Save Yourself Hundreds of Hours of Time with Easy-to-Automate Marketing Campaigns!
Updated August 27, 2021
Save Yourself Hundreds of Hours of Time with Easy-to-Automate Marketing Campaigns!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
We use Active Campaign across our entire organization. It has streamlined our marketing efforts significantly, by allowing us to segment our audience which makes it easy to deliver customized content to them. We have also saved hundreds of hours of time by automating the vast majority of our marketing sequences, thanks to Active Campaign's easy-to-use automation features!
- Automation
- Segmentation
- Email Marketing
- Customer Support
- Integrations
- Increased ROI
- Increased Subscriber Rates
- Increased Click-Through Rates
Prior to using Active Campaign, we relied on Mail Chimp for our email marketing. As we tell our students and clients, Mail Chimp serves a great purpose when you're getting started in business as it allows you to begin list-building right away and get your email marketing efforts up and running quickly. However, the automation, segmentation, and reporting features in Mail Chimp are sorely lacking compared to what Active Campaign provides.
Kajabi, on the other hand, is the platform we rely on for our brand website, landing pages, and course/program hosting. Kajabi offers email marketing features as well and advertises themselves as the "all-in-one" platform. However, we found that the email marketing, automation, list & segmentation options, and reporting features in Kajabi pale in comparison to Active Campaign. Active Campaign's ease-of-use alone has saved us hundreds of hours of time when it comes to building and maintaining our email marketing sequences, in ways that other platforms could not provide.
Kajabi, on the other hand, is the platform we rely on for our brand website, landing pages, and course/program hosting. Kajabi offers email marketing features as well and advertises themselves as the "all-in-one" platform. However, we found that the email marketing, automation, list & segmentation options, and reporting features in Kajabi pale in comparison to Active Campaign. Active Campaign's ease-of-use alone has saved us hundreds of hours of time when it comes to building and maintaining our email marketing sequences, in ways that other platforms could not provide.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes
ActiveCampaign Feature Ratings
Using ActiveCampaign
We use Active Campaign team-wide, from our CEO to our Virtual Assistants. We've had no trouble training people on how to use the platform because of how user-friendly Active Campaign is. And when we run into an issue or need clarification on a detailed marketing setup, Active Campaign's support team is quick and responsive.
- Weekly Marketing Campaigns
- Automated Email Sequences
- Email Reporting
- Setting up purchase goals within automations: when someone makes a purchase, they're able to skip ahead to the next email sequence (something that was always cumbersome if not impossible to replicate on other platforms).
- Increased ROI
- Build deeper connections and increase know-like-trust within our community
- Direct incoming traffic (top-of-funnel) to targeted campaigns that match their interests
Using ActiveCampaign
| Pros | Cons |
|---|---|
Like to use Relatively simple Easy to use Technical support not required Consistent Quick to learn Convenient Feel confident using Familiar | None |
- Automations maps are user friendly
- Support staff is unparalleled
- Creating templates is easy and saves time
- Reporting is somewhat cumbersome; it's not easy to toggle back and forth to navigate between campaigns and view reports
Yes, but I don't use it