Item: ActiveCampaign
Rating: 10
Author: Phil Sherwood

Use Cases and Deployment Scope

We use ActiveCampaign for our email automation. We give prospects different tags when they fill out different landing pages. This places them in the automation for the particular product they've shown an interest in.

Pros and Cons

Email automations
Email campaigns
Contact tracking
Website tracking

Contact management by company should be easier

Return on Investment

It has helped us nurture leads as a small team. We can leverage our time by setting automations up once.

Alternatives Considered

ClickFunnels and Keap (formerly Infusionsoft)

ActiveCampaign is the easiest to use lead nurturing and email automation software available. For the price, it can't be beaten.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Toggl, ClickFunnels, Slack

Likelihood to Recommend

ActiveCampaign is great for nurturing leads through its email automation. You can map out drip-out emails to your leads in a very visual way. It gives you a lot of control over which branch the lead takes in the automation depending on the actions they have taken (clicking on links in the email, opening the email, etc.).

Best Full Featured Email Automation App for the Price

Software Version

Overall Satisfaction with ActiveCampaign