Software that is always ahead of the growth of my business.
October 08, 2021

Software that is always ahead of the growth of my business.

Susan Boelman | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

Active Campaign is being used by the company executive to write informative emails to attendees of our events. Before and after the event happens. Also, to collect names of those interested in specific events coming up, signing up to get on a 'waitlist'.
  • build campaigns
  • Tagging
  • customer service
  • More explanation as you pick a task for an automation on what that will do for the automation. I made sooooooo many simple mistakes in the beginning that caused quite a few an hours to fix.
  • Emails in campaigns can only be found to 'duplicate' or review by getting into a campaign. Would like to access all emails I have sent from one location in the platform.
  • It's big and complex. I am only using a small percentage of what it offers. Feel like a guppy in the ocean and wonder what I am missing out on. It can be really overwhelming for a small business owner starting out. I wish there was a more basic, entry level to Active Campaign that had just 10 things you can do. The top 10 things you can use the platform for to jumpstart your business. And then add on from there.
  • Keeping contacts very organized. I can easily identify who is interested in what.
  • Saves me time by being able to duplicate a campaign.
  • Love, love the ease of integration with my Shopify store. Saves so much time!
Active Campaign is much more advanced in capabilities.
AC has better editing features for writing emails that MC.
AC integrates better with my other software.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

No

Would you buy ActiveCampaign again?

Yes

My recommendation would depend on the skill and experience of the intended user. Active campaign is great for automations and tagging. Assigning task to contacts as well.

ActiveCampaign Feature Ratings

WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
8
List management
10
Triggered drip sequences
10
Lead nurturing automation
8
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
Calendaring
7
Event/webinar marketing
9
Social sharing and campaigns
7
Social profile integration
Not Rated
Dashboards
10
Standard reports
10
Custom reports
Not Rated
API
Not Rated
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated