ActiveCampaign bubbled up to the top of our list and it stays there as the best solution!
September 07, 2021

ActiveCampaign bubbled up to the top of our list and it stays there as the best solution!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

ActiveCampaign bubbled up as the premier tool for our email marketing. There are so many other options out there, and believe me, our team tried quite a few, but ActiveCampaign stayed at the top of our list and is our only choice now. Integrated with the GroupLeads plugin (Chrome browser) gives us great automation to connect FB leads and email contacts, allowing us to set up an entire campaign for maximum connection to our fitness community. Our problems of glitches and dropped emails don’t happen with ActiveCampaign as it did with several other solutions. Just make sure you use a Chrome browser!
  • Integrates with GroupLeads effortlessly.
  • Catches and administers email campaigns without glitches.
  • A fully developed solution for us, they’ve been around for a while!
  • At first, we thought the monthly fee was a bit steep, and maybe it still is, but we are getting good value.
  • Offer a lifetime subscription option and we’ll be customers for life!
  • Dashboard is a little confusing at first. Maybe run some focus groups to get a better feel for what snapshot people are looking for.
  • Positive impact for sure: Our ROI on leads is about 110% now since we don’t lose any.

Do you think ActiveCampaign delivers good value for the price?

Not sure

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

We know it is well-suited for use with the plug-in GroupLeads, and also as a standalone solution for email list campaigns. As far as we use it, we haven’t found it to be lacking (small business environment).

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
5
Ability to test dynamic content
5
Landing pages
8
A/B testing
8
Mobile optimization
9
Email deliverability reporting
8
List management
8
Triggered drip sequences
9
Lead nurturing automation
9
Lead scoring and grading
6
Data quality management
8
Automated sales alerts and tasks
9
Calendaring
6
Event/webinar marketing
7
Social sharing and campaigns
8
Social profile integration
9
Dashboards
4
Standard reports
6
Custom reports
5
API
6
Role-based workflow & approvals
8
Customizability
7