Excellent tool for all email mkt
March 21, 2023

Excellent tool for all email mkt

Jessica Felix | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Marketo Engage

We use it to drive email campaigns into different prospect and customer targets also we use it to monitor who needs to be nurtured and who we need to reach out to at certain product level or cross and upsell to our customers in territories globally. its an excellent tool to run install base mkt.

Pros

  • segmentation
  • monitoring scores
  • filtering out personas

Cons

  • front end views
  • analytics ( maybe integrate Qlik cloud analytics)
  • analytics in general
  • Product Launches
  • Upsell
  • Cross-Sell
  • Customer Service
  • Lead Management
  • Prospecting / New Business
  • Other
1 to 5 million
B2B

Do you think Adobe Marketo Engage delivers good value for the price?

Yes

Are you happy with Adobe Marketo Engage's feature set?

Yes

Did Adobe Marketo Engage live up to sales and marketing promises?

Yes

Did implementation of Adobe Marketo Engage go as expected?

Yes

Would you buy Adobe Marketo Engage again?

Yes

is suited to make general marketing campaigns and filtering out and segment out personas its analytics capabilities and connectors to salesforce could be better through in terms of final reporting and also visualisations and getting reports for your field marketing orgs or leadership teams. better visualisations and integration of data quicker.

Adobe Marketo Engage Feature Ratings

7.7
WYSIWYG email editor
5
Dynamic content
5
Ability to test dynamic content
5
Landing pages
10
A/B testing
4
Mobile optimization
10
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
9.8
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
10
10.0
Calendaring
10
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
6.0
Dashboards
6
Standard reports
Not Rated
Custom reports
Not Rated
8.0
API
10
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
9
Integration with SugarCRM
7

Learnings & Advice

I use smart campaigns and it helped me build my audience out and create meaningful messages to push into our customer database. Marketo engage helps me drive that really and get the right message delivered at the right time to my customers. I have a marketo team also that helps me build out the emails and landing pages but the ease of use lets me do changes also.
i use it to gather leads at tradeshows with my i pad
have a team in a hub that can support you with marketo requests. and hire a good campaign manager to manage content.
i search the community all the time too many things to mention here but the community and training facilities are great
use your mobile to test out the campaign

Using Marketo's core features

  • Programs
  • Email Templates
  • Forms
  • Landing Pages
  • Smart Campaigns
  • the landign pages,
  • email reports
  • Registration lists
lead scoring
I USED ELOQUA, IT WAD A PAIN TO USE.
REVIEW EMAIL FUNCTION

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