Item: ActiveCampaign
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

We use ActiveCampaign mostly for its detailed segmentation and automation capabilities. In those regards it's fantastic. It's always my go-to recommendation when I work with other companies with other email marketing systems who are looking for a little better performance in that regard. I've also found their data reporting to be much more user-friendly than some of the alternatives, which makes training others on this platform easier.

Pros and Cons

Audience segmentation, including behavior-based segmentation.
Easy to use tagging system.
Visualization on building automation.

Email design editor - adding and arranging images can be an ordeal if trying to do this on the fly.
Organizing email lists - would love better options in terms of being able to reorganize/prioritize certain lists.
More frequent auto-save (or save and continue working) feature for drafts.

Return on Investment

Positive impact on open rates - ActiveCampaign's capabilities have made it easier to split test and analyze.
Positive impact on productivity - planning, designing, and scheduling campaigns (automated or otherwise) has been a lot simpler with ActiveCampaign, compared to our previous platform options.
Overall better value - many of the features we wanted were a higher fee through other platforms.

Alternatives Considered

Mailchimp, Constant Contact, AWeber, ConvertKit and ClickFunnels

Overall, we selected ActiveCampaign based on the features offered, the ease of use (and therefore the ease of training others to use), and the overall value for the price. The competitors I have used or evaluated in the past may occasionally be better than ActiveCampaign in one of these areas but lost out in the other criteria.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

ClickFunnels, Adobe Premiere Pro, Grammarly

Likelihood to Recommend

[ActiveCampaign] works very well for people looking to run more advanced automation, manage multiple lists, work with more complex segmenting options, etc. It's probably not the best option for people just wanting to run a very simple email marketing operation because there is a learning curve to the platform. It's well worth it if you think you're ever going to want those advanced features though!

Made the switch and haven't looked back

Software Version

Overall Satisfaction with ActiveCampaign