ActiveCampaign's Ease Of Use Makes Direct Response Marketing A Sinch!
September 06, 2021
ActiveCampaign's Ease Of Use Makes Direct Response Marketing A Sinch!
Score 8 out of 10
Vetted Review
Verified User
Software Version
Small Business
Overall Satisfaction with ActiveCampaign
My organization uses ActiveCampaign to disseminate our content to all levels of our marketing channels. We use the program to onboard clients, to nurture leads, and to automate our review process. We also use the program FOR our clients in a multitude of ways from lead follow-up, lead nurture, and audience segmentation. The program is instrumental to our success and is vital to our company's lead flow.
- They create well-organized automation templates.
- They provide easy-to-implement documentation for new users.
- They offer an excellent reseller program.
- They give phenomenal customer service and support.
- The way their automation templates are set up could use some better organization.
- The SMS feature needs to employ a new sender. SMS doesn't always go through.
- They could offer a better Chat option with their support team via the website's interface.
- ActiveCampaign has made lead nurturing much easier and automates the process, giving my sales reps approximately 4 hours per day back that they would otherwise spend writing emails and replying to requests for more info.
- They had made my life much easier by automating the process by which new clients are onboarded, giving me back approximately 4 hours per week.
- I am able to see my pipeline much more visually with their reporting dashboard, which provides clear and concise information to quickly make decisions.
I chose ActiveCampaign over Mailchimp for the simple fact that ActiveCampaign has a better interface and an easier-to-read dashboard for reporting. I also chose ActiveCampaign because of its ease of implementation for new clients that want to use email for their own businesses but do not have a ton of new leads to reach out to, nor do they require long drip campaigns.
Do you think ActiveCampaign delivers good value for the price?
Yes
Are you happy with ActiveCampaign's feature set?
Yes
Did ActiveCampaign live up to sales and marketing promises?
Yes
Did implementation of ActiveCampaign go as expected?
Yes
Would you buy ActiveCampaign again?
Yes