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Expensive but Exemplary!
January 06, 2022

Expensive but Exemplary!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We've implemented Adobe [Analytics] for the following use cases:
Tag management
Web Analytics
Error tracking and alerts
Conversion tracking and reporting
Audience creation for retargeting
UTM tracking Integration with Adobe Audience Manager
  • Very comprehensive set of tools to customize reporting through the data layer
  • Workspace is very intuitive and data visualization is instantaneous
  • Set up has been made a lot easier through a UI based implementation
  • Support for implementation is lacking
  • Resource intensive set up which can be complicated to learn
  • Not having access to all features by default and having to pay additional money for locked features
  • Helped with understanding the core audience
  • Enabled tracking of conversions and problem points
Support is good, but they don't really help you with your implementation.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

Easy to use.
They don't answer all your questions. Some of their solutions are not fully fleshed out.
Server call limit should be increased. Data costs must be properly specified to avoid ambiguity.
Well suited for large scale websites with complicated user journeys. Large organizations will benefit as they can spend more and pay for the implementation to be done by the Adobe consultants. One could also utilize other Adobe platforms and integrate with [Adobe Analytics] for a holistic marketing setup. For SMEs it's a little difficult to recommend unless you don't like the alternatives.