Alteryx helps solve the I don't have advanced programmers problem
January 21, 2022
Alteryx helps solve the I don't have advanced programmers problem

Score 10 out of 10
Vetted Review
Verified User
Modules Used
- Alteryx Designer
- Alteryx Machine Learning
- Alteryx Intelligence Suite
- Alteryx Location Insights
Overall Satisfaction with Alteryx
We use Alteryx to build and deploy Propensity to Purchase Models, market sizing, customer product usage analysis, geographical analysis, and other analytics. It is also very useful for data cleaning and imputation and is our primary research tool for data investigation. We also use it for list creation and match back analysis.
Pros
- It does an amazing job at making data manipulation easy.
- With Intelligence Suite it allows us to build models quickly and iterate many modes in a short period of time allowing fast model improvement.
- It is easy to learn. I have gotten staff with modest coding experience (on any platform) up and running in a day, and usefully proficient in a week.
- Large data sets are not a problem, even when running R modules.
Cons
- Intelligence suite could use more than four modeling tools and the visual output of decision trees (i.e., a picture of the tree) would be helpful.
- Adding extra tools is still a little clunky (better than it was)
- We build 5x the number of models we used to, and they are far better models.
- Significant reduction in the cost of acquisition
- Improved understanding of customer purchasing habits and location
JMP has many of the features of Alteryx, but when I last used it, it did not compete on price or ETL functionality. (this was 5 years ago, so your mileage may vary). If you are SAS based shop, this is an excellent tool.
Do you think Alteryx Platform delivers good value for the price?
Yes
Are you happy with Alteryx Platform's feature set?
Yes
Did Alteryx Platform live up to sales and marketing promises?
Yes
Did implementation of Alteryx Platform go as expected?
Yes
Would you buy Alteryx Platform again?
Yes
Comments
Please log in to join the conversation