Item: Airtable
Rating: 7
Author: Frankie Heath

Use Cases and Deployment Scope

Currently Airtable is being used as our primary social media scheduling platform. It is the best for this because of all the features it offers our company. We do a lot of long term social media planning it it really creates a space for all of our team to collaborate on our posts. I give airtable 10/10 on what we use it for!

Pros and Cons

Allows the posts to be scheduled day to day
Allows for monthly view of the scheduled posts
Allows for others to collaborate on scheduling

It would be nice to have enough space to see more than 3 events in any given day
It would also be nice to have the ability to mark off a day as complete.
More space to write captions.

Return on Investment

It helps drive more people to our social
It has increased our exposure to our community
It helps us advance our social

Usability

I think its usability is great! We don't use all that is has to offer just because we don't need to. What we do use it for it works perfect and I wouldn't want to change much other than the amount of space to insert captions.

Support Rating

I've never had to interact with customer support. So I am not able to give an accurate rating of this product's customer support services. I will give it a 10 because if their support is like their product then I know it will be top notch.

Other Software Used

Adobe Illustrator CC, Marketo, AxisTV Signage Suite

Likelihood to Recommend

It is well suited for planning social. It is not well suited for placing images and captions into the event itself.

Airtable is Great!

Overall Satisfaction with Airtable