Adobe Analytics Review
September 06, 2023
Adobe Analytics Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational perspective, a conversion perspective, who's booking rooms, how often are people looking at their honors accounts, where are they coming from, which of our ad partners are sending us good leads or whatever. Any of those kinds of things. We have a whole host of teams that actually use Adobe Analytics and perform whatever analysis is important for the business questions at hand.
- We're really able to dive into really nitty-gritty behavioral activities. So the pages, the buttons that people are clicking on, how they're converting, how often they're converting. In the case of analytics in the AEP world, we are now coming up with the ability to be able to link that to outside sources through CJA. And so not just what's happening from a digital behavioral perspective, but how that ties into reservation center activity, call center activity from a breaking them down by our CRM data, things like that.
- I think the visualization offerings, although they're starting to get better for sure, could definitely continue to use some upgrading. They've had the same set of visualizations for a lot of years, and while they're improving the ability to alter them or to change the settings on them, they definitely could use more of them. We saw a demo where they announced some new visualizations that are going to be possible and are definitely a good step in the right direction to do that.
- I think in terms of the tool, especially when you're talking about workspace, is fairly stable as a tool. I think the support side is probably where a there could be a little bit more of an improvement. Adobe hasn't always been great on the support side, especially if you're not a premier member or have a special connection, some type of connection with them in that respect. If you're just an average company using the tool and you run into trouble and you need some help, you can file a ticket and get support, but it's not always been the greatest support. But the tool itself, I don't know that I have a ton of complaints at this point, especially with workspace. It's been fairly stable for a few years now. So just the support part I think is probably the bigger one and the visualization.
- Mostly the segmentation and the custom metrics. The way that it does let us slice and dice the data to get down to the actual data that's important for the business question. When I think about the users that I support and what they do with the tools, just straight analysis, get us to the answer, get us to the data that we want, it's probably the thing that we use the most and that people ask the most about. So that's probably it. I know there are other features that we're not using that probably could also be helpful, but right now that's what we depend on the most, just being able to do those analyses and to dig into that data.
- Anytime you can get more clarity as to what's going on and help drive your decision making process, you can always count on that as a return on investment. I think Adobe Analytics is not the least expensive thing out there. It's a fairly expensive product to invest in, but the visibility, the insights that we get from the analyses that our analytics teams come up with really, really help drive decision-making in a significant way for us. We've worked hard over the years to get our users to trust that the Adobe data is good, that the Adobe tools will help them with the analysis that they want to do. I think it's been a big influence and a big help for us overall.
I think one of the downsides for Adobe Analytics, when you compare to some of the other tools, is the support. It's not always the best. I think it has to do with the fact that there are so many people who use Adobe Analytics. They have so many clients, so many partners that they work with. It's hard to do that kind of support at that kind of scale. So I definitely understand why it's not always the easiest thing to do and why some of the smaller companies can do a better job at that. But I've worked with Google Analytics and I've worked with Webtrends. Feature-wise, it's not even a comparison. Adobe Analytics blows them out of the water. But again, a company like Webtrends is a smaller company, the support was actually really good with them. The tool just wasn't up to the capability. But for Adobe Analytics, the tool is fantastic, but again, trying to do the support at scale like that is not always the best. Google is free, so it does what it does. I don't think feature-wise it compares and whatever for Google support.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
Yes
Did implementation of Adobe Analytics go as expected?
Yes
Would you buy Adobe Analytics again?
Yes