Best Marketing Automation Tool in the market, if you have a tech team to use it.
May 08, 2019
Best Marketing Automation Tool in the market, if you have a tech team to use it.
Score 10 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hosted by Adobe
Modules Used
- Message Center
- Offers/Interaction Management
- Transactional Messages
- Landing pages
- MRM
- WEB forms
- Web applications
- CRM
Overall Satisfaction with Adobe Campaign
Photobox Group is using Adobe Campaign as an Enterprise Marketing Platform to manage cross channel marketing for multiple brands (PhotoBox, Moonpig, and Hoffman). In a year, we send more than 2 billion communications via Adobe Campaign for more than 13 business units. Adobe Campaign helped us to deliver the right communication at the right time to the right customer segments, at scale.
Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
- The application gives you the flexibility to integrate easily with various Adobe products as well as third-party products. For example, you can connect to AEM, Salesforce CRM, Microsoft Dynamics, etc.
- Robust tracking capabilities.
- Strong Workflow engine to deliver 1-1 personalisation with ease.
- Option to setup remarking and drip campaigns with ease.
- Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look.
- Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end.
- Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.
Adobe Campaign offers unmatched customisation, heaps of features, multiple integrations with third-party databases like REDSHIFT, Hadoop, MYSQL, Oracle, Salesforce CRM, Microsoft Dynamics etc.
At the same time, it's interface is not very intuitive and user-friendly. Adobe can certainly work on it. I have worked on multiple marketing automation tools but the functionality offered by Adobe Campaign is unmatched, but you need to hire an outstanding tech team to use them effectively at scale.
At the same time, it's interface is not very intuitive and user-friendly. Adobe can certainly work on it. I have worked on multiple marketing automation tools but the functionality offered by Adobe Campaign is unmatched, but you need to hire an outstanding tech team to use them effectively at scale.
Adobe Campaign Feature Ratings
Using Adobe Campaign
| Pros | Cons |
|---|---|
Like to use Well integrated Consistent Convenient Feel confident using | Requires technical support Slow to learn Lots to learn |