You Can't Go Wrong with ActiveCampaign
August 31, 2021

You Can't Go Wrong with ActiveCampaign

Franklin D Rivera II | TrustRadius Reviewer
Score 10 out of 10
Vetted Review

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign is being used in our marketing department and is being connected to other software used by other departments. Right now we are using it for pre-qualification of sales accounts and automating our customer experience initiatives.
  • Ease of setting up automations
  • Analytics of automations and campaigns (all analytics)
  • Integration with other softwares
  • More flexibility with templates and more templates
  • Conversations should be included with higher plans
  • The sites needs more flexibility with designing (responsiveness in the builder)
  • Saves the sales team a lot of time on follow-ups
  • Saves the company money and time by being able to automate processes
  • It really helps us evaluate the effectiveness of the company's messaging and direction
ActiveCampaign was able to perform the same functions as the other two without the astronomical cost. For partner agencies, they make it easy for agencies to partner with them without an extraordinary investment. I didn't even start to use the others (Hubspot for a hot second with its free versio.n)

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

ActiveCampaign is very well suited for those wishing to take their social media outreach to another level. All social outreach should be tied into an ActiveCampaign automation in order to get the full scope of the effects of your social media marketing campaign. Any company wishing to nurture and develop long lasting relationships with their clients or vendors should utilize ActiveCampaign.

ActiveCampaign Feature Ratings

WYSIWYG email editor
7
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
10
Mobile optimization
10
Email deliverability reporting
9
List management
10
Triggered drip sequences
10
Lead nurturing automation
10
Lead scoring and grading
10
Data quality management
8
Automated sales alerts and tasks
10
Calendaring
7
Event/webinar marketing
7
Social sharing and campaigns
6
Social profile integration
7
Dashboards
10
Standard reports
10
Custom reports
6
API
9
Role-based workflow & approvals
6
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated