Things to know before selecting Marketo as your automation platform
December 26, 2021
Things to know before selecting Marketo as your automation platform
Score 9 out of 10
Vetted Review
Verified User
Modules Used
- Marketo Lead Management
- Marketo Analytics
- Marketo ABM
Overall Satisfaction with Adobe Marketo Engage
Marketo being a B2B marketing automation platform helps in lead management, CRM, analytics solutions for our clients. The Account-Based Marketing module helps manage leads on an account level and targets them with consistent communications. With munchkin code deployment on websites, Marketo helps in web analytics to a certain level for web personalization for repeat users, tracking anonymous and known users.
- Lead Scoring helps in assigning scores based on geo, designation, industry of leads.
- Account-Based Marketing helps in managing leads on the account level for better targeting.
- Stream based campaigns helps create customer lifecycle campaigns.
- Analytics and reporting helps in revenue model, lead pipeline, email performance.
- Database integration capabilities for integrating and importing/exporting data into Marketo.
- Content Management for better management of resources and templates.
- Ease of integration with CRM apart from Salesforce and MSD CRM.
- Customization of platform for adding new channels.
- Upsell
- Cross-Sell
- Lead Management
Lead Management for tracking and managing online and offline leads. Customer delight by scheduling and sending automated campaigns on channels such as email, SMS, app, and web push notifications. Customer retention by identifying and sending campaigns to inactive customers. Help CRM team with Sales Qualified leads for better conversion and increase in ROI.
Adobe Marketo Engage integrates well with CRM as compared to other B2B marketing platforms available in the market. The support and service team is one of the best which would guide clients throughout implementation with best practices and capabilities to use the platform. The usability of the tool is also best as compared to the related platforms.
100,000 to 250,000
Do you think Adobe Marketo Engage delivers good value for the price?
Yes
Are you happy with Adobe Marketo Engage's feature set?
Yes
Did Adobe Marketo Engage live up to sales and marketing promises?
Yes
Did implementation of Adobe Marketo Engage go as expected?
Yes
Would you buy Adobe Marketo Engage again?
Yes