantly improve. Once you are tied to a system, extraction is difficult. We will always keep our options open, and offer the best product.
Act-On is very suited for established large companies. It does not have a lot of "new web" type look and feel, so should be very familiar to most users.

Using Act-On