Item: ActiveCampaign
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

We are utilizing ActiveCampaign for our Sales, Marketing, and Support department. It is essential for us in keeping all of our leads organized in a central database to be used between multiple members in our departments.

Pros and Cons

Easy to use the Automation feature
Great for Mass Email Blast
Super Versatile with integrating Lead Capture from multiple websites such as Wistia, Vimeo, etc.

Could have a better dashboard for sales
Content manager could have a better folder structure
A direct link to access a dashboard that could be customized for reports could be useful

Return on Investment

We no longer miss a lead
Able to say in contact with all of our leads
Effective communication with our leads

Alternatives Considered

Pipedrive

There are pros and cons to both systems. Where ActiveCampaign lacks in sales Pipedrive does not, but where Pipedrive lacks in Marketing ActiveCampaign does not. Both systems can complement each other for a powerful combination.

Key Insights

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Other Software Used

Pipedrive, Leadfeeder, Frame.io

Likelihood to Recommend

We are utilizing it for Sales, Support, and Marketing. Although this is more of a marketing platform it is still powerful with all the features it contains and at a great price. Because it is not really a Zendesk type platform it lacks some of the support features, but nothing that is a deal-breaker.

ActiveCampaign delivers and is one of the most powerful marketing tools out there at a price you can not refuse!

Software Version

Overall Satisfaction with ActiveCampaign