Overall Satisfaction with Act-On
Act-On was used (when I was using it) as a tool for communicating to prospects and customers about ongoing webinars and conferences offered by the company. It was used across the organization and integrated with SFDC. It made it possible to create lists in SFDC and use them to target the appropriate audience for the message.
- It was easy to use the SFDC integration
- The templates and sending mechanisms were easy for non-HTML users
- It had a reasonably good reporting interface
- The way it "filed" templates was a little difficult as it was long lists
- It didn't have a ton of flexibility in design
- It is not top of the line in terms of automation
- Increased employee efficiency
- facilitated communication between marketing and sales
- created ability to track engagement and interest in conferences.
- Eloqua,Silverpop Engage,Constant Contact
The Act-On decision was made by my predecessor, so I can't provide a reason for why it was selected. Although, as I stated earlier, it is a reasonable solution for small business. Even though Eloqua is a far more powerful platform (it's a true marketing platform), it would have been too big for the size of business.