Influitive AdvocateHub helps Brainshark harness the power of Advocacy
March 07, 2014
Influitive AdvocateHub helps Brainshark harness the power of Advocacy
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction
Our Marketing department uses it for 2 reasons:
1. To scale and measure the word-of-mouth, advocacy, and engagement activities our best customers are already doing (and to cultivate it within customers who are just starting their advocate journey)
2. To incent employee involvement with our Champions Program and also to encourage them to advocate across social media platforms and for internal endeavors.
1. To scale and measure the word-of-mouth, advocacy, and engagement activities our best customers are already doing (and to cultivate it within customers who are just starting their advocate journey)
2. To incent employee involvement with our Champions Program and also to encourage them to advocate across social media platforms and for internal endeavors.
Pros
- Create a reliable pool of sales references, press contributors, beta testers, and thought sharers that we can easily and efficiently work with to address immediate needs
- Allow us to effectively target our key contacts and facilitate stronger relationships by recognizing their contributions to the Brainshark community
- Scale our social media presence and word-of-mouth marketing
- Create loyalty to us as a company and a stronger relationship to our brand and product on the whole
Cons
- As they are a young company, they are still working on building out the product and making processes as streamlined as possible. Some elements of the Hub are a bit manual, but they are constantly working to improve these experiences and add valuable pieces to make the Hub as robust and valuable as possible.
- 4X the time of Sales references that can be leveraged -- and a sales reference cycle that has been reduced from 1-2 weeks to 2 hours or less
- Immediate participation from 30 active beta testers (whereas it would previously take weeks to locate, encourage and gather responses from beta testers)
- 110% boost in social media activity and interactions
Support
| Pros | Cons |
|---|---|
Quick Resolution Good followup Knowledgeable team Problems get solved Kept well informed No escalation required Immediate help available Support understands my problem Support cares about my success Quick Initial Response | None |
Yes - Yes, they always jump on issues immediately and resolve them as quickly and efficiently as possible.
Every time I contact them :)
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