Item: Adobe Marketo Engage
Rating: 8
Author: Bobby Choi

Use Cases and Deployment Scope

I mainly use Adobe Marketo Engage for automation purposes. There has been a recent migration project, integrating 2 instances in to one. The only negative thing has been migrating programs. Which we can only do 1 program at a time and it is VERY slow to do so.

Pros and Cons

Building content is easy
analytics
integrating with Salesforce

migration speed.

Using Marketo to Support Sales Goals

Upsell
Cross-Sell
Lead Management
Prospecting / New Business

Capturing leads for sales via emails and landing pages.

Number of Contacts (List Size)

1 to 5 million

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Marketo Engage again?

Yes

Likelihood to Recommend

building emails/landing pages and integrating with SF makes capturing leads for the sales team does very well.
When migrating content to another instance, it should not take weeks due to only being able to migrate 1 program at a time.

Everything is great until you need to do any large migration work

Modules Used

Overall Satisfaction with Adobe Marketo Engage