Accurate and helpful analytics
March 08, 2023
Accurate and helpful analytics
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
I use the reports to identify trends in user behavior and how pages are performing through channels. Also, finding any inconsistencies in user flows to help determine a reason for poor CTR and goal completions.
- Tracking user behviour
- Flow diagrams
- Comparing data periods
- Ease of use, it is quite a learning curve when a new user comes in and tries out the platform
- Interaction maps would be a game changer.
- It allows us to identify points of the website user's fallout or exit so that we have more understanding on where to improve conversion.