Alteryx helps solve the I don't have advanced programmers problem
January 21, 2022

Alteryx helps solve the I don't have advanced programmers problem

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Modules Used

  • Alteryx Designer
  • Alteryx Machine Learning
  • Alteryx Intelligence Suite
  • Alteryx Location Insights

Overall Satisfaction with Alteryx

We use Alteryx to build and deploy Propensity to Purchase Models, market sizing, customer product usage analysis, geographical analysis, and other analytics. It is also very useful for data cleaning and imputation and is our primary research tool for data investigation. We also use it for list creation and match back analysis.
  • It does an amazing job at making data manipulation easy.
  • With Intelligence Suite it allows us to build models quickly and iterate many modes in a short period of time allowing fast model improvement.
  • It is easy to learn. I have gotten staff with modest coding experience (on any platform) up and running in a day, and usefully proficient in a week.
  • Large data sets are not a problem, even when running R modules.
  • Intelligence suite could use more than four modeling tools and the visual output of decision trees (i.e., a picture of the tree) would be helpful.
  • Adding extra tools is still a little clunky (better than it was)
  • We build 5x the number of models we used to, and they are far better models.
  • Significant reduction in the cost of acquisition
  • Improved understanding of customer purchasing habits and location
JMP has many of the features of Alteryx, but when I last used it, it did not compete on price or ETL functionality. (this was 5 years ago, so your mileage may vary). If you are SAS based shop, this is an excellent tool.

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It is well organized, most things are drag, drop, click checkboxes. If I need to customize, short SQL statements inside the tool usually do the trick. It is easy for other users to see what I did as the programming is largely self-explanatory (and I can leave notes to my self and others about why things are there or where datasets came from).
I have had very positive experiences in training. Usually I do a two or three hour session, a follow up hour, and point the user at Alteryx training. Other than providing tips and tricks, that's usually all I have to do. We have a user group for best practices.
The online community support is great. 90% of my questions about how to do even esoteric stuff in Alteryx is a search away.
When I have had difficult technical problems, Alteryx support has been prompt and helpful. At conferences the support lab and tips and tricks presentations have helped me work through difficult and thorny long term problems.
It is very well suited for anyone who is manipulating data, doing analysis. It is especially good for teams who have a hard coding deficit - (lacking experienced SQL, Python, etc.) programmers but have people who are generally familiar with coding as they can be trained to be extremely productive fairly quickly. Especially good for experienced analysts with statistics and light programming backgrounds to work their way up to data scientists.
It is also good for experienced data scientists who are tired of writing code. I quadrupled or better my productivity when I stopped writing SAS code and started using Alteryx.

Alteryx Feature Ratings