Act-On: Marketing Automation software
June 18, 2018
Act-On: Marketing Automation software
Score 7 out of 10
Vetted Review
Verified User
Overall Satisfaction with Act-On Software
We recently rolled out Act-On as our new marketing automation platform with our marketing department as the primary users. Our organization uses Act-On for sending out marketing content; to capture and manage lead scores and organize marketing campaigns.
- Act-On is very strong in behavior based messaging, drip and nurture campaigns.
- Easy to use email design through WYSIWYG designer.
- Act-On handles volume of data quite well
- Act-On's system navigation and overall UI could be improved as this is not intuitive at all. Often times, even after having used the system for some time it can be hard to find certain features or abilities of the platform. This turns out to be time intensive and could be better.
- Act-On is not at all set up to handle multiple teams working in 1 instance of the platform. Initially during the roll out of our platform we didn't know about this and we have 6 different teams working in the same instance which causes a lot of data management issues since the system's search capabilities are limited.
- Act-On's out-of-the-box connections to CRM system's is not ideal and could better. Our organization is using MS Dynamics 365 and there have been some issues in the set up, maintenance and continuous use of the Act-On connector
- Because of the way Act-On seems to be designed for a centralized structure rather than decentralized marketing teams, the reporting through their data studio creates a big gap. Act-On reports well per initiative, however aggregating data can only be through a 3rd party BI tool s.a. Tableau, MS Power BI, Qlik, etc.
- Act-On allows us to track the behavior or our leads. This will give us insight into what drives the individual and allows us to have a detailed follow up conversation.
- The lead scoring of act-on is a great tool to manage and prioritize our lead records, and only have our sales team engage when the individual demonstrates behavior that indicates they are ready to be contacted.
The UI of Act-On was the main reason we decided to purchase Act-On as opposed to Marketo or ClickDimensions. Even though Marketo seems to be the most robust tool, with the most capabilities, many of these were add-on's or customization's that came with additional costs. Act-On support also seemed to be the best out of the 3 products we reviewed.