Brief review for Adobe Marketo Engage
April 09, 2022

Brief review for Adobe Marketo Engage

Karan Ramani | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

Adobe Marketo Engage is used as a deployment as well as a segmentation marketing tool in my organization. I am using it for sending ABM campaigns as well as for Nurture campaigns.
  • Audience generation
  • Email configuration
  • Email deployment
  • Audience segmentation
  • Response tracking
  • Audience updation for DNC
  • More complex segmentation
  • More area for adding customized email templates
  • More area for sending more dynamic email templates in form of different blocks
  • Lead Management
  • Prospecting / New Business
For lead management Adobe Marketo Engage has been helpful to send email communications to a greater number of leads to join our platform and due to which the number of actual customers has increased, which in turn has increased the overall revenue for our business.
Out of all the tools mentioned above, the very features which stand out Adobe Marketo Engage are lead management, lead nurturing, ABM, and Nurture campaign.

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

Since I am using Adobe Marketo Engage in my organization to create ABM as well as nurture campaigns, it has been very helpful in generating more leads. Due to more leads generated, the probability of converting leads into customers has increased.

Adobe Marketo Engage Feature Ratings

WYSIWYG email editor
7
Dynamic content
5
Ability to test dynamic content
5
Landing pages
8
A/B testing
6
Mobile optimization
7
Email deliverability reporting
8
List management
9
Lead nurturing automation
8
Lead scoring and grading
8
Data quality management
9
Automated sales alerts and tasks
Not Rated
Dashboards
8
Standard reports
7
Custom reports
7