Item: Adobe Marketo Engage
Rating: 2
Author: Lasse Nordahl

Use Cases and Deployment Scope

We use Marketo Engage for lead management on our cloud product and across the organization. Specifically for keeping track of sign ups and syncing to Salesforce. This is done through an integration with Segment.

Pros and Cons

Salesforce Sync
Lead Database
Segment Integration

In my opinion, the UI is confusing, slow, and often has bugs
Integrations are unclear for testing and tracing
Navigation has a lot of room for improvement
Lead duplication is not easy to manage
User traits are difficult to manage with existing schema
Permissions are not easy to understand

Using Marketo to Support Sales Goals

Lead Management

The sales outcomes would be driving growth and conversion by connecting marketing campaigns to user signups on our cloud products. I think it handles the lead generation well in the case outside of my organization? Again, in my opinion it doesn't facilitate the goals from engineering as there is a ton of opaque behaviors and difficulty debugging.

Number of Contacts (List Size)

25,000 to 100,000

Using Adobe Marketo Engage for B2C or B2B marketing

Both

Key Insights

Do you think Adobe Marketo Engage delivers good value for the price?

Not sure

Are you happy with Adobe Marketo Engage's feature set?

Did Adobe Marketo Engage live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Marketo Engage go as expected?

Would you buy Adobe Marketo Engage again?

Likelihood to Recommend

From an engineering perspective, it's difficult to understand the context when Marketo should be used. It seems to handle Salesforce syncing pretty well, and keeps information up to date between the two. If we're talking about a direct user to lead generation pipeline, it feels like an unnecessary middleman. Again this is from engineering, and I don't fully understand the business context of it. I'd choose a different product or build our own lead generation pipeline over integrating it as a tool, as it's just caused unnecessary confusion and wasted a lot of dev time debugging issues.

Lot's of opaque functionality from an engineering side, not an easy integration

Modules Used

Overall Satisfaction with Adobe Marketo Engage