All Around Great Program!
October 05, 2022

All Around Great Program!

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • Marketo Lead Management
  • Marketo Analytics
  • Marketo Web Personalization
  • Marketo ContentAI

Overall Satisfaction with Adobe Marketo Engage

We use Adobe Marketo Engage for a variety of activities across our marketing department. Mainly we use for nurture programs, ad hoc emails, and webinars. The only problem we have with Adobe Marketo Engage is it can become a bit slow when editing emails. We have talked to relevant people to sort out the issues.

Pros

  • Email Nurture Programs.
  • Data Analytics.
  • Organisation.

Cons

  • Speed of edits.
  • More modules to choose from.
  • Copy email program name.
  • Product Launches
  • Cross-Sell
  • Lead Management
  • Prospecting / New Business
Increasing revenue with existing customers has never been easier with Adobe Marketo Engage! It helps with nurture email campaigns to increase leads. At my company our main marketing focus is demand growth which Adobe Marketo Engage helps with every single time. It is also great to catch those in the marketing funnel that have fallen off and coordinate with the sales team.
Adobe Marketo Engage is great at delivering wonderful experiences across the customer journey. We use Adobe Marketo Engage for all of our demand and nurture campaigns. Insight offers solutions and products to businesses and consumers so Adobe Marketo Engage is great for those lead generation pieces our company focuses on. We also offer quite a few live events (webinars) so it is great at the journey.
10,000 to 25,000
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Adobe Marketo Engage program is great at supporting nurture campaigns. I love how integrated the program is amongst all the applications we use. It makes multi-channel marketing seamless. Personally, I use Adobe Marketo Engage more for ad hoc emails and it is great at organization. Overall, a great tool to use.

Adobe Marketo Engage Feature Ratings

8.8
WYSIWYG email editor
6
Dynamic content
6
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
9
Email deliverability reporting
10
List management
10
Triggered drip sequences
9
8.8
Lead nurturing automation
10
Lead scoring and grading
8
Data quality management
7
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
8.0
Social sharing and campaigns
8
8.3
Dashboards
7
Standard reports
10
Custom reports
8
8.2
API
8
Role-based workflow & approvals
8
Customizability
8
Integration with Salesforce.com
9
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
7

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